Tag Archives: digg

McDonald’s and Social Media

In Time, they look at McDonald’s recent online actions with the social networking site 365Black. Last week, discussion started on Fox Nation about the website, which some see as stereotyping the community. This began an online discussion that suddenly spiraled out to such sites as Digg. McDonald’s doesn’t have a well-rounded social media campaign, and as a result, has had trouble maintaining a clear online presence.

Muhammad Saleem, director of social media strategy for the Chicago Tribune’s Chicago Now commented on the situation:
“Even if the idea was a good one and truly was promoting black cultural heritage, it really does come off as manipulation and stereotyping. It’s part of a larger problem ‘ McDonald’s doesn’t have the sort of brand loyalty and trust to be able to have this sort of campaign and have it be embraced.”

McDonald’s responded that this is a social networking website for individuals to come together and share experiences about how McDonald’s has changed their lives.

What do you think about McDonald’s actions to reel in the negative coverage they’re receiving over their social networking website?

Panel Discussion: Don’t Just Survive, Thrive. Tips and Techniques for Sustaining Your Community

Moderator: Bill Johnston, Chief Community Officer, Forum One Networks
Peggy Duvette, Executive Director, Wiser Earth
Nick Koudas, CEO & CoFounder, Sysomos
Beth Murphy, Head of Marketing & Communications, Digg

Now we’re beginning our panel discussion to look at specific points and difficulties, each have come up with their specific ‘lessons learned’ these past 9 months during the recession so far:

From Bill, some initial points based on recent survey Forum One Networks recently captured, with the following responses:

  1. Community “more” valuable during recession – 60% of respondents
  2. Relationships matter – respondents said that support from peers and relationships with other CMs and SMEs

Now from Peggy, her lessons include:

  1. The purpose of what you do is more importan than the tool you choose
  2. Barriers of entry are very low in online media: Experiment, Measure, Adjust

Beth’s lessons include:

  1. Transparency & Responsiveness as guiding principles
  2. Community extends beyond the website
  3. Brand voice & personality should infuse everything

Finally, here are Nick’s lessons:

  1. Use Technology to Discover Your Community
  2. Use it to Understand Your Community, Who They Are and What They Are Saying
  3. Use it to Engage Your Community

First question, hardest decision to make in relation to your community in the past 9 months?

Peggy: A user who became heavily involved and active regularly and became disruptive to the overall community. Using guidelines they have in place, they publicly acknowledged the user and the issue created by their activity, but at the same time, they had no choice but to remove them from the community.

Beth: Recently launched the Digg Bar, and while there was overall initial positive responses, there were significant concerns expressed by publishers and users that resulted in significant changes to the initial functionality available in Digg Bar to satisfy those legitimate concerns. It was difficult to have to roll back capabilities they felt strongly about having in the Digg Bar, but the result was more positive to respond and react to the feedback.

Question: Who or what inspires to you improve and expand your community?

Peggy: To see that the community takes it upon itself to help the community survive since they are non-profit. One example, they took it upon themselves to generate a campaign to have new features developed on the community that her budget could not accommodate.

Nick: It’s really about helping people, getting the call from someone who needs assistance to learn how to learn about what is happening online. In working with these companies, the result has been to learn about unique niche communities that exist that often are not regularly known about.


Meet the speakers of Community 2.0!

Community 2.0 is next week, May 11-13, 2009, in San Francisco. We’re offering you 25% discount when you register for the conference using the code XM2105Link.

Find out more information here: http://www.link2community.com .
We hope to see you there!

Before then, a few of the speakers took some time to share what they’re presenting on at the event. Check them out!

Anna Boyarsky is the President of Method Fan Club aka Advocacy Manager, at MethodHome. Beth will be participating in the panel discussion ‘Growing a Community Organically’ on Wednesday, May 13.

Listen to the podcast here:

Beth Murphy is the Head of Marketing & Communications at Digg. Beth will be participating in the panel discussion ‘Don’t Just Survive, Thrive. Tips & Techniques for Sustaining Your Community’ on Tuesday, May 12.

Listen to the podcast here:

Matt Warburton the Interim Director is the Enterprise Community Marketing at LinkedIn. Matt will be presenting ‘Voice of the Customer Programs-Using Insight Communities to Drive Your Business’ on Wednesday, May 13.

Listen to his podcast here:

The Speakers of Community 2.0: Beth Murphy

This week we’re speaking with Beth Murphy the Head of Marketing & Communications at Digg. Beth will be participating in the panel discussion ‘Don’t Just Survive, Thrive. Tips & Techniques for Sustaining Your Community’ on Tuesday, May 12.

Listen to the podcast here:

And as a reader of the Community 2.0 blog, we’d like to invite you to join us at Community 2.0 from May 11-13, 2009, in San Francisco. We’re offering you an exclusive 25% discount when you register for the conference using the code XM2105Link. We hope to see you there!

Community 2.0:

Join us at Community 2.0:

Gaining Readership by Joining Niche Social Networking Sites

I came across this post on ProBlogger that highlights a few simple ways to increase your blog circulation and readership by joining niche social networks. Here’s a summary of the recommendations posted on the blog.

  1. Interact with members of community sites for about 10-15 minutes a day, people will stumble upon and discover your blog.
  2. Share your knowledge with smaller more niche social networks and you can be considered a guru quickly.
  3. Make sure to fill out your profile in the social networks, and include your blog links there! You will be surprised by steady traffic it can bring to your blog site.
  4. Join social news voting sites and forums like Digg and Redditt, research shows that for these sites conversion from visitor to subscriber is high.

These are just a few recommendations to helping improve your blog’s readership. What are some other tips that can help boost traffic?

The value of online sharing services

Gary Eckstein recently posted on Social Media Today about the value that social bookmarking can provide to website owners. They look at sharing services, like Digg, which allows viewers to vote on what they found interesting. Bookmarking services allow bookmarking of individual web pages, but a web based bookmarking program allows anyone to access the bookmarks across the web.

Eckstein offers these advantages to these two services:

1. Links: Every time someone shares or bookmarks a web page an additional link to the shared/bookmarked page is created. These links are indexed by the search engines (e.g. Google and Yahoo). It is common knowledge that search ranking is weighted heavily by the number of links to every web page i.e. the more links the more ‘important’ the search engines deem the page.

2. Expanded Audience: Sharing and bookmarking services (especially sharing services) list the pages submitted to the services. Anyone visiting and searching the sharing (or bookmarking) service may be presented with a link to the original content. This translates into a greatly expanded potential audience.

Do you frequently participate in a social bookmarking service? Have you seen it increase the amount of traffic you have visiting your website?

Facebook’s next quest

The New York Times recently looked at Facebook’s newest quest to make the web a more social place. After Beacon’s explosion last year, they’re hoping that FacebookConnect with help Facebook users connect with their friends across the web. Users will log into certain sites, and they can see the activity of their friends across the web, with websites including the Discovery Channel, the San Fransisco Chronicle, Digg, Geni, and Hulu. These sites are also working together so that Facebook users can log in on one site and have it carry across teh web so they don’t have to sign in at every single access point. Facebook is hoping this will turn into a way to generate more revenue, but also have taken precautions to offer extended privacy to its users.

What do you think about Facebook’s newest tool? Will it result in another Beacon or will Facebook users begin to warm to the social web?

How to Drive Traffic to your blog

Jacob Morgan at Social Media Today recently wrote a list of how he thinks people can best drive traffic to their blog. What do you think? Would you add anything else?
1. Comment on other posts related to your industry
2. Try to get syndicated
3. Put your URL in email signatures and profiles
4. Use Digg and StumbleUpon
5. Share your posts around the web, for example: Facebook and Twitter
6. Write guest posts
7. Write quality and engaging content
8. Network on and offline
9. Write often
10. Respond to comments
11 .Make RSS feeds easily accessible to your site

Allvoices: Collaborative News Reporting

Say goodbye to traditional journalism and news reporting. This post on The Inquisitr discusses the latest launch of Allvoices, a news service that aggregates content from visitor submissions and ranks them, sort of like Digg and Technorati.
The idea behind this newly built community it that the CEO, Amra Tareen, wanted to enrich traditional news with alternative viewpoints. News reporting is too often censored by global media organizations, and so its users can submit its own coverage. The ranking system and its filters ensure correct placement of valid submissions. Tareen mentions her ideal model:
‘Our model of merging user-generated content and professional news sources into one community will create the first true people’s media’
It’ll be surely interesting to see how the community reports on controversial topics like political issues and global conflicts.

Pros and Cons of Social News Sites

I came across this blog post today discussing the differences between the business styles of Reddit, Digg, and Stumble Upon. The author’s viewpoint is that Reddit has the best take on how to appeal to consumers while still earning revenue. Here is a summary on the pros and cons of each of the ‘social news’ websites.
The main benefit is that there are no editors, and the importance of content is voted on by masses. This helps viewers sift through the enormous amount of information that is available on the web, while being able to skip over news items that are more obscure and not relevant. The main complaint is that since the Digg community has grown so large, more and more content is being fed in and voted on by a larger audience. This leads to a problem with the front page content as stated by the author if it is not ‘viewed by someone within the first 75 minutes, 2 in 3 readers wont see it, and if no one sees the story in the first 3 hours, almost no one will see the story.’
The benefit is that it is non-invasive. After signing up on their main web-page, there is no need to go back there. You simply download a toolbar and search for information that you are interested in. The main complaint is not on the users behalf but instead, because it is so user friendly that individuals don’t have to return to the site, as the author of the blog post states ‘it is very hard to monetize the system based on current (ad based) business models’.
For Reddit the positive is that it is a mix of both StumbleUpon and Digg. Like StumbleUpon, they have a toolbar so you don’t have to constantly be on the site. Also the have a new feature that in the words of the author is a ‘module at the top that rotates between some of the stories from the upcoming section, allowing you to vote on them directly from the front page’ The con is that some find the new features hard to read and confusing. Also some feel that this is still putting the focus on how to generate revenue instead of placing utmost importance on user benefits.

Which business model do you feel provides the most value to consumers while still remaining profitable? Also what is your take on the evolution of Social News sites?