Tag Archives: Disruption

The Future of Technology & the Future of Consumer Disrupts MRX at InsighTech

Technology is having a profound effect on the state of your industry.  When it comes to staying ahead of the curve, timing is everything. Technology is revolutionizing the way we understand and engage with customers more rapidly than ever before. Understanding the impact of technology on how to gather data and curate insights has become a critical part of our job.
From the producers of The Market Research Event, InsighTech will address not only new innovative ways to deploy mainstream methodologies AND present emerging technologies likely to disrupt our industry even further. You’ll hear how companies like Orbitz Worldwide, Google, LinkedIn, Twitter, Clorox, Unilever and more are pairing new technologies with existing methodologies to deliver quality insights.  Our dual approach ensures you will be able to apply what you learn immediately and prepare for the future.  Having a holistic view of the consumer is the key to brand loyalty. 
Innovations in Research Methodology & Technology
May 4-6, 2015
San Francisco, CA
Leading market researchers are gathering at InsighTech , May 4-6 in San Francisco, to address the major trends and critical developments in technology and how they are revolutionizing the way businesses understand and engage with their customers.  Download the brochure: http://bit.ly/188ibM3
Learn best practices for gathering insights into digital consumer behavior from our distinguished speakers:
??         Digital Transformation for Data Driven Professionals
Joris Merks-Benjaminsen, Head of Digital Transformation, Google
??         The Future of Market Research
Robert Moran, Partner & Global Head, Brunswick              
??         Insight title and Eye Tracking & Virtual Reality Stores
Andrew Smith, Director, Marketing Research, The Hershey Company
??         Finding Your Future Customers
Tamara Carleton, Ph.D., CEO & Founder, Innovation Leadership Board LLC
William Cockayne, Ph.D., Strategic Foresight & Innovation, Stanford University
And many more!
Download the all new conference agenda: http://bit.ly/188ibM3

A curated mix of case studies, high-touch tech demos, and off-site excursions will provide you with a completely updated toolbox of more efficient and effective strategies to understand your consumers and your markets. 

Join other executives looking to stay ahead of the curve. 
Mention code TECH15BL & Save $100 off the current rate. Register today: http://bit.ly/188ibM3
RSVP to the event: http://bit.ly/18fYORR
We hope to see you in San Francisco!
The InsighTech Team


Live from #TMRE14: Disrupt Habit

Award-winning New York Times reporter Charles Duhigg took us at TMRE 2014 today to the edge of scientific discoveries that explain why habits exist & how they can be changed.

About 45% of what we do daily is habit, according to a study done. Your brain almost goes to sleep when going through pattern behavior.

The Habit Loop:

Some habits seem to matter more than others – keystone habits.

These keystone habits actually affect other behaviors, people who work out regularly, influences people to eat healthier the day they exercise, procrastinate less, and use their credit card less.

P&G created a Febreeze Habit Loop by adding a pleasing scent to reward cleaners and integrate a sensory pleasure into the habit of cleaning up. Sales explode!

Lesson: Make sure the reward is actually rewarding, deeply and meaningfully to the person rather than abstractly.

Lesson: The most powerful rewards contain emotions.

The Latte Method involves:

‘We Listen to the customer, Acknowledge their complaint, Take action by solving the problem, Thank them, and then Explain why the problem occurred.” – Starbucks’ Employee Training System

How to seize and/or disrupt habit:

  • Know your keystone habits
  • Build in rewards with emotions



Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

TMRE 2013 Video: 5 Shocking Trends That Will Change the Way You Do Business

Constant change at a rapidly accelerating pace is upon us. How you, as a research company or a client-sider, plan to allocate your time and money in order to keep up with the pace of change is becoming an increasingly tricky equation. Here are a few things you should note about the pace of change.

Wynne Tyree is the Founder and President of Smarty Pants and discusses her findings in this presentation available here (Run time: 00:36:16). The five trends she discusses in this encore session are:

1. Facebook is Dead – Young people are leaving Facebook for other apps such as Snapchat or Instagram. The reason for this being is the invasion of parents onto Facebook and as a result young teens are leaving for more private apps.

It is important to note that these millennials are not deactivating Facebook, they are just using it differently.

2. Zero TV Households – This doesn’t necessarily mean that a household doesn’t own a TV, it just means they do not pay for cable.

In fact, 75% of these households own TVs they just use other means to get TV such as Hulu or Netflix.

3. Bigger is Normal – This trend deals with the obesity problem in America and is a problem because becoming heavier is the new norm in America.

Almost 70% of adults are overweight or obese, and this is setting a bad example for our nations youth. Most of the top brands in the U.S. (28/50) are nutritionally weak and this is not helping the problems.

4. Dads Are Important – The number of stay at home dads has doubled in recent years. Dads have their own unique style of parenting and are available to be targeted.

Also, 50% of dads do grocery shopping for the family and this is another area to target dads.

5. What Does The Fox Say: This YouTube video is funny and random and that is the trend. The fact that there is no point and that anyone can create content is what makes this a trend.

This video and videos like it are open to interpretation and are connecting people because they are funny in a different way for every individual.

About the Author:
Ryan Polachi is a contributing writer concentrating his
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.