Tag Archives: Discovery Communications

Smart Viewers with Smarter TVs

Today, smart TV is dominant in home television viewing. In fact, according to research by Discovery Communications, 90 percent of viewers prefer the smart TV for watching TV and they like to watch it with other people. One third of people would actually prefer to do all of their interacting on their Smart TV and not have a second screen.
At The Media Insights & Engagement Conference in San Diego this afternoon, Beth Rockwood, SVP Market Resources and Advertising Research at Discovery Communications spoke to us about her recent research that highlights how smart viewers favor smart TVs.
She and her team at Discovery Communications spoke to viewers about why they would be interested in buying a smart TV and what features they would want. Rockwood and her team conducted an online survey of about 1,000 people probing into expectations, behaviors, and desires around smart TV.
Key findings include:
??         Most viewers use smart TV as an enhanced TV ‘ an all in one hub with TV at the center.
??         Smart TV is the go to hub to access variety content. The screen is large enough to be enjoyed without strain.
??         Viewers watch televisions shows more often when using a smart TV.
??         Watching video on a subscription streaming service is high on a smart TV.
??         A top benefit of owning a smart TV is not having to use a tablet or phone to watch videos or TV.
The research shows that smart TV makes viewing social again. Being together in a group, it gives the opportunity for people to chat about the TV show together. In fact, 62 percent agreed that they watch TV together with others more often because they watch on a big screen.
Additionally, with a smart TV you have more control over the content you can access instead of having to pay for products you don’t want. It allows content discovery that wouldn’t have been possible otherwise. According to the research, viewers are watching more now than before they had a smart TV.
Further, with smart TV’s viewers expect smart advertisements. They are looking for ads that are less intrusive, more relevant, provide an interesting story, and teach them something.
Overall, according to Rockwood, smart TV will change the way viewers are viewing, so there is a huge opportunity if high consumer expectations can be met.

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Your Exclusive Look at The Media Insights & Engagement Conference Speaker Line Up

Earlier this year, The Media Insights & Engagement Conference broke records with its inaugural event, uniting hundreds of research and insights professionals across the media industry. In 2015, The Media Insights & Engagement Conference will be your industry’s meeting place to explore new opportunities with insights-rich decision making.
Download the 2014 Executive Summary for a look at what you can expect at The Media Insights & Engagement Conference 2015: http://bit.ly/1yrb5Zt
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

Introducing The Media Insights & Engagement Conference Keynotes to Date:
ROI for Social Media Marketing
B. Bonin Bough
VP of Global Media &
Consumer Engagement
Mondelez International
Build Habit Forming Products
Nir Eyal
NirAndFar.com
Author, Hooked: How to Build Habit-Forming Products   
Making Data More Meaningful
Charles Kennedy
Former EVP, Research & Insights,
NBCU Cable
Entertainment Group
PLUS groundbreaking thought-leadership covering Cross Platform Measurement, Research & Insights, the Future of Content, the Changing Face of America, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and more, from:
  • Bryon Schafer, SVP, Media Research and Insights, Warner Bros. Television Group
  • Dave Kaplan, VP, Bravo Media Research, NBCUniversal
  • Jake Katz, VP, Audience Insights & Strategy, Revolt TV
  • Tony Marlow, Head of Category Insights, Yahoo!
  • Stephanie DiVito, Director, Audience Research, ESPN
  • Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • Graeme Hutton, SVP, Group Partner, Research, Universal McCann
  • Karen Ramspacher, SVP, Research and Insights, Participant Media
  • Ashlee Gouldstone, VP Research, NBCUniversal
  • Justin Fromm, Executive Director, Research, ABC TV

Don’t just take our word for it, see what the industry’s had to say:

“This was indeed the best conference I’ve attended in the past 5 years.” – Daniel Marcu, VP, Research & Insights, IFC
“You know the standard saying about conferences, ‘i.e. “if I take home one or two new ideas, this will be worth it?” Well – I think this sets a new standard. I’ve got three or four new ways of thinking about my work, communications and the world.” – Barry Stoddard, Vice President, Research, Disney ABC Television Group

Mention code MEDIA14BL & Save 15% off the standard rate. Register Today: http://bit.ly/1yrb5Zt

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15 

Save the Date: The Media Insights & Engagement Conference 2015

The 2nd Annual Media Insights & Engagement Conference will apply behavior based decision making to uncover new trends, ideas and patterns around navigating content and translating insights into new business opportunities. The conference experience will provide information and inspiration around smarter decision making by exploring how people are constantly changing how they interact with and engage across media platforms, content and delivery systems, now and in the future.
Save the Date!
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Lock in the Lowest Rates to Attend – Save $700: http://bit.ly/1rB19Kv
Learn more about the event here:  http://bit.ly/1rB19Kv
The conference features all new content focused on Cross Platform Measurement, Research & Insights, the Future of Content, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and much more.

In addition to groundbreaking content designed to decipher the future, we welcome the Millennial Rising Star Academy to share next gen thinking plus attendees participate in master classes,exclusive off the record sessions, interactive discussions, facilitated think tanks, case study competition and more.

Here’s what people are saying about the conference:

“You know the standard saying about conferences, i.e. “if I take home one or two new ideas, this will be worth it?? Well – I think this sets a new standard. I’ve got three or four new ways of thinking about my work, communications and the world.”- Barry Stoddard, Vice President, Research, Disney ABC Television Group

“This was indeed the best conference I attended in the past 5 years.”
- Daniel Marcu, VP, Research & Insights, IFC
“I really enjoyed having an opportunity to participate in this conference. It was a great group and an overall positive experience for me. I thought it was especially successful in light of the fact that it was the first one of its kind.” – Joseph Kessler, President, The Intelligence Group

Announcing the 2015 Conference Chairmen and Advisory Board:

Conference Chairmen
??         Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
??         Tom Ziangas, SVP Research, AMC Networks
Advisory Board Members
??         Jim Bono, VP Research, Crown Media Family Networks
??         Brad Dancer, SVP, Research & Digital Media, National Geographic Channel
??         Steve Leblang, VP, Program Planning & Acquisitions, GSN
??         Holly Leff-Pressman, EVP, Business Development & Client Service, The Nielsen Company
??         Daniel Marcu, VP Research & Insights, IFC
??         Sean Merriweather, Director, Strategic Research & Analytics, Pivot, Participant Media
??         Michele Meyer, Vice President, Network Research, Univision
??         Robert Miner, President, Miner & Co. Studio
??         Pamela Pearce, Senior Director, Discovery Communications
??         Theresa Pepe, VP, Ad Sales Research, Nickelodeon
??         Don Robert, EVP Corporate Research, A+E Networks
Check out the 2014 Executive Summary to see what The Media Insights & Engagement Conference is all about:  http://bit.ly/1uDkY9z
Get Involved for 2015:
For speaking inquiries, contact Rachel McDonald, Senior Conference Producer atrmcdonald@iirusa.com.
For sponsorship inquiries, contact Clay Collier at ccollier@iirusa.com or Jon Saxe atjsaxe@irusa.com.
For media partner inquiries, contact Kacey Anderson at kanderson@iirusa.com.  
Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

How can you truly engage Consumers across Media platforms?

What do you REALLY know about today’s media consumer? Deepen your understanding of what they do, why they do it and how you can truly engage with them across media platforms.

The Media Insights & Engagement Conference is bringing together the best minds in the media industry to challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.

Features Speakers include:

Today’s Media Landscape: Separating Fact from Fiction on Today’s Media Consumer
Jack Wakshlag, Chief Research Officer, Turner Broadcasting System
Jack contrasts the findings of current best in class data vs. views based on self-reports and the views of pundits, experts and prognosticators. He will separate fact from fiction on today’s media consumer.

The Future of Social Media and TV Measurement
Beth Rockwood, SVP Market Resources and Advertising Sales Research, Discovery Communications

A panel of leading measurement companies and users will discuss their experience, debate the option and make us better understand better the social sea of possibilities.

Live, Public, Conversational: Recent Learning from Twitter Research
Jeffrey Graham, Global Ad Research Director, Twitter
Jeffrey will focus on new learning about how people use Twitter, and how companies are using the social platform to connect and engage with Twitter users.

How Digital Has Disrupted Consumer Behavior Forever
James McQuivey, VP, Principal Analyst, Forrester, Author, Digital Disruption
Find out how smart media companies are using digital tools to learn more about what consumers really want and how to assess your company’s readiness to engage in the digital disruption consumers are ready for.

Plus industry leaders from: A+E Networks, AMC, DirecTV Latin America, ESPN, Facebook, HBO, Netflix, Redbox, Viacom and more.

Save 15% off the standard rate by using your blog reader code when you register to attend: MEDIA14BL.

Introducing The 2014 Media Insights & Engagement Conference

The producers of The Market Research Event and Shopper Insights in Action are proud to present you with the newest addition to our research portfolio, The Media Insights & Engagement Conference.

Over three days, The Media Insights & Engagement Conference will unite all the key players in the media industry, including Cable, Broadband, OTT, Satellite, and Telecommunications to provide an unbiased, culturally diverse, content-rich meeting place for leaders to accelerate new ideas and create the partnerships of tomorrow.

Announcing our 2014 Keynote Speakers:

‘ Jonah Berger, Professor of Marketing, The Wharton School of the University of Pennsylvania, Author, Contagious: Why Things Catch On

‘ Elizabeth Ellers, Executive Vice President, Corporate Research, Univision Communications

‘ Jeffrey Graham, Global Ad Research Director, Twitter

‘ Todd Henry, Author, The Accidental Creative: How to Be Brilliant at a Moment’s Notice

‘ Fred Leach, Head of Measurement Research, Development & Partnerships, Facebook

‘ Beth Rockwood, SVP Market Resources and Advertising Sales Research, Discovery Communications

‘ Jack Wakshlag, Chief Research Officer, Turner Broadcasting System

Plus, leaders from A+E Networks, AMC, DirecTV, ESPN, HBO, National Geographic, Netflix, Time Inc., Viacom, Warner Brothers and more will provide insight on how people behave and applying that knowledge to drive innovation and influence smarter decisions specifically as it relates to media engagement.

Download the brochure for the full conference agenda here.