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Unveiling the 2013 Total Customer Experience Leaders Summit

You may have noticed some changes here on the blog lately. We’ve updated our design to provide a better experience for you, our readers, in anticipation of the launch of the 2013 Total Customer Experience Leaders Summit.

The Total Customer Experience Leaders Summit is more than a conference, it’s a call to action for all leaders charged with and committed to strengthening and advancing their organization with a sound customer plan.

2013 will unite customer-focused professionals across industries, cultures and departments to deliver an unparalleled facilitation of provocation, collaboration and communication of higher level thinking around the alignment of customer strategy with business relevant aspirations. Download the brochure for the full agenda.

The opportunity for capturing data across touchpoints is exponential. Linking data driven behavior to business results, designing next generation customer experiences and measuring the impact of your customer programs is the difference between great and greater.

Customer Experience Design – Explore how VOC data and design principles can be used to engineer experiences across your organization.

Strategy – Interpret, analyze and evaluate your customer strategy to ensure business relevance

Measurement & Feedback – Drive change and optimize your sales force by measuring customer feedback through the entire customer journey.

Alignment – Integrate and leverage your customer touchpoints – measurement & ROI, linkage, VOC, social media, technology, design principles, operational metrics and senior leadership.

We proudly announce all new keynote presentations from leading B2B and B2C companies:
‘ Jasmine Green, Vice President, Chief Customer Advocate, NATIONWIDE
‘ Thomas Feeney, President & CEO, SAFELITE AUTOGLASS
‘ Peter Fader, Professor of Marketing, THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
‘ Sean Bruich, Head of Measurement Platforms & Standards, FACEBOOK
‘ D. Randall Brandt, Ph.D., SVP, Customer Experience Management, MARITZ RESEARCH
‘ Chris Frank, Vice President, AMERICAN EXPRESS, Author, DRINKING FROM THE FIRE HOSE
‘ Ken Erickson, Ph.D., CEO & Cultural Anthropologist, PACIFIC ETHNOGRAPHY COMPANY
‘ Andres Nicholls, Partner, PROPHET

Visit our website and download the brochure for the full speaker list and session details.

Your success lies in your ability to know your customer, to value your customer and and all their unique experiences. We invite you to the 2013 summit to Craft Your Insights-Rich Customer Story – From Transparency to Trust.

As a reader of this blog, we’d like to offer you a 15% off the standard registration rates, use code TCEL13BLOG to save. Visit the webpage to register today.

We look forward to seeing you next April in Boston!
The Total Customer Experience Leaders Event Team

Stay in touch:
Follow us on Twitter: http://twitter.com/TotalCustomer
Become a fan on Facebook: https://www.facebook.com/TotalCustomer

Exclusive 15% discount on NACCM

For the past 9 years, your peers have trusted NACCM to provide them with the opportunity to meet and build relationships with the most inspiring and forward-thinking leaders in the customer world. The North American Conference on Customer Management is thrilled to announce the list of 2011 speakers looking to share their insights and experiences with YOU. Meet the Cast of Storytellers Sharing their Moments that Matter… Big Picture Inspirational Keynotes From: ‘ Peter Guber, Founder & CEO, Mandalay Entertainment, Owner & Chairman, NBA’ Golden State Warriors, Author, TELL TO WIN – CONNECT, PERSUADE, AND TRIUMPH WITH THE HIDDEN POWER OF STORY ‘ Jamie Naughton, Speaker of the House, Chief Culture Ambassador, ZAPPOS.COM, INC ‘ John Costello, Chief Global Customer & Marketing Officer, DUNKIN BRANDS Plus, Actionable Insights From: ‘ AMERICAN CANCER SOCIETY, INC.: Tim Earley, Director of Customer Experience and Integration ‘ BEST BUY: Gina Debogovich, Senior Manager, Communities * ‘ CUSTOMER CARE COACH: JoAnna Brandi, Author, Consultant, Speaker and Positive Leadership Coach ‘ PEOPLEMETTRICS: Sean McDade, CEO ‘ CUSTOMER WORTHY: Michael R. Hoffman, Author, Customer Cartographer, Client x Client ‘ DELL: Maribel Sierra, Director, Social Media Listening and Engagement ‘ DELL: Michelle Brigman, Director, Social Media Listening Command Center ‘ DISNEY INSTITUTE: Speaker Name TBA ‘ DSW DESIGNER SHOE WAREHOUSE: Kelly N. Cook, Shoe Lover, Vice President – Customer Strategy & Engagement ‘ GFK CUSTOMER LOYALTY: Howard L. Lax, Ph.D., Vice President, Consulting ‘ HILTON WORLDWIDE: Marie Williams, Senior Director, Digital Innovation, Hilton ‘ HUMANA, INC: William Greenwald, Director, Performance Coaching and Advisory Practice (PCAP) ‘ JANET LEBLANC + ASSOCIATES: Janet LeBlanc, President * ‘ JETBLUE AIRWAYS: Bonny Simi, Director of Customer Experience and Analysis ‘ KAPLAN UNIVERSITY: Sophie Vlessing, Senior Vice President, Strategic Marketing and Student Experience * ‘ MICROSOFT BING: Lise Brende, Director, Marketing Analytics – Bing & MSN ‘ NATIONWIDE MUTUAL INSURANCE COMPANY: Jasmine Y Green, Chief Customer Advocate ‘ NBA’S OKLAHOMA CITY THUNDER: Pete Winemiller, Senior Vice President, Guest Relations * ‘ SAFELITE AUTOGLASS: Tom Feeney, President & CEO ‘ SEARS: David Slavick, Director, CRM/Loyalty & Innovation ‘ SOUTHWEST AIRLINES: Fred Taylor, Jr., Senior Manager Proactive Customer Service Communications * ‘ SPRINT: Melinda Parks, Director, Loyalty & Retention Marketing ‘ SYMANTEC CORPORATION: Desirree Madison-Biggs, Director, Customer Experience Insights & Advocacy * ‘ VERIZON: Becky Carroll, Community Program Manager, Founder, Customer ROCK!/Petra Consulting, and Author, The Hidden Power of Your Customers ‘ VOLKSWAGEN OF AMERICA, INC: Mike Sachs, General Manager, CRM & Owner Loyalty * *=1to1 Customer Champion! Download the brochure for full conference details. Readers of the Customer’s 1st blog can save 15% off the standard registration rate with code NACCMBlog. Register here. We hope to see you in Orlando this November, The NACCM Event Team Visit the event website

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You’re Invited to the Integrated Marketing Measurement Event of the Year

Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.” – Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes.

Come to this event to learn how to build your company’s return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically social media. Marketing measurement has become a critical piece of profitability among industry leaders. Join Measure Up and learn how YOU can maintain your competitive advantage in a world of increased analytics.

Hear keynotes from:
‘ Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
‘ Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
‘ Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
‘ Lise Brende, Director of Marketing Analytics, Bing & MSN
‘ Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
‘ Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
‘ Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.

Take a look at who’s already signed up to attend:
AbsolutData Technologies * Ahold USA Retail * Beam Global Spirits & Wine * Cars.com * Cisco * Conversation LLC * DemandROMI * Digital Influence Group * Do Something * E&J Gallo Winery * Empower Research * EmpowHER * Facebook * Foiled Cupcakes * GE Capital * Harrah’s * Horizon Research Consultancy Group * Johnson & Johnson * Kellogg School of Management, Northwestern University * Kirkland’s * Location Based Marketing for Dummies * LoudDoor * Management Science Associates * Marketing Operations Works * MarketingNPV * Mastercard Worldwide * Microsoft * Midwest Energy * Monster Worldwide * Moreover Technologies * MSN Bing * Polycom, Inc. * Post Foods * Procter & Gamble * ProfitStreams * Radian6 * Redpepper * SABMiller PLC * Sanofi Aventis * Shell * Shire * SLN Inc. *
Social Media Group * Time Warner Cable * TiVo * United Federal Credit Union * UPMC Health Plan Inc. * Verizon * VisionEdge Marketing

We hope to see you in Boston this June! Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Follow us on Twitter for more updates @MeasureUpIIR