Tag Archives: Digital Media trends

What’s your Digital IQ?

Think tank for digital innovation L2 is predicting that, amongst other digital trends, mobile and iPad commerce will triple in 2012. In this blog post, they cite the facts that “For the first time ever, global shipments of smart phones and tablets exceed shipments of PCs. And this past December, Americans averaged 22 more minutes a day with mobile apps than browsing the web” as key indicators of this trend.

Other predictions include the growth of social platforms Pinterest, Tumblr and Instagram and Facebook finally achieving status as a key traffic driver as more prestige brands build their presence on the site. So what’s your brand’s digital IQ? Will your marketing plans take these predictions into consideration in 2012?


Professor Scott Galloway, author of the Digital IQ Index?? which provides brands with a benchmark to measure digital competence against peers, will be speaking on the move towards mobile and on ranking and evaluating the business world’s iconic brands’ digital footprint this March at The Mobile Marketing Conference. Scott will also discuss how digital is reshaping business and how best practices can guide a managers decision making (i.e. what do I do next?).

For a sneak peek at Scott’s upcoming presentation topic, watch this video from L2 detailing their 5 boldest digital brand predictions for 2012 and start to measure your own Digital IQ.

For more from Professor Scott Galloway on how:
 ‘ Corporations are lagging the consumer, not investing in platforms that consumers are
flocking to;
‘ Digital competence will be the primary differentiator between firms that increase their
stakeholder value, vs. those that leak value; and
‘ We will look back on this era as the ‘salad days,’ an exceptional time to build communities
on emerging platforms and exploit new technologies

Join us for his session “Digital IQ & Shareholder Value” at The Mobile Marketing Conference. Save 15% when you register with code TMMC12DIGITAL here.

P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com 

Future Trends in Social Media

Last week I had the pleasure of attending the IIR Future Trends conference. In addition to two full days of inspiring speakers, the conference kicked off with The New Social Currency Summit. Trends covered during the summit included the following:

Gamification:
From Cuisinart to Recyclebank, Gamification continues to be a huge marketing trend. Cuisinart connects with a new generation of customers through baby photo and recipe sharing contests as well as through their new Facebook game Cuisinart Memory Master. Meanwhile, Recyclebank encourages green behavior by rewarding recycling with points that you can redeem towards a charity or for rewards. In both these cases, the companies are building a strong online community through fun.

Fame/anonymity:
Richard Wise of Mirrorball informed the crowd that 26% of american teens expect to be famous by the time they are 25 years old. In a world where it’s possible to be “internet famous” in a flash if you simply compose the right tweet or upload the best youtube video, this is hardly surprising, but will there be a backlash against the age of over-sharing?

The Social Business:
Jim Newswanger of IBM talked about the ways that IBM has approached social by allowing their employees to become online experts and human voices for the brand, and the ROI of doing so. (To learn more about IBM’s social guidelines, you can actually view a presentation on it here.) By creating an environment that embraces social interaction, they’ve actually fostered an environment that is more welcoming to innovation in general.

For more coverage of the Future Trends event, including in-depth coverage of each of the sessions mentioned by guest blogger Aaron Keller, visit the Front End of Innovation blog here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

New Research on Social Gaming

A May 2011 study by Saatchi & Saatchi found that of US internet users ages 18 to 44, 50% play social games on a daily basis.

This study, entitled “Engagement Unleashed: Gamification for Business, Brands and Loyalty,” also found the following:

“When asked how they would like to hear about a new product, 44% of respondents preferred email communications and 37% would choose some kind of online game experience. Only 3% wanted to be told about new products by TV or radio advertising.”

Given discussions of social gaming trends that occurred at this year’s Social Media and Communities 2.0 conference and the much-buzzed about potential of a Zynga IPO, social gaming is certainly a hot topic right now. The idea that game players are willing to view advertising or perform market research within the context of a game is a very attractive one to marketers.

Yesterday, IIR had the pleasure of hosting a webinar “Winning the Battle for Consumer Attention in a Fragmented Media World” presented by comScore. This presentation further showed that digital advertising within online entertainment was a growing avenue. In fact, one finding presented was that “exposure to display ads doesn’t just impact online sales ‘ it lifts in-store sales as well.”

The full presentation is still available for archived viewing, watch it here.

Given these new findings, would you consider advertising with a social game? Or developing a social game as part of your digital strategy? Have you seen any other recent research on these topics? Share with us in the comments or find us on twitter @Community20.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Bob Dylan and Social Media

What is in common with Bob Dylan and the New Age Conversation Marketing Paradigm? Lots apparently. Dylan is a change poet. He has thrived on poetic escapades about pop culture and the changing society. If you listen carefully, he might have some profound thoughts on your business.
I created a construct from his songs- about the New Age Marketing.
Just a light hearted way of putting the point across- and Dylan Fans (Who isn’t?) will love it.
A sneek Peek here:Here is a dialogue construct between a audience, a traditional thinking marketer (TMM) and a new age engagement Marketer (NAM)- if they had to talk only through the lyrics of Bob Dylan songs (song links indicated- so you can enjoy the songs too!) TTM: (What advertising says to the audience): Baby let me follow you down, baby let me follow you down
Well I’ll do anything in this godalmighty world
If you just let me follow you down.
Can I come home with you, baby can I come home with you ? Audience: Not again. Been seduced enough. Something’s not right. Not again. Not one more night, not one more kiss,
Not this time baby, no more of this,
Takes too much skill, takes too much will,
It’s revealing. NAM to TTM: Look brother- She won’t just listen just because you are talking. Engage her. TTM to NAM: Hello? What the hell is that? Where’s the control? Where’s the quantifying of reach and frequency? How about GRPs of conversation? And how do you measure any of this? NAM: Sigh!
How many years can a mountain exist
Before it’s washed to the sea?
Yes, ‘n’ how many years can some people exist
Before they’re allowed to be free? Read on for more on ChasingTheStorm
Actually come to think of it- we could do this more often- Can we take a musician and a topic and build a conversation using the musician’s songs and the situation?Examples: Economic crisis and Mark Knopfler; Retrenchments and Rihanna (!), Environmentalism and Creed, etc (Bad examples- but I know you can be more creative than that)

Cheers!Shalabh