Tag Archives: Data integration

Being ‘Smart’ With Your Data Integration

Most of us know that the mobile phone industry is on a
pretty serious surge of personal use. In fact, think of one person you know
that does not have a mobile phone. Coming up short? This is precisely the
reason why all marketing researchers should have a strong focus on mobile.
According to the Pew Research Center, nearly
two-thirds of adults in the U.S. own a mobile phone of some kind
. The
statistics show that the majority of mobile usage goes to text messaging and
voice calls. This is understandable; but how much of mobile phone usage is
being employed for internet or email use? 89% of mobile device users are on the
internet at least once a week, and 88% are using email at the same rate. Think
about what having this information could possibly do for your research
techniques.
The Pew Research Center also found that of U.S. adults who
own a mobile phone, 7% are ‘mobile-dependent,’ meaning that they do not have
home broadband service and have limited options for going online other than
their mobile device. With the inevitable and exponential growth of technology,
making mobile phones more streamlined, these numbers are sure to rise in the
coming years. New generations are coming along that have never known a world
without incredibly intelligent mobile devices, which could mean that desktops
may one day become a thing of the past.
Smarter data
collection

Now we are able to be smarter about the data we are
collecting, and integrate insights with other survey data: survey data from
syndicated studies, social media, and behavioral data. There are a lot of great
things happening in our industry’ we can now capture a holistic view of the
consumer without asking (a lot of) questions. We need to use the effects of
mobile to our advantage, not just adapt to evolving technologies. 
Although there has been an effort to change surveys, there
are still large portion that are incompatible with mobile devices. Moreover, users
prefer apps over browsers on their mobile
. Survey taking on mobile devices
takes longer than on a PC. A 10-15 minute survey on a PC will take 37% longer
on an Android device and 43% longer on an iPhone. iPad length of interview is
similar to PC, only 6% longer.
As data becomes increasingly integrated, researchers are
given more opportunities to boost engagement and shorten surveys. The world of
‘Big Data’ has granted us access to numerous data sources that can be blended
with quantitative research. The result is obtaining more insights through fewer
questions. This makes writing surveys for mobile users much easier because we
can:
1.      
Be less redundant with our questions
2.      
Ask simpler questions
3.      
Break surveys into clear component parts

By bringing in third party data, we have the opportunity
make surveys more enjoyable and engaging. This will help us sustain our most
valuable assets, the consumers who provide their input. 
Increasingly
researchers are experimenting with leveraging third party segmentations to
provide the richness of profile that often was proprietarily developed.
Lightspeed GMI has partnered with several leading providers of marketing
segmentation data to allow clients the opportunity to both target with and
append third party segments based on lifestyle, life stage, attitudes,
behaviors and demographics.

Submission Deadline Extended: The Future of Consumer Intelligence Call for Presenters

The Institute for
International Research (IIR) is currently seeking presenters for:
The
Future of Consumer Intelligence

May 19-21, 2014 | Sheraton Universal | Universal City, CA
Due to the high volume of submissions, we suggest you
submit your proposal early and no later than Friday,
September 13th
to Romina Kunstadter,
Conference Producer at rkunstadter@iirusa.com or 646.895.7453.

Mission
A gathering of “consumer culture” collective exploring common ground
across roles and industries for translating behavioral information into
business opportunity. The convergence of technology, social science, and the
humanization of data.

The Audience

Vice Presidents, Directors and Managers in the fields of
Market Research, Consumer Insights, CRM, Innovation, Technology, Marketing,
Analytics, Business Intelligence, Competitive Intelligence, Social Media,
Mobile, Data Mining, Text Analytics, IT, Design & Engineering and
more.

2014 Keynotes

  • Jonah Berger, Author, Contagious Why Things Catch On
  • Ray Kurzweil, Author, Inventor, Futurist, Director of
    Engineering, Google
  • Jer Thorp, Co-Founder, ‘The Office for Creative Research,
    Former Data Artist in Residence at “The New York Times”
  • Simon Thompson, Business Marketing – Industry Solutions,
    ESRI

Speakers receive FREE admission to the conference as well as
any pre-conference activities, workshops or symposium, a $3,000+ value.
Content Areas Include But Aren’t Limited To:
  • The Future Researcher: What Are the Skills, Tools,
    Methodologies, Capabilities & Culture?
  • Future of the Consumer Insights Department: Becoming a
    better listener, crowdsourcing for insights, gamification – engaging your
    consumer, engaging your team to explore and collaborate
  • Turning Data into Meaningful Stories: Innovation,
    methodology and insights as far as storytelling and bringing the message back
    in a memorable and digestable way
  • Becoming Agile & Predictive in Real Time: Leveraging
    technology to make the consumer insights process more streamlined and shorten
    the overall timeline – I am interested in alternative approaches, I think
    consumer are ever evolving in how they like to be surveyed, a lot of people
    fall back on traditional methodologies, but is that always the best?

The Future Consumer: A 360 Degree View
  • The Future of How People Live: Public transit, city
    planners (future landscape), home environment, environmental factors and
    impact, healthcare, values, education, workspace, travel
  • The Future of How People Shop: Online & Off-Line: I
    have a great consumer facing seat but not enough time to think about how to
    engage with my retailers and I need help with that – what are they retailer
    trends and retailing trends
  • The Quantified Self: Wearable technology – customer
    experience is at the heart of all things – the right insight that you get
    will determine what you will be doing and the success
  • Digital Natives

The Convergence of Insights & Intelligence:
Consumer, Social & Cultural
  • Semiotics & Motivation Theory
  • Insights Deciphered through Digital: Big push around emotional
    marketing and I am wondering what comes after that – uncovering triggers and
    activating behind them – a lot would be research but more understanding how
    television and digital are taking insights and translating them
  • Converged Intelligence: When Insights & Intelligence
    Collaborate
  • Leveraging Social Media to Fill the Gaps: Social media
    insights and text analytics pros and cons – how do you create a social
    presence and excitement – social chatter for deeper insights

Big Data for Analytics: Connecting the Dots for a
Holistic View
  • Finding the Way in a Sea of Data: Data point tells you
    what not WHY – you can make inferences but it doesn’t tell you why – you can
    make leaps of faith – most data is about what happened focusing on the
    hindsight instead of understanding insight and foresight and how do we act
    upon it – awakening and invigorating consumer curiosity
  • Successful Data Integration: What big data encompasses
    when it comes to businesses – how do you implement this into your business -
    even if you figure out the direction you want to go in, implementation takes
    a long time as does building a strategy and finding out the technical
    requirements
  • Tools for Digital Marketing: Very interested in learning
    more because this is one of the new tools – The New Marketing – I think in a
    few years most of the people are going to use the Internet to do everything
  • Products that Emerge As a Result of Connecting the Big
    Data Dots
  • Analytics that Changes How Business was Done

Strategy & Action Planning: Data Driven Marketing
for Driving Consumer Strategy
  • Big Data Improving a Consumer’s Life. Insight into Big
    Data – not how can it benefit us but how it can benefit the consumer and the
    key is the quantified application – how your activity can be compared to
    other people
  • Privacy Please! Delivering solutions while protecting
    consumer privacy – knowing how to target your consumer without being
    intrusive
  • Data Forecasts Your Relationship with Competitors: How
    have you used big data to change how you have worked in comparison to your
    competitors?

  • We are also happy to consider topics not listed here that
    you feel would add value and be appropriate. 

Submission Guidelines
Please submit the following to Romina Kunstadter, Conference Producer at rkunstadter@iirusa.com no later than Friday, September 13, 2013. For proper consideration, please include the following information with your
proposal:

  • Proposed speaker name(s), job title(s), and company name(s)
  • Contact information including address, telephone and e-mail
  • Title and objective of presentation
  • Please indicate which topic you plan to address and please
    indicate what is NEW about the presentation
  • Summary of the talk
  • What the audience will gain from your presentation (please
    list 3-5 key “take-aways”)
  •  

If your submission is selected, portions of your bio and
summary will be used to promote your participation. In an effort to ensure the
utmost quality, all final presentations will be subject to review by our
content review board one month prior to the event.

Sponsorship & Exhibition Opportunities

If you are interested in sponsorship or exhibit opportunities please contact
Jon Saxe, Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Kacey Anderson, Marketing Manager at kanderson@iirusa.com

Due to the high volume of response, we are unable to respond to each
submission. All those selected to participate as speakers will be notified
shortly after the deadline.

Thank you for your interest in The Future of Consumer Intelligence. We look
forward to receiving your proposal!

Best,
The FOCI Team
@TMRE

Official Call for Presenters Now Open: The Future of Consumer Intelligence

The Institute for International Research
(IIR) presents
The Future
of Consumer Intelligence

May 19-21st, 2014 | California

Due to the high volume of submissions, we suggest you submit your proposal
early and no later than Friday August 30th to Romina Kunstadter, Conference
Producer at Rkunstadter@iirusa.com or 646.895.7453

Mission

A gathering of “consumer culture” collective exploring common ground
across roles and industries for translating behavioral information into
business opportunity.

Specific Topical Discussions Include:

  • The Convergence of Insights & Intelligence: Consumer,
    Social, & Cultural
  • Big Data & Analytics: Connecting the Dots for a Holistic
    View  
  • Strategy & Action Planning:  Data Driven Marketing
    for Driving Consumer Strategy 

****Please see below for what topics our audience said are top of mind for
them***
Two NEW Symposia’s
  1. The Future Researcher: What are the skills, tools,
    methodologies, capabilities & culture – turning data into meaningful
    stories, digital disruption, the entrepreneurial spirit, becoming agile &
    predictive, engaging your consumer.
  2. The Future Consumer: A 360 degree view: What is the future
    of how people live, how they shop, how they can be engaged.. understanding
    behavior, the quantified self, and generation next.

The Audience
VPs, Directors, & Managers in the fields of Market Research, CRM,
Innovation, Technology, Marketing, Analytics, Consumer Insights, Business
Intelligence, Competitive Intelligence, Social Media, Mobile, Data Mining, Text
Analytics, IT, Design & Engineering. Speakers receive FREE admission to the
conference as well as any pre-conference activity such as workshops or
symposium.

Sponsorship & Exhibition
Opportunities

If you are interested in sponsorship or exhibit opportunities please contact
Jon Saxe, Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Interested in Becoming a Media Partner
or Featured Event Blogger?

Contact Kacey Anderson, Marketing Manager, at kanderson@iirusa.com.


Call for Presenters:

  • For consideration, please email Rkunstadter@iirusa.com with the following
    information by Friday, August, 30th, 2013.
  • Proposed speaker name(s), job title(s), and company name(s)
  • Contact information including complete address, telephone,
    fax number and e-mail
  • Talk title
  • The main theme you plan to address
  • Summary of the presentation (3-5 sentences)
  • Please indicate what is NEW about the presentation
  • What the audience will gain from your presentation (please
    list 3-5 key “take-aways”) 
  • Of the Audience above who would this most appeal to?
  • Previous conference experience
  • Short bio
  • Due to the high volume of responses, we are unable to
    respond to each submission. All those selected to participate as speakers will
    be notified shortly after the deadline. 

Thank you for your interest in The Future of
Consumer Intelligence
. We look forward to receiving your proposal! Here are some of the topics
attendees said are top of mind for them:

The Future Researcher:
What are the Skills, Tools, Methodologies,
Capabilities, & Culture
Topic: Future of Consumer Insights Department
Becoming a better listener/ Crowd sourcing for insights/ Gamification -
engaging your consumer/ Engaging your team to explore & collaborate

Topic: Turning Data into Meaningful Stories
Innovation, methodology and insights as far as storytelling and bringing the
message back in a memorable & digestible way

Topic: Becoming Agile & Predictive in Real Time

Leveraging technology to make consumer insights process more
streamlined and shorten the overall timeline- I am interested in alternative
approaches- I think consumers are ever evolving in how they like to be
surveyed- a lot of people fall back on traditional methodologies but is that
always the best?

The Future Consumer: A 360 Degree View
Topic: The Future of How People Live
Public Transit, City Planners (Future Landscape), Home Environment,
Environmental Factors and Impact, Health Care, Values, Education, Workspace,
Travel)

Topic: The Future of How People Shop: On-line & Off-line
I have a great consumer facing seat but not enough time to think about how to
engage with my retailers and I need help with that- what are retailer trends
and retailing trends

Topic: The Quantified Self
Wearable technology- customer experiences is at the heart of all things- the
right insight that you get will help determine what you will be doing and the
success

Topic: Digital Natives

The Convergence of
Insights & Intelligence: Consumer, Social, & Cultural

Topic: Semiotics & Motivation Theory

Topic: Insights Deciphered through Digital
Big push around emotional marketing and I am wondering what comes after that-
uncovering-triggers and activating behind them-a lot would be research but more
would be understanding how television and digital are taking insights and
translating them

Topic: Converged Intelligence: When Insights & Intelligence Collaborate
Topic: Leveraging Social Media to Fill the Gaps
Social media insights & text analytics pro’s & cons- how do you create
a social presence & excitement – social chatter  for deeper insights

Big Data & Analytics: Connecting the
Dots for a Holistic View
Topic: Finding the Why in a Sea of Data
Data point tells you what not WHY- you can make inferences but it doesn’t tell
you why- you can make leaps of faith- most data is about what happened focusing
on the hindsight instead of understanding insight and foresight and how do we
act upon it- awakening and invigorating consumer curiosity

Topic: Successful Data Integration:
What Big Data encompasses when it comes to businesses- how do you implement
this into your business- even if you figure out the direction you want to go
in, implementation takes a long time as does building a strategy and figuring
out the technical requirements

Topic: Tools for Digital Marketing: Digital Marketing
Very interesting in learning more because this is one of the new tools tThe new
marketing- I think in a few years most of the people are going to use Internet
to do everything

Topic: Product’s that Emerge As a Result of Connecting the Big Data Dots

Topic: Analytics that Changes How Business was Done

Strategy & Action Planning:
  Data Driven Marketing for Driving Consumer Strategy
Topic: Big Data Improving a Consumers LifeInsight into big data- not how can it
benefit us but how it can benefit the consumer and the key is the quantified
application — how your activity can be compared to other people

Topic: Privacy Please!(Delivering solutions while protecting consumer privacy-
knowing how to target your consumer without being intrusive)

Topic: Data Forecasts your Relationship with Competitors How have you used big
data to change how you have worked in comparison to your competitors?

Best,
The FOCI Team
@TMRE

Integrating Data to Develop Learning Plans

Big data is sometimes referred to as the black box of data collection and data analysis.  But perhaps the black box is really the learning plan that businesses must create from the data they have collected and analyzed.

Identifying consumer insights from data is a sufficiently difficult challenge to thoroughly engage market researchers.  Assisting clients to develop a learning plan – that connects consumer insights with the underlying market research questions that a business is asking, or should be asking – takes data interpretation to an even higher level.

Businesses face a universe of data sources that seems to be continually expanding and dividing in a decidedly organic fashion.  Being on the receiving end of a data fire hose can obscure the key questions that may have been the catalyst for specific data collection activities.  Data analytic tools are crucial to the process of identifying actionable insights, but those data analysis processes and techniques must be a good fit for the research questions that businesses are asking. 

The Future of Consumer Intelligence conference features sessions in which data analytical strategies that produce accurate and usable data are presented and discussed.  Data analytic solutions are not one-size-fits-all tools.  The many sources of data coupled with primary business questions and goals are fundamental to making sound choices about data analytical tool use.

Data integration is a big picture approach, not necessarily just a big data approach. Pre-existing enterprise data is an important component of data integration.  Understanding the potential breadth of big databases, with a bold look at the strengthening and the limiting variables, requires an orientation toward synthesis.

Exploration of data integration offers opportunity to harness and manage
multiple data sources and technologies.  A number of these data
integration approaches will be discussed at the conference, The Future of Consumer Intelligence.  The black box is being opened to the light.  Go see for yourself.

Gigi DeVault
Market Research Guide
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