Tag Archives: emerging markets

Passport Please! Best Practices in Executing Online Research in Emerging Markets – Complimentary Webinar

In association with EMI, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Passport Please! Best Practices in Executing Online Research in Emerging Markets
Wednesday, March 7, 2012
1:00PM – 2:00PM Eastern Time

‘ Jason Scott, Senior Vice President, EMI Online Research Solutions

‘ Aaron Walton, Vice President, Client Services, EMI Online Research

Reserve your Webinar seat now at:
Please mention priority code: MWJ0017-BLOG

With the US economy continuing to lag, many companies are banking on growth to come from emerging markets and other global hotspots and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different from our own.

This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey, and the Middle East. While most online research is doable, not all is done well. We take a market by market look at works well and not so well when attempting to execute online research in these ever more popular geographies.

You will walk away from this webinar with the following key learnings:
‘ Targeting Available
‘ Panelist Counts
‘ Cost Expectations
‘ Cultural Implications
‘ Best Practices

After registering you will receive a confirmation email containing information about joining the Webinar.

Sponsored by:

EMI is a solutions expert for online market research. In the world of online sample, we work without the bias of having our own panel, and rather aggregate a network of panels with our clients in mind. This bias and advocacy to our client’s needs rather than our own panel, ensure that clients get the best and correct sample for any particular study or target without competing interest.

Our clients mix from Top 50 market research firms, advertising groups, polling companies, and research branches of end clients. EMI delivers on commitments to its clients with an access and breadth of targeting that is unparallel in the industry.

Don’t fall into the traps

At The Inquirer, they recently addressed consumer insights and how they affect market research. One particular section that caught my eye was two traps that will keep you from finding new market opportunities for your customers.

Don’t fall into these traps:
1) Begin held back by your best practice, or fear of the unfamiliar
2) A mindset that complex and sophisticated search and market understanding, or market approaches that are at the expense of similar but richer ones