Tag Archives: Edinburgh

The Cultural Macroforces Redefining Market Research & Shopper Insights

The business environment of 2020 will look nothing like the business environment of today.

Global Macroforces are reshaping our world and people everywhere are responding with new ideas of what constitutes a great company or a great brand.

Business leaders will need to revamp their skillsets in order to understand and surpass these new expectations. And your first step is to come see exactly how one global futurist already sees 2020 emerging.
In this video interview from the 3rd Annual International Shopper Insights in Action Event in Prague, Tom LaForge, Global Director of Human & Cultural Insights, THE COCA-COLA COMPANY, discusses his keynote “The Emerging Relationship Economy: How Cultural Macroforces are Redefining Business, Brands, and the Skillset You’ll Need to Succeed in the Years Ahead,” where he shared which macroforces & trends will play the biggest role in reshaping global culture & consumer preferences and which skills you and your company will need to acquire in order to create flourishing brands and thriving companies.

The International Shopper Insights in Action Event is the most integrated, cross-market shopper agenda focused on strategy and activation. Details on how to join us for the 4th Annual International Shopper Insights in Action Conference, taking place on 3-5 November in Edinburgh can be found here.

What actually happens along the Shopper Decision Journey [Webinar Link Inside]

If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?

Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.

In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.

We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.

This presentations looks at:

  • how shoppers really make decisions
  • the implications for shopper marketing
  • and how to drive a return on investment

When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A

  —>>> Sign up here

  Speakers: 

  • Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Lee Smith, Global Director, Retail and Shopper

Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.

Why Do Shoppers Behave In Unexpected Ways? Webinar Invite

If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?

Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.

In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.

We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.

This presentations looks at:

  • how shoppers really make decisions
  • the implications for shopper marketing
  • and how to drive a return on investment

When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A

 
—>>> Sign up here

 
Speakers: 

  • Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Lee Smith, Global Director, Retail and Shopper

Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.

Your Fall 2014 List of Must- Attend Events in Market Research, Insights & Trends

Reset that compass. It’s time for you to get outside those office walls and recharge your work. Are you looking for deeper understanding of your customers wants, needs, and values? Are you looking for more innovative tools and techniques to conduct more meaningful market research?

You are in luck! You will get a deeper understanding of what drives consumer behavior with new innovation research technologies to connect with consumers in a meaningful way at Consumer Insights Canada this September as well as at IIR’s four upcoming research events this fall!

The team behind the World’s Best Insights Event – The Market Research Event, and Shopper Insights in Action introduce The Consumer Insights Canada Event. Bringing the caliber of actionable content, inspiration and peer-to-peer networking you have come to expect to Canada. This is a 3-day experience focused on the power of insights in motivating smarter decision making.

Consumer Insights Canada 
September 29-October 1, 2014
The Ritz Carlton, Toronto, Ontario, Canada
#CICanada
Unlock 15% Off Discount Code: NACI14BL

Check out our other research events taking place this fall:

The Market Research Event 
#TMRE14
October 20-22, 2014
Boca Raton Resort & Club, Boca Raton, Florida
Unlock 15% Off Discount: TMRE14BL

The 14th Annual International Shopper Insights in Action Event 
#Shopper360
November 3-5, 2014
Sheraton Grand, Edinburgh, Scotland
Unlock 15% Off Discount: ISHOP14BL

Foresight and Trends 
#FT14
November 11-13, 2014
SLS Hotel Beverly Hills, Los Angeles, CA
15% Off Discount: FT14BL

The Media Insights & Engagement Conference 
#MediaInsights14
February 3-5, 2015
The Westin San Diego, San Diego, CA
Unlock 15% Off Discount: MEDIA15BL

We hope to see you at our research events this fall!

Call for Presenters – The International Shopper Insights in Action Event

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS:

The 4th Annual International Shopper Insights in Action Event
Event Dates: 3-5 November 2014
Location: Edinburgh, Scotland

The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for:

The 4th Annual International Shopper Insights in Action Event: Championing the Value of Activation Intelligence for Basket Growth

Due to the high volume of submissions, we suggest you submit your proposal early and no later than 9 May 2014 to Rachel McDonald, Event Director at rmcdonald@iirusa.com. (Only proposals from FMCG Suppliers, Retailers and corporate practitioners will be considered, for all other submissions please see the sponsorship section below).

Papers are being accepted on a rolling basis,  we suggest you submit your proposal as early as possible. If this is something you’re interested in considering, please let us know  as sessions fill up quickly.

 The 4th Annual International Shopper Insights in Action Event unites the world’s leading FMCG Suppliers, Retailers and Thought-Leaders to share future-thinking perspectives and get the industry moving in the right direction.

Anticipating more than 300 multi-national leading researchers, category managers, shopper marketers, digital marketers and industry experts, we are thrilled to host the 4th Annual Shopper Insights in Action Event in Edinburgh in November.

Always focused on the “in action” every presentation showcases both the research and what was done with the research – a balance of practical and theoretical thought-leadership – exploring shopper and consumer behaviour, how they shop, why they buy and how technology is changing everything.

 CONTENT AREAS FOR 2014:

  • Behaviour Economics
  • Linking the Shopper/Consumer Journey
  • Innovative Retail Experiences
  • Shopper Marketing ROI
  • Category Creation & Growth
  • Synthesizing Insights
  • In-Store Activation
  • In-the-Moment Shopper Emotion Research
  • Engagement Principles In-Store
  • Commerce Everywhere
  • Private Brand Strategies
  • Combining Data Sources
  • Shopper Team Collaboration
  • FMCG & Retailer Collaboration
  • Shopper Centricity
  • Digitally Connected Consumer
  • Shopper Segmentation Strategies
  • Emerging Market Insights
  • Digital Shopper Marketing
  • Mobile Research
  • New Research Tools, Technology & Innovations

We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Speakers receive FREE admission to the conference as well as any pre-conference symposium.

Sponsorship & Exhibiting Opportunities:

What if I am not a corporate practitioner (from a client-side company) but still would like to participate?

 More than 70% of our content will be delivered by corporate practitioners from retail and manufacturing. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467. We will customize opportunities to fit your needs from speaking, branding, networking and/or exhibiting.

How to Submit a Speaker Proposal:

For proper consideration, please include the following information with your proposal:

  • Proposed speaker name, job title, and company name
  • Complete speaker contact information – address, telephone and e-mail
  • Short biography of speaker (50-75 words max)
  • Title of presentation (one line, benefit oriented)
  • Short summary of content to be delivered (no more than 75 words), followed by three bullet points of what audience members can expect to “take away” from the presentation

Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on four components:

  1. Proposal is from retail and brand corporate executives in leadership roles
  2. Content matches interest of audience identified through research.
  3. Compelling topic that showcases something new and exciting. It must show how insights were leveraged to drive action/sales/loyalty.
  4. Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the “how-to” details.

Thank you for your interest in The International Shopper Insights in Action Event. Stay tuned for more details on the event website at www.shopperinsightsintl.com.