Tag Archives: Disneyland

Save the Date: Creating Magic through Leadership & Service Excellence

Let the Magic Begin…
We are thrilled to invite you to Walt Disney World Orlando for our newest Leadership Experience:
February 11-12, 2015*
Walt Disney World (Orlando, FL)
* Optional Pre-Workshop Tour:
1/2 Day Disney Backstage Tour of the Magic Kingdom on February 10, 2015 (9am – 1pm)
The Windsor Leadership Group has partnered with the producers of NACCM: North American Conference on Customer Management to bring you a two-day “one of a kind” leadership event. All learning will be held within Disney Parks and all participants will be treated to:
  • 2 days of experiential learning at Hollywood Studios  and EPCOT Theme Park
  • 3-Day Disney Park Hopper Pass
  • Breakfast, Lunch & Snacks
  • A signed copy of Lee Cockerell’s book, Creating Magic
  • Optional Pre-Workshop Tour: 1 /2 Day Disney Backstage Tour of the Magic Kingdom
  • Discounted room rates for those wishing to extend their stay before or after the event

Workshop Description

The framework for this learning event is built upon the collaborative efforts of William Greenwald, a leading scholar in the practices of servant leadership, and Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World?? Resort and world renown author of three books: Creating Magic, The Customer Rules, and Time Management Magic. The core constructs of this program draw upon William’s research and Lee’s books, including one of Lee’s major and lasting legacies while serving as EVP of Operations at Disney; the creation of Disney Great Leader Strategies, which was used to train and develop over 7,000 leaders at Walt Disney World.
As simple as they are insightful, the leadership practices and service excellence “Rules” explored and experientially learned in this two-day magical event make this a “one of kind” leadership experience. The teachings have been shown to work in companies as large as Disney and as small as a local coffee shop. And they have been proven indispensable at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers.
This high-impact, highly engaging learning event will be led by William Greenwald. Over the course of two days, William will immerse leaders into the principles of extraordinary servant leadership and Lee’s leadership framework taught at Disney. 
Through the use of self-exploration, Disney-based case studies, hands-on learning exercises, and group experiences in the Disney theme parks, leaders are guided through an experiential journey leading to personal discovery, authentic leadership development, and the ability to design and sustain high performing leadership teams and service cultures! 
Of most importance, leaders attending this event will leave with an evidenced-based roadmap required to “Create Magic”!
Visit the website for more information: http://bit.ly/1CyIGIh
Mention code MAGIC15LI & Save $100 off the current rate. Register today: http://bit.ly/1vc3Erm
“William’s energetic presentation style and mastery of storytelling make my books come alive. I highly recommend this workshop for anyone aspiring to create a little magic in life, both personally and professionally.” – Lee Cockerell
We hope to see you in Disney World!
The Creating Magic Team

Long Form Quality, Short Form Research

Quality of Long Form Journalism in Short-Form Research

I am a fan of long-form journalism. The New York Times is *my* newspaper.  Although I do read the NY Times on my Nook when I’m traveling, I prefer to savor the best journalism I’ve found in its conventional form.  Over the course of each week, I work my way steadily through the Sunday issue of the Times, snatching time here and there to read choice articles from start to finish.  The experience is an intellectual treat akin to an everlasting memory I have of a salad-plate sized lollipop I got during my first trip to Disneyland when I was seven years old.  I never completely finished that candy spiral of grape-flavored sweetness.  Doubtless, one parent or the other made it disappear after a respectful interval.  And so, too, the stacks of New York Times must eventually make their way to the recycling bin.  But not until I have built a pile of tear-outs and must-reads that threaten to undermine my careful filing system.

Increasingly, I find articles about big data, digital privacy, and social media in The New York Times.  I am struck by one factor above all.  The NY Times journalists know how to tell a story.  Yes, they *report* a story in the conventional way, answering all the readers’ anticipated questions of what, when, who, how, and why.  But the fact is, the stories reflect the opinions of the journalists in a way that may not have once been considered *good journalism* in the traditional sense.  The new Public Editor of The New York Times, Margaret Sullivan, has acknowledged this dilemma of contemporary journalism:  How can a journalist tell a good story and not reveal their own opinion?  And should they even try?

The burgeoning co-participation of consumers and companies in social media networking belies an intolerance for marketing as it once was.  Consumers are expecting and demanding more transparency from the companies that produce the brands they enjoy.  Most consumers will choose not to spend time reading a long-form story, but they do expect the shorter brand stories they read or view to be as authentic and balanced as the journalistic perfection of a long-form story in The New York Times.

There are more well-informed and skeptical consumers in the marketplace than ever, and – stating the obvious – it is increasingly difficult to convincingly market to them.  A number of presenters at The Future of Consumer Intelligence conference promise to suggest strategies for telling brand stories in a way that consumers will find acceptable and that will build trust in the brand and the people who are the company.  These sessions promise to be exciting and informative.   I trust the strategies market researchers learn at the conference will hit our collective sweet spot and sustain our practice for a lasting interval of time.

See you there.
~ Gigi DeVault
Guide to Market Research