‘The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.’ - Vera Nezarian, author and artist
Storytelling is a powerful way to communicate about your business to all of your audiences. It can also help to transform how you do business. This is especially evident in digital media.
For example, in “Transform Your Reporting Using the Elements of Storytelling,” by Alicia Houselog, senior media planner at space150, she explains how she creates her reports by combining data and storytelling elements to help her clients “understand the bigger story of how digital media has actually affected their business.”
Want to learn more about the influence of storytelling in the digital media landscape?
Join keynote speaker Joe Sabia, Head of Digital Development, Conde Nast Entertainment, as he presents “Speaking the Digital Dialect in the Language of Storytelling” on Feb. 2 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.
During this session, you’ll learn key insights into what makes Internet video tick and stand out on the Internet.
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Session descriptions are from the Media Insights & Engagement Conference brochure.