Tag Archives: Data Visualization

Approaches and Trends in Data Visualization and Storytelling

By: Mike
Page, Blueocean Market Intelligence Vice President – Client Development and
Technology

As a data integration software and services firm we see a lot of
requests to deliver reports and presentations that are visually engaging and
tell a clear story for the user to understand what to do next. We also are
asked to provide dashboards and visuals that empower the user to take control
of the path they chose through direct engagement with the data. Often these
requests are mixed together – even though they are very different. There are
even awards for best infographic (story) or data visualization (democracy). So
how can these approaches be used together or should you choose one? Here are
some approach observations and best practices that we have learned from
experience.
Data Visualization

??        
Be clear. If the
desire is to empower the user to take control, then allow it. Often systems
designed to empower the user to engage with the data have so many controls the
result is too static or controlled to allow for that spark of creativity in
interpreting or deducing the insights from the data.
??        
Engage with
stakeholders.
Share concepts, and ideally working
prototypes, of any system as early as possible in the process to drive
engagement.
??        
Encourage collaboration. Systems of
this type work best when an element of communication and collaboration is built
in to encourage people to share what they are getting from the system and get
feedback from other users.
??        
Even better,
give awards
for best use of the system and share stories.
Storytelling

??        
Again, be
clear.
Even with infographic views, it is best to stick to reality. If
something is 5% bigger make it 5%, not an image twice the size. This cause
confusion and can create mistrust in the story being told.
??        
Communicate
only one key message
and show how the data backs up the
conclusion in a way that builds trust and strikes the right tone for the user. Translation
- don’t dumb it down or show things that are blindingly obvious.
The key to success is understanding that the two approaches have a
very different outcome and that when developing your strategy, you can use both
tools but not as one initiative. Using the approaches mentioned and with a full
understanding of each purpose, you can avoid a mixed message and ensure
whatever your project requirements, and whoever your stakeholders are, you have
a consistent approach to communicating and establishing the value and the
strategy for using research data within your business.

About
Blueocean Market Intelligence: Blueocean Market Intelligence is a global
analytics and insights provider that helps corporations realize a 360-degree
view of their customers through data integration and a multi-disciplinary
approach that enables sound, data-driven business decision. To learn more,
visit www.blueoceanmi.com
.

Your Data Doesn’t Always Tell the Story

Nancy Kazdan

Nancy Kazdan is Founder and CEO of Market Share International. She’s also a presenter at the Marketing Analytics & Data Science Conference on June 8-10, 2016 in San Francisco, California.

As a preview to her presentation ‘Your Data Doesn’t Always Tell the Story,’ Nancy shares insights on why the real goal of communication is human connection.
Peggy L. Bieniek, ABC: What is business storytelling?
Nancy Kazdan: People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers and the media. Business stories differ from regular stories, in that you tell them with an objective, goal or desired outcome in mind, rather than for entertainment.
When you tell a story well, it can create an intense, personal connection between your audience and your message. Effective stories can change our opinions, they can inspire us to achieve goals that we didn’t think were possible, and they can show us how we can change things for the better.
PB: How can big data benefit from storytelling?
NK: We are often the bridge between the data and the audience of decision makers we want to encourage to take the desired action. Effective storytelling in business must be focused on tailoring the story to the audience and choosing the right data visualizations to complement the narrative.
PB: How is behavioral marketing and storytelling critical in your work?
NK: I’ve seen a lot of products yield mediocre results. Integers do not evoke emotion, but their interpretation into a powerful story can. We wouldn’t be able to get stellar results without stories that touch emotions that create action.
PB: What role does communication and building relationships play in supporting the data story?
NK: If you want your data to affect change, then you need to have a relationship with your audience and communicate the way they understand.
PB: What will people gain from attending your conference presentation?
NK: Harnessing the power of data doesn’t have to be boring. In this session, I’ve incorporated my knowledge and experience of big data and talent for storytelling. I’ll help you take away your own tools for effective storytelling.
Want to hear more from Nancy? Join us at the Marketing Analytics & Data Science Conference. Learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.


Brilliance@Work profile originally published on www.starrybluebrilliance.com

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

This Week in Market Research: 11/3/14 – 11/7/14

How To Sell a Service Your Customers Won’t Admit They Need: 5 Tips for success

Big Data Now Mainstream in Large Companies: 67% Have big data initiatives via Forbes

The Intelligent Marketing and Sales Funnel: A Data Science Makeover

2 Ways Big Data Can Make You Happier

The Importance of Consumer Insights: The forces behind the rise of insight

Big Data Vs. Privacy: Privacy can be tough to understand when mixed with big data

How Retailers Can Turn Big Data Into Real Insights: 5 Things to consider

How Collective Insight Transforms Corporate Culture: Seizing the opportunity big data creates 

How To Get Mobile UX Right in a Notification-Driven World: 3 Trends

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Data to See: A Design Approach to Data Visualization & Storytelling

As a fan of the arts, my mother instilled in me a love for poetry, literature, arts and drama, overall the ability to tell a story that resonates on a deep level. It’s the presence of those universal, humanistic properties, those boiled down to the core or gist that really get us and that we really get.

I think this early understanding fueled my ability to write poetry and later on in life, as a marketer, tweets. In the past year, I’ve become fascinated with the appeal of the visual web and experiment on Instagram, often posting powerful images with very little text, sometimes 1-3 words and/or hashtags and nothing else to see what sort of resonance they receive.

While researching data visualization tools and tactics, I came across this free film by Edward Tufte, and while its a few years old, I think it’s definitely worth watching for those interested in further developing their visual data narrative skills and thinking conceptually with the mind and empathy of a trained designer or artist:

Inge Druckrey: Teaching to See from Edward Tufte on Vimeo.

ABOUT THE AUTHOR

 
Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

The Rise of the Visual Web: Why Quality Data Visualization Is Crucial

Cognitive psychology tells us that humans are wired to favor visuals over text. We process images faster. We remember visuals better. We find well-designed visuals more credible. And when credible images engage us, they trigger emotional processing that leads to creativity and higher-quality decision-making.

All of these things’speed, recall, credibility, engagement and quality decision-making’are critical to the delivery of market research insight and to a company’s ability to turn insight into strategies and actions.

The Rise of the Visual Web

The rise of the visual web is one factor fueling the growing popularity of research portals as a means for delivering insight and managing actions. Brands are increasingly turning away from static reports in favor of the engaging, interactive and often beautiful digital reporting that research portals offer.

Research portals are essentially one-stop shops for digitally driven and integrated data storage, reporting, action management and insight development. Market Strategies has been designing and delivering research portals since the 1990s. Over time, dramatic improvements in web-based technologies have led to increasingly sophisticated portal offerings, but the core functions and benefits of portals have remained largely unchanged. These include:

  • A central hub for research program activity. 

Portals integrate and report on studies across your research program. Dashboards create high-level views of summary metrics while scorecards, heat maps and filters allow users to drill down into increasingly detailed information, ending with individual responses. Portals also support document storage, sample management, quantitative and qualitative analyses, graph creation, file exporting and synthesis with Big Data.

Each dashboard view is built to your company’s needs, incorporating your brand’s color palette and key brand elements. A dashboard view can contain high-level, cross-study metrics or key metrics for a specific study, contingent upon each user’s role and permissions.

  • Interactive, user-customized reporting.

Web pages within the portal are dynamically rendered and populated based on each user’s particular permissions and roles in the organization. This helps each user receive the most relevant messages of the day, focus on what is most important in their role and drill down to a role-appropriate level. Interactivity takes many forms, including filters, ‘clickable’ graphics that drill down into additional detail as well as analysis, graphing, exporting and sharing tools.

The above example uses a graphic filter based on geography to allow corporate-level users access to views of the total company, regions, districts and metros. Tools for zooming, clicking, dragging and dropping map sections help users quickly identify and drill into the area of interest.

  • Action management tools. 

Also known as ‘closed loop’ or ‘hot alert’ systems, portals also frequently support customer experience management activities. Such a system automatically notifies managers when action is needed, such as when a customer provides a low satisfaction rating on a survey. Management tools for routing alerts, managing follow up, quantifying the total action in the system and monitoring results are included to ensure customer feedback is addressed in a timely manner.

Beyond research value, survey responses serve as critical touch points that identify opportunities to rescue damaged relationships before they become lost business. The closed-loop feature in the Market Strategies portal provides the flexibility and sophistication to support all levels of Alert Management.

  • Real-time results. 

As data are received and cleaned, they are automatically uploaded to the portal and reflected in status reports. This is a useful option for managing sample and quotas, monitoring trend lines and supporting timely action management.

The Bonus of Quality Data Visualization

Portals help businesses understand and focus on customers. When the powerful engine that supports portal functionality is coupled with an engaging interface, your portal becomes a critical tool not only for researchers but also for executives, managers, strategy teams and your front-line staff. All stakeholders are armed with the insight needed to understand what’s important, manage action in the system and align activities to meet goals.

What’s more, portals increase efficiency by mitigating the need for researchers to create endless report versions for different stakeholders, as this is handled by the defined roles, permissions and dynamic population functions of the portal.

Well-visualized data deliver complex messages to users in a quick and stimulating way. When well visualized data are delivered via an interactive portal, they are often better received than traditional research reports for several reasons:

  • Speed. Portal visuals are specifically designed to make a point quickly without requiring lots of reading or sorting through flat tables of numbers.
  • Relevancy. Role-based filtering within the portal ensures the data each user sees are highly relevant.
  • Engagement. Portals can lead to greater insight and understanding because users have the ability to interactively explore the data and drill down in the path that’s most natural to them.
  • Retention. Users remember the data because they can share existing or new insight that they personally develop within portal applications.
  • Accessibility. Users can access insight and data where and when they want because portals are accessible via computer, tablet and smartphone.

ABOUT THE AUTHOR
Dawn Palace is a Vice President in the Communications Division at Market Strategies International. She draws on more than 20 years of experience in market research and integrated marketing to help clients address their needs for business intelligence and transform insights into improvement strategies and marketing campaigns with measurable ROI. 
Dawn has helped clients create and launch brands, segment markets and deploy CRM programs, develop and launch new products, measure and optimize the customer experience, and improve employee engagement. Dawn received her doctorate and masters’ degrees from Wayne State University and her bachelor’s degree from the University of Michigan. Her passions outside of work include food, wine, volunteer work, and spectating at her children’s sporting events.
EDITOR’S NOTE:

Adapted and republished from the original here by permission of the author.
Market Strategies’ portal team includes specialists in data visualization and information design who deliver an engaging, company-branded interface to meet the needs of any research program.  Read how they partnered with AAA to improve its customer experience program, which included delivery of a customized research portal
We invite you to join Mark Willard and Mary Lee of AAA for ‘Revolutionizing CX: How AAA Turned Satisfied Customers into Loyal Advocates‘ at TMRE 2014 in Boca Raton (2:30 p.m. on Tuesday, October 21 in Room ‘Estate 1′). 
We’ll share how a new measurement program and a built-in, closed-loop system revolutionized AAA’s member experience program and empowered employees across the organization to make immediate and lasting improvements in customer experience. 

Infographics: From fad to fail to forward thinking

Everyone loves a pretty picture. They instantly grab our
attention and force us to take a closer, more in-depth look. Indeed, I used my
incredible graphic design skills (PowerPoint!) to create a visualization just
for this blog and I’m sure you’ve already taken a peek at it.
Like the rest of the world, market researchers are keen to
take advantage of the power of data visualization. Traditionally, our
visualization tools have included bar charts, pie
charts, line charts, and a few other (not-so) fancy tricks that we scatter throughout
our reports with the sole intention of breaking up massive collections of text and tables and hopefully making everything a little more understandable.
Recent years have opened our eyes to a new world of infographics but a quick internet search for ‘Infographic
Fail
‘ reinforces the point of my infographic. We’ve yet to crack that
nut. Our attempts at data visualization in the form of infographics continue to fail in many regards from pointless
decoration, silly fonts, and ridiculous font sizes, to insufficient detail and no
documentation. They continue to stress design over content.
I love a good visualization as much as the next person and would love
to see market researchers spread the joy of numbers and analysis through them.
But as a group, we are severely lacking in those skills. And don’t argue with
me about that. You just need to look at my infographic. It’s a complete fail. Yet it
represents the utmost level of my artistic talent and creativity. 
Researchers have
been trained to analyze, synthesize, and storyize data. Not color it, dress it
up, and make it museum ready. Our industry desperately needs artists,
graphic designers, artists, and animators who LOVE and understand numbers. We have these wonderful people in our marketing department so why aren’t they regular contributors to our research departments?

So I challenge you. As you look forward to your next 5000 page report, consider how much more powerful it would be if you pulled in a teammate from the marketing department. 

Needless to say, I’ll see you at Alisa Olander’s Data
Visualization presentation (10am, Monday May 19, #FOCI14). I may never acquire
the essential artistic skills but at least I’d like to know how those with the skills do
the work.
Annie Pettit, PhD is the Chief Research Officer at Peanut Labs, a company specializing in self-serve panel sample. Annie is a methodologist focused on data quality, listening research, and survey methods. She won Best Methodological Paper at Esomar 2013, and the 2011 AMA David K. Hardin Award. Annie tweets at @LoveStats and can be reached at annie@peanutlabs.com.

Call for Presenters: The North American Consumer Insights Event

The Institute for International Research (IIR) is currently
seeking presenters for:

The North American Consumer Insights Event
September 29 – October 1, 2014 | Toronto, Ontario

Submissions
due by Friday, March 14, 2014
About The North
American Consumer Insights Event
The relentless parade of new technologies is forcing disrupted consumer
behavior across platforms and channels. Understanding consumers in today’s
increasingly interconnected world presents an opportunity for you to know
consumers on a deeper level to make more strategic decisions.

Presenter Qualifications
We are seeking client-side executives to join the speaker faculty. Speakers can
come from any department within the organization. Content must be original and
not have already been presented at any other industry conference.

The Audience 

Major industries including: CPG, Retail, Media &
Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods,
Pharmaceutical & Healthcare, Energy & Utilities, Telecommunications,
Technology, Automotive and more.

Speakers and attendees are VPs, Directors and Managers in the fields of
consumer insights, market research, marketing, intelligence, brand insights,
big data & analytics, customer experience, innovation among other related
areas.

NOTE: ONLY client-side submissions will
be reviewed. If your company is categorized as a vendor, solutions provider or
consultancy, please see below on how you can get involved in this conference.

Suggested Topic Areas

  • Consumer Insights
  • Shopper Insights
  • Biometrics & Neuroscience
  • Digital, Social & Mobile
  • Big Data & Small Data
  • Marketing & Brand Insights
  • Insight Driven Innovation
  • Data Analytics
  • Tools, Techniques & Methodologies
  • Global Insights
  • ROI & Measurement
  • Activating Insights
  • Technology
  • Storytelling & Data Visualization
  • What’s Next & The Future 

We are also happy to consider topics not listed here that you
feel would add value and be appropriate.

Submission Guidelines
Client-side speakers that wish to be considered for The North American
Consumer Insights Event speaker faculty should send the following information
via email to Rachel McDonald, Senior Conference Producer at rmcdonald@iirusa.com no later than Friday,
March 14, 2014. Due to the high volume of responses, only those selected for
the program will be notified. 

  • Benefit-oriented title of session
  • Summary of session (no more than 100 words)
  • Full contact details for speaker, including name, title,
    company, email, phone and mailing address
  • Speaker bio

If your submission is selected, portions of your summary
will be used to promote your participation in print and online. In an effort to
ensure the utmost quality, all final presentations will be subject to review by
our content review board one month prior to the event. Note: Conference
registration fees are waived for all speakers. 

Special Notice to Vendors, Solutions
Providers or Consultancies

This call for papers is limited to client-side presenters. If you are a vendor,
consultant, solution provider or technology provider and would like to speak at
The North American Consumer Insights Event, please contact Jon Saxe at jsaxe@iirusa.com or 646.895.7467.

Thank you for your interest in The North American Consumer Insights Event.

Best,
The North American Consumer Insights Event Team

Live #TMRE13: Data Visualization: The Subtle Art of Data

Alisa Olander, Vice President, Strategic Insights & Research, Universal Music Group, started today by sharing:

‘Seeing comes before words. The child looks and recognizes before it can speak. But, there is also another sense in which seeing comes before words. — Jonah Berger

The human memory is naturally associative and remembers information associated with sensory cues better especially visual cues.

Visuals have a tremendous impact but there is a need to Explore. Explain. Expose. to gleam insights and communicate those well for decision makers.

via gia8

ABOUT THE AUTHOR

  Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

The Insights Event You Cannot Afford to Miss is Only 2 Weeks Away

The Future of Consumer Intelligence is Less Than One Month Away (and we’re right in your backyard!)

Here is what you will miss out on if you don’t register today:

An EXCLUSIVE KEYNOTE from Nate Silver, World Renowned Statistician

Networking with MORE THAN 250 RESEARCH, INSIGHTS, DATABASE & CRM Professionals

LATEST TRENDS including Big Data, Data Visualization, Prediction Science & more

50+ Research & Insights Experts sharing their BEST PRACTICES, TECHNIQUES & LESSONS LEARNED

Full day symposia on NEW & EMERGING TECHNOLOGIES and how they’ll impact your research teams

Virgin Online presents on CREATING ENDURING LOYALTY IN A CONNECTED WORLD

All new focus on RELATIONAL DATABASE STRATEGY – engage, build and deepen your customer relationships for more profitable outcomes

MARKET RESEARCH FOR FINANCIAL SERVICES is back, this time with a focus on game-changing technology

CULTURE TRACKING & HUMAN TECHNOLOGY from Coca-Cola, plus BIG DATA from Rick Smolan, creator Human Face of Big Data

Download the conference brochure for the full agenda.

Together, let’s embrace new opportunities and new ways of thinking about our industry.

We hope to see you in San Francisco.

Protecting the Science of Understanding While Translating Insight into Business Decisions

Protecting the
Science

We’re researchers, but we’re also trained scientists. Skeptical of the overnight
DIY sensations, we’re classically trained and we must ensure the integrity of
data and insights. Yet, we also need to operate at the accelerated pace of
change resulting in a balancing act of rigor and expediency.

Confident Business Decisions
TMRE
was conceived on the notion that research deserved a seat at the table. Now, we
focus on elevating the researcher to a strategic, consultative leader – at the
forefront of setting strategy, exposing new opportunities and mitigating risk.
This year, we couple best in class
business cases with professional development sessions focused on building the
skills in highest demand for researchers today like storytelling, data
visualization, business improve and sales techniques.

Only the Best

We’re thrilled to work with some of the longest standing leaders in the
industry to bring this vision to life. Like Joan Lewis, the head of consumer
and market knowledge at Procter & Gamble, who will interview Malcolm
Gladwell to help tie his provocative thinking directly to industry. We’re also
excited to bring you rising stars like Jane McGoingal, whose thinking is
destined to revolutionize but modern consumer culture as we know it.

We’re in This Together
There’s never been a more exciting time to be your partner in development and
your connection to the best in insights from around the world. TMRE is the
perfect blend of executive development and best practice sharing. It’s the
place where career researchers develop and advance into next generation
leaders. See what TMRE 2013 is all
about here.

TMRE connects the best in insights from around the world and
is the #1 research and insights conference.
  • 1200+ attendees
  • 180+ rarely seen speakers
  • 130+ content driven sessions
  • 100+ cutting edge exhibitors
  • 60%+ client side participation
  • 9 breakout tracks
  • 8 symposia
  • 4 in depth professional development workshops
  • 0 commercialism from the platform. Our content review board
    ensures it.
  • New demands. New skillsets. Converged intelligence. More
    strategic guidance. 

TMRE: Your partner through change.

Download The TMRE
2012 Executive Summary
and See for Yourself!