February 3-5, 2015 // The Westin San Diego // San Diego, CA
VP of Global Media &
Author, Hooked: How to Build Habit-Forming Products
Former EVP, Research & Insights,
- Bryon Schafer, SVP, Media Research and Insights, Warner Bros. Television Group
- Dave Kaplan, VP, Bravo Media Research, NBCUniversal
- Jake Katz, VP, Audience Insights & Strategy, Revolt TV
- Tony Marlow, Head of Category Insights, Yahoo!
- Stephanie DiVito, Director, Audience Research, ESPN
- Christian Kiugel, VP, Consumer Analytics & Research, AOL
- Graeme Hutton, SVP, Group Partner, Research, Universal McCann
- Karen Ramspacher, SVP, Research and Insights, Participant Media
- Ashlee Gouldstone, VP Research, NBCUniversal
- Justin Fromm, Executive Director, Research, ABC TV
Don’t just take our word for it, see what the industry’s had to say:
Mention code MEDIA14BL & Save 15% off the standard rate. Register Today: http://bit.ly/1yrb5Zt
Join a complimentary webinar on Wednesday, July 23, 2014 at 1:00 PM EST with presenter Pernille Bruun-Jensen, NetBase CMO, to learn more about how Social analytics can help provide global insights for media and entertainment going forward.
According to Wadhwani, “Three in four creatives say that mobile is transforming the face of creativity and design. Nearly triple the number of creatives say they want to use a tablet for idea generation than those who are doing it today. It’s exciting to see that it isn’t only the opportunity to create content for mobile, but also the act of being mobile that these professionals are embracing.’
Check out the full report below:
Please mention priority code: 00UWKCE0D
Join us on this webcast and learn how NASCAR, the sanctioning organization for stock car racing, is using its innovative Fan & Media Engagement Center to easily gather, analyze and leverage social and traditional media content to enhance the fan experience and drive revenue growth.
This webcast will be recorded if you can’t attend the live session. Please register and we’ll send you a link to the recording.
Learn how NASCAR is using its state-of-the-art interactive Fan & Media Engagement Center to:
- Monitor all forms of media including social and traditional networks
- Extract meaning and sentiment from all types of social media
- Discover and act upon emerging trends and opportunities
- Deliver a more targeted and engaging fan experience
- Respond quickly to issues and repair damage
2. Resolve customer inquiries faster (55%)
3. Increase usage of self-service tools (40%)
4. Increase customer engagement (40%)
5. Reduce call and chat volumes to live agents (38%)
2. Resolve customer inquiries faster (60%)
3. Obtain better data for measuring customer satisfaction (55%)
4. Increase usage of self-service tools (49%)
5. Increase customer engagement (40%)
About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big Design, Customers 1st, and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at email@example.com. Follow her at @AmandaCicc
BBC reports that Google and other net firms could be taxed under plans being considered by the French government. The money could be used to fund legal alternatives for buying books, films and music on the internet. But critics say the tax would be difficult to implement and Google says it could slow down innovation.
What do you think of France’s move to tax net firms? Will it not only slow innovation but thwart attempts to find new and effect business models?
We’d like to hear your thoughts.
From February to mid-June of 2009, Delta worked with Digitas to more effectively target it’s potential customers of international travel. They worked with Digitas to reach these customers through digital mediums at places of high traffic such as ferry terminals, health clubs, gas stations and cafes, to increase awareness of Delta as an international carrier.
The success of the campaign was substantial:
– Awareness of Delta as an international carrier increased by more than 28%.
– Among business travelers, the perception that Delta “flies to the international destinations you want to go to” increased 26%.
– The percentage of people “very likely” to recommend Delta to friends, family or colleagues increased by 61%.
– 32% of those who noticed the screens (index of 695 against U.S. national average) fit Delta’s income demo.
– Those who noticed the screens were frequent travelers who had an average of 5.2 business trips a year.
– Overall awareness of Delta increased by 15%
Have you begun to target your potential customers digitally? What are your goals when doing so? How have you best found a way to measure that?
Source: CNN Money