Taking place June 6-8, 2011 in Boston, MA, Measure Up is the world’s most comprehensive cross-dimensional view of marketing measurement best practices. With a focus on return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically, Social Media, this event is designed to answer business critical questions of today and tomorrow:
How are customers using Social Media to drive their marketing activities?
How can companies measure, manage and improve social media activities?
And most importantly, how can companies understand the analytics across the entire marketing mix and incorporate those results into improved marketing strategies and tactics to drive higher revenue, profit and brand share?
Rather than reinforcing the separation between digital versus traditional media, Measure Up promotes the integration of all marketing measurement, analytics and operational processes to drive the brand strategy. This can be best achieved by adding a new universe to the mix, Marketing Operations. Marketing Operations help to support not only the smooth functioning of the business of marketing, but also the measurement, accountability and systemization of marketing processes.
Industry professionals will go back to their office with a better understanding of how measurement, analytics and optimized resource allocation can drive their marketing strategies and tactics.
As a reader of The Market Research Event Blog, we’re offering you an exclusive discount of 15% off the standard price when using discount code TMREBLOGMU. Register here.
We hope to see you in Boston this June!
The Measure-Up Marketing Analytics Team