Tag Archives: Daniel Ross

How to Move the Needle on Advertising Effectiveness

Measuring advertising exposure continues to be a key pain
point in the advertising world, but new measurement platforms have enabled
firms to become much more sophisticated and analytical in scope.
One example is media analytics and marketing accountability
innovator, InsightExpress, who is at the forefront of embracing new
methodologies for measuring advertising effectiveness. With vast industry
expertise, inventive methodologies and an exclusive brand marketing analytics
platform, InsightExpress helps agencies, publishers and advertisers to measure
and optimize their marketing initiatives across digital and non-digital media.
In their upcoming webinar ‘How to Gain Real-Time
Insights and Produce Actionable Data: InsightExpress Moves Needle on
Advertising Effectiveness’
on Wednesday, October 2, 2013, 2-3:00 PM (ET)
Marc Ryan, Co-Chief Executive Officer explores how he and his team streamlined
their measurement and analytics by integrating revolutionary methods for data
collection like real-time access to qualified audiences. Joining him is the SVP
of Products & Technology at uSamp, Daniel Ross, explaining how self-serve
sampling API’s can drive the process of advertising effectiveness with
automation access to audiences. Together, they have collaborated to capture the
previously immeasurable.
About uSamp:
the fastest growing company in the Market Research Industry, is a premier
provider of technology and survey respondents used to obtain consumer and
business insights. uSamp’s leading-mobile technology and SaaS platform
transform the way companies gain intelligence to make better, faster decisions
about their products and services by tapping into uSamp’s 12 million member
global panel of survey respondents.
Through uSamp’s proprietary technologies for self-serve
sampling and survey authoring, companies have on-demand access to millions of
profiled survey respondents. uSamp is based in Los Angeles, with five offices
throughout the United States, Europe and Asia. The company has more than 200
team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive
ranking of the nation’s fastest-growing private companies and is recognized on
the 2011 and 2012 Forbes’ America’s Most Promising Companies list.
Reserve your webinar
seat now: https://cc.readytalk.com/r/v8o7rwaiax7w&eom
Please mention priority code: 00R25D3KA