Tag Archives: digital insights

Call for Presenters Now Open: The Market Research Event #TMRE15

CALL FOR PRESENTERS: The Market Research Event
Submit your proposal by email to kschram@iirusa.com by Friday January 30, 2015

From: Kelly Schram
Re: The Market Research Event
Date: November 2-4, 2015
Location: Orlando, FL


The Institute for International Research (IIR) is currently seeking presenters for:

November 2-4, 2015 | Orlando, FL

Submissions due by Friday, January 30th. 

NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

TMRE is the “World’s Top MR Event” focused on elevating the business impact of insights, designed to empower the researcher to move from insights partner to strategic, consultative leader.

ONLY client-side submissions will be reviewed.  If your company is categorized as a vendor, solutions provider or consultancy, please see below to find out how you can get involved in TMRE. Speakers receive a free pass to attend the event.

We are looking for (in order of priority):

  • Exploration Leaders: Speakers who are willing to literally get “outside the conference walls” and take smaller groups of attendees to local areas to explore/discuss MR/ethnography in action.
  • Interactive Discussions: Excellent facilitators who can give a short presentation and then lead the group in interactive roundtable discussions- with actionable outcomes. 
  • Case Studies: We will only consider NEW case studies that haven’t already been shared at another event or past TMRE event. Suggested topic areas for case studies include:
    • Social Insights: Data Collection, Listening & Analysis
    • Shopper Insights & Analytics
    • Consumer & Market Trends
    • Biometrics & Neuroscience
    • Cross Platform & Digital Insights
    • Marketing & Brand Insights
    • Insight Driven Innovation & Product Development
    • Business to Business Research
    • Data Analytics & Advanced Analytics
    • Innovation in Tools, Techniques & Methodologies
    • Global Insights
    • ROI & Measurement
    • Activating Insights
    • Big Data 
    • Mobile & Technology 
    • Storytelling & Data Visualization
    • What’s Next & The Future 
  • State of the Industry Sessions: Executives who have something new or noteworthy (whitepaper, research report) ready to be released at the time of the event.
  • Debate Sessions: There are always two ways to tackle an insights project. We are looking for two insights executives from the same company- who challenged each other to work differently to find a new solution to a common challenge.

…. AND You Decide: We are VERY happy to consider any type of new format you feel would add value for attendees beyond the traditional case study. So please send us your most exciting ideas, we’d love to hear them!

Submission Guidelines 

Client-side speakers that wish to be considered for the TMRE speaker faculty should send the following information via email to Kelly Schram, Conference Director at kschram@iirusa.com no later than Friday, January 30, 2015. Due to the high volume of responses, only those selected for the program will be notified.

1. Benefit-oriented title of session
2. Summary of session (no more than 100 words)
3. Full contact details for speaker including name, title, company, email, phone and mail
4. Speaker bio

If your submission is selected, portions of your summary will be used to promote your participation in print and online. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.

Join The Best In Insights From Around The World: NOVEMBER 2-4, 2015 at Rosen Shingle Creek in Orlando, Florida


Special notices to vendors, solutions provider or consultancies:
This call is limited to client-side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com or 646-616-7627.

Call for Guest Bloggers: Shopper Insights in Action 2014

Are you interested in discovering new shopper segments, retaining shopper loyalty, delivering strategic marketing and selling strategies, become the go-to person/team member for creating a seamless physical journey to purchase? Or using POP to triple basket size? What about the ever-evolving role of the shopper researcher?

What about Commerce Everywhere, the Data Slaves Revolution, the Shift from Transactional to Interactional, the Passion Economy, the Phygical: Seamless Blending of Physical and Digital Worlds, Big Data & Super Analytics, the Intersection of Big Data & Leadership, Monetizing Millennials, Innovation at the Shelf I From Insights to Actions, the Future of Retail: Defining its Pure Purpose, Selling Like Amazon, Storytelling & Actionable Research Delivery, Going from Conceptualization to Design to Implementation, Ways to Implement Behavior Design into Shopper Marketing, Why All Categories are not Created Equal, In-the-Moment Research…

 Does your expertise or professional interests fall under any of these categories?

  • Digital Marketing
  • Market Research
  • Shopper Analytics
  • Merchandising
  • Shopper Marketing
  • Category Management
  • Shopper Insights
  • Consumer Insights

If you answered yes to any of the above, then we definitely think you should be at the Shopper Insights in Action 2014 event and we recommend you download the brochure to view the entire 2014 program with all the details to see why you can’t miss it.



Tweet to WIN:

We’re offering some lucky winners a chance to win a free pass to the event this year as well as signed copies of Reputation Economics: Why Who You Know Is Worth More Than What You Have by Joshua Klein, and Fifty2: The My Private Brand Project: Redefining Traditional Private Labels as Consumer-Focused Brands. by Christopher Durham and Teri Campbell.

You can enter to win by tweeting about the event, just go here first to get all the details about entering.

Official Guest Bloggers Wanted

Shopper Insights in Action unites more than 650 manufacturers and retailers over 3 days, with 6 concurrent tracks and over 85 speakers. There’s quite a lot of information, collective knowledge, experiences, case studies and overarching themes on activating basket growth to capture so we’re recruiting a few folks to help us recap the entire event online and in real-time.

If you’re interested in being considered as a guest blogger at Shopper Insights in Action in exchange for a free, full access 3-day pass (travel/hotel expenses are not included), please email vrusso@iirusa.com with writing samples, links, social networking profiles, qualifications and a statement of interest. MBA and graduate students are encouraged to apply.

Other ways to get involved

If you would like to sponsor the event, please submit your information here.

If you would like to become an media partner, please submit your information here.

 See ya’ in Chicago!


Formerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogWorld Future Trends.tumblr, the Digital Impact Blog, and founded Literanista. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only, on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.