Tag Archives: Eastern Time Zone

How Can Social Analytics Help Provide Global Insights for Media and Entertainment?

TV shows have always spread internationally – especially between USA and UK, but never has more data been available to help compare how they are received by consumers across different countries.

Today, social data and analytics can help review UK reactions to Walking dead, House of cards and even Netflix entry into the UK vs local player LoveFilm.

Are these brands received as enthusiastically in the UK as they were in the US?

Join a complimentary webinar on Wednesday, July 23, 2014 at 1:00 PM EST with presenter Pernille Bruun-Jensen, NetBase CMO, to learn more about how Social analytics can help provide global insights for media and entertainment going forward.

Plus see the Netflix LIVE Pulse’ for Brand and hear how you can monitor your brand in real-time,too.

Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets the challenges of brands. She led the dramatic turn-around of Intuit’s UK operation as General Manager and Global CMO, delivering double digit growth on all dimensions, and winning #1 Best Small Workplace. She has extensive CPG experience from J&J and Kraft/General Foods.

Register for The Consumer Reaction of TV Shows Going Global – Illustrated via Social Analytics webinar today: http://bit.ly/1sf7yP7

Plus, do you want to hear more on this topic? Attend The Media Insights & Engagement Conference in San Diego, CA February 3-5, 2015. This event explores new opportunities with insights-rich decision making.

How to Gain Superior Insights Through Information Integration

Research departments are being hit with copious amounts of data every day –  from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough.

Special guest, Simon Chadwick, Managing Partner of Cambiar Consulting, will set the stage with an insightful overview about the future of research and the evolution towards synthesis.

Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, will reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact.

He will also discuss common myths surrounding typical departmental challenges – time, money, access ‘ when applying this integrated approach. Together, Kumar and Simon will share recommendations for creating a more collaborative exchange between clients and suppliers, and what traits make for a good synthesizer and thought partner.

Join us for the Superior Insights Through Information Integration: Debunking Common Misconceptions and Myths Webinar on Thu, Apr 25, 2013 at 1:00 PM EDT. 

Register here: http://cc.readytalk.com/r/kbrxftuhorj0

Presenter Information: Kumar Mehta and Simon Chadwick

  • Kumar Mehta is the Chief Executive Officer of the Cross-Tab group of companies that includes blueocean market intelligence, Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels, with over 600 professionals specializing in analytics, market intelligence, social media, mobile and emerging markets.
  • Simon Chadwick is the Managing Partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, a $400 million market research and consulting company. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive and successful research companies in the UK, U.S., Europe and Asia. Before joining NOP, Simon ran a number of research companies within Kantar. 

Webinar Invite: The Non-user Fallacy

Join us for this live presentation exploring How Abreva Leveraged Loyalists to Convert Non-users:

Details:
Wed, Apr 3, 2013
11:00 AM EDT
Hosted by: TMRE & Brandtrust

Register here: https://cc.readytalk.com/r/um8mzjrxq165

At the time of the study, the Abreva team possessed considerable knowledge regarding the category and consumer’s needs and motivations. However, the brand did not understand the disconnect between non users desires for treatment and the rationalizations at shelf to choose less expensive, second tier brands. Why was the Abreva team missing the mark with non users when all signs pointed to ‘yes’? They were chasing the wrong idea and asking the wrong questions.

While a typical approach would focus on studying non-users and uncovering their attitudes toward the brand and their rationale for not using the brand, Abreva partnered with Brandtrust to understand how and why non-users became users. By focusing on those who currently use the brand, the brand was able to not only uncover what obstacles prevent non-users from trial but also what motivates non-users to move into trial.

In this live presentation, you will learn:

‘ Why reframing the research question may reveal a more valuable source of insight.
‘ Why studying brand loyalists offers more insight than can be leveraged to bring non-users and rejecters into the brand.
‘ How emotional insights can transform a campaign from one focused on rational benefits to one that connects to consumers at a deeper, psychological level.

We look forward to chatting with you on April 3, 2013.

Presented By Elizabeth Latoracca and Kristian Aloma

Elizabeth Latoracca is the Global Insights Director of Pain Management at GlaxoSmithKline. She has worked within market research and insights for over 20 years, starting her career on the supplier side with Perq, Captone and Spectra, and then shifted to the client side with Warner Lambert, Pfizer and, for the last six years, GSK. Outside the office, Elizabeth enjoys spending her time with her husband and two children, running, reading and cooking.

Kristian Aloma is a Senior Consultant, Team Lead, at Brandtrust, has over a decade of experience in developing and improving brands across industries. He is currently finishing his Ph.D. in Narrative Theory, a.k.a. the psychology of story, with the hopes of understanding better how consumers make meaning of the world around them and how brands become integrated into their personal narratives. Kristian lives in Florida with his wife and two children, and in his fleeting spare time, he loves to geek out on cutting edge technology.

Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand.
www.brandtrust.com

Free Webinar: THE ART OF SHOPPING: HOW WE SHOP & WHY WE BUY

Join Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store – WPP, in a conversation to shed light on consumer and shopper habits and what prompts their behaviour.

Everybody IS a shopper’a fact no company can ignore.

From the result of 20 years of pioneering research, Siemon shares thoughts for using shopper understanding to create strategies for growth in developed and emerging markets. In his new book, The Art of Shopping: How we Shop and Why we Buy, Siemon examines how well we really KNOW the shopper, questions the formalized decision-making process, the role of the retailer and advertiser and gives some thought to the future of retail. In this free webinar, you’ll learn:

‘ How the latest learnings from neuroscience illustrate the realities of decision-making
‘ How consumer and shopper insight can link together to create maximum impact at the point of purchase
‘ What retailing will look like in 2020, particularly how off and online will migrate
‘ The future for brands in that new world
Submit your questions in advance and invite your network to attend.
Hashtag: #WhyWeBuy

Date: Thu, Aug 16, 2012 
Time: 10:00 AM EDT 
Duration: 1 hour 
Host(s): International Shopper Insights in Action 

Presenter Information:
David Roth
David Roth: CEO, The Store – WPP
Europe, Middle East, Africa and Asia 
Siemon Scamell-Katz: One of the world’s leading experts in consumer behaviour. His clients include Coca-Cola, Unilever, SABMiller, Procter & Gamble; Tesco, Asda, and feminine brands such as Neutrogena, Oil of Ulay, and luxury brand Christian Dior.
Siemon Scamell-Katz
In his late twenties, Siemon founded market research agency ID Magasin which he later sold to TNS, part of the WPP Group, and the world’s largest Custom Market Research agency. Today Simeon is Global Consulting Director at TNS Retail and Shopper. Always at the forefront of shopper behaviour analysis, he regularly speaks at international conferences offering cutting-edge insights into consumer habits and needs.
Please visit www.tnsglobal.com for more information.

This complimentary Webinar is an exclusive preview of Siemon Scamell-Katz’ keynote address at the International Shopper Insights in Action Event, taking place on October 24-26, 2012, in Amsterdam, Netherlands. Visit www.ShopperInsightsIntl.com to learn more about the world’s most trusted conference brand for activating research at retail. We hope to see you there!

Free Webinar: THE ART OF SHOPPING: HOW WE SHOP & WHY WE BUY

Join Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store – WPP, in a conversation to shed light on consumer and shopper habits and what prompts their behaviour.

Everybody IS a shopper’a fact no company can ignore.

From the result of 20 years of pioneering research, Siemon shares thoughts for using shopper understanding to create strategies for growth in developed and emerging markets. In his new book, The Art of Shopping: How we Shop and Why we Buy, Siemon examines how well we really KNOW the shopper, questions the formalized decision-making process, the role of the retailer and advertiser and gives some thought to the future of retail. In this free webinar, you’ll learn:

‘ How the latest learnings from neuroscience illustrate the realities of decision-making
‘ How consumer and shopper insight can link together to create maximum impact at the point of purchase
‘ What retailing will look like in 2020, particularly how off and online will migrate
‘ The future for brands in that new world
Submit your questions in advance and invite your network to attend.
Hashtag: #WhyWeBuy

Date: Thu, Aug 16, 2012 
Time: 10:00 AM EDT 
Duration: 1 hour 
Host(s): International Shopper Insights in Action 

Presenter Information:

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