Tag Archives: Dan Ariely

Target, Hershey, Clorox and More Prepare You for the Future of MRX at TMRE 2015

The highly anticipated Market
Research Event 2015
is almost here! For the past 13 years, The Market
Research Event has been the insights industry’s annual meeting place, known for
its ability to connect you with the very best in insights from around the
world. 
With unprecedented access to 150+ research and insights
speakers, 125 content-driven sessions, and 100+ cutting edge solutions
providers, TMRE once again lives up to its reputation for being the
“world’s #1 insights event.” We are so excited for you to see all the
creative new ways TMRE 2015 addresses your newest challenges- helping you
translate insights into bottom line impact.
Jam-packed with sessions presented by global market research
leaders, TMRE’s Trends, Foresight & Growth Track on Monday, November 2nd
gives you the tools, techniques, and methodologies you need to be future-ready.
Here’s a full list of
the Trends, Foresight & Growth track sessions:
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Strategy for the Next Generation for
Multi-Cultural Milennial-Identity
Mildred Carrasquillo, formerly
TELEMUNDO TELEVISION NETWORK
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Insights from the Future: How to Leverage
Strategic Foresight
Lina Yang, THE HERSHEY COMPANY
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How to Communicate Superior Value through your
Product Claims
Jee Ahn, THE CLOROX COMPANY and Paul Jannsen, SKIM
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Who is the RealLGBT Consumer?
Michael Abata, TARGET and Mehreen Hussain, TARGET
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The Art of Trends
Claudia Lieshout, PHILIPS
And the featured
speakers you don’t want to miss:
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Cultivating Ad Receptivity: Strategies for
Countering Ad Avoidance
Duane Varan, Chief Research Officer, ESPN LAB
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Contagious: How to Make Products, Ideas and
Behaviors Catch On
Jonah Berger, Professor Marketing, THE WHARTON SCHOOL OF THE
UNIVERSITY OF PENNSYLVANIA,Author, Contagious: Why Things Catch On
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Risk Taking and Decision Making in Poker,
Business and Life
Casper Berry, Risk Taking and Decision Making Expert and Professional
Poker Player    
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Shaping the Future: A Moment of Truth for the
Insights/MR Industry
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of
Insights, BEST BUY
BV Pradeep, Global Vice President, Consumer and Market Insights-Market
Clusters UNILEVER (SINGAPORE)
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How Big Data is Changing the Way we Work, Live
and Dream
Hilary Mason, CEO and Founder, Fast Forward Labs, Former Chief
Scientist, BITLY
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Generating Insights in a Hyper-Connected and
Data-Driven World
Kumar Mehta, Ph,D., CEO BLUEOCEAN MARKET INTELLIGENCE
Reed Cundiff General Manager MICROSOFT CORPORATION
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We Are Predictably Irrational
Dan Ariely, Best selling Author, Predictably irrational and The Upside of
Irrationality, Behavioural Economist
James B. Duke Professor of Behavioral Economics DUKE
UNIVERSITY, founding member of the CENTER FOR ADVANCED HINDSIGHT
Download the brochure
for the full program: http://bit.ly/1Pj7eKE
Also, this year, TMRE has reached 70% client side
participants- the highest client-side participation of any large-scale
market/research insights event. So what does that mean for you? It makes
the networking, story sharing and connections THAT much more valuable both
onsite and after the event. Making connections matters.
Drive your future and
shape the industry’s future at TMRE. Use code TMRE15BL for $100 off the current
rate. Register today: http://bit.ly/1Pj7eKE
We hope to see you in Orlando!
Don’t miss ORC International’s FREE upcoming webinar ‘Virtual
Reality: The Key to Understanding Shopper Decisions’ taking place Wednesday,
October 28th at 11:00 AM EST. Join InContext Solutions’ Rich Scamehorn and Liz
Cox to learn the latest trends and applications of virtual reality research,
and how virtual technology is allowing retailers and manufactures to optimize
assortment and eliminate traditional decision tree barriers. Register here: http://bit.ly/1LvvQgP

Cheers,
The TMRE 2015 Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we’re just going through the
motions. But in times of great change- times like the insights industry is
experiencing right now- going through the motions isn’t enough. You need to
challenge the norm, embrace change, and see new opportunity.
Here’s who will rekindle your insights fire at The Market
Research Event this Fall
TMRE 2015
November 2-4,
2015
Rosen Shingle
Creek
Orlando,
Florida
Visit our
website: http://bit.ly/1MtInRJ
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Seth Godin, Best-Selling Author & Marketing
Guru
Why Seth? As an industry, we need to push
the envelope to make research a difference maker. Seth helps us ‘poke the box’
and think like true market disruptors.
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Dan Ariely, Best-Selling Author, Predictably
Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and
choices that directly impact our research decisions.
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Hilary Mason, CEO & Founder, Fast Forward
Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist,
Bit.ly
Why Hilary? Hilary explains practical tools
and techniques you can consider when thinking about how to use your own data.
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Jonah Berger, Professor of Marketing, The
Wharton School, University of Pennsylvania, Author, Contagious: Why Things
Catch On
Why Jonah? Whether you’re gathering
insights for a mature product or introducing the next big thing, you’ll gain
valuable insights to drive your business forward.
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Maxwell Luthy, Co-Author, Trend-Driven
Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry
to consider the implications of each trend and seize the opportunities they
represent for their business (because just tracking trend without acting on
them is useless)
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Kumar Mehta, Ph.D., CEO, Blueocean Market
Intelligence
Reed Cundiff, General Manager, Microsoft
Corporation
Why Kumar and Reed? They put forth a call
to action to the research industry to step up and become leaders in the new age
of data-driven decision making.
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Jane Gould, Senior Vice President, Consumer
Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best
Buy
BV Pradeep, Global Vice President, Consumer and Market Insights – Market
Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to
submit your questions or big ideas you’d like to see the panel address.
Download the brochure for keynote session descriptions and
the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ
Mention code TMRE15LI
for $100 off the current rate. Register today: http://bit.ly/1MtInRJ
Join us and connect with the best in insights from around
the world.
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

The Speakers of the Market Research Event

Over the past month, we’ve been introducing you to the speakers of The Market Research Event. With the event next month in California, we’d like to give you a rundown of some of the keynote speakers and podcasts we’ve been working on for you:

Billy Beane
Kathleen Vohs
Read an excerpt from her book: Part 1 and Part 2
Colleen Fahey Rush
Dan Ariely
Lindsay Zaltman
Heather Kluter
Kelley Styring
Marcus Buckingham
Simon Uwins

A guest post by speaker Greg Heist
A podcast with speaker Tom Brailsford of Hallmark
A podcast with speakers Greg Heist of Gongos Research and Bill Eisele of Hallmark
A podcast with keynote speaker Dr. Kathleen Vohs
A podcast with conference producer Krista Vazquez.

For more information on The Market Research Event, check out the http://www.themarketresearchevent.com.

Speaker Profile: Dan Ariely

With the The Market Research Event quickly approaching, we would like to begin to introduce you to the keynote speakers we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Dan Ariely. Ariely is the author of New York Times best seller Predictably Irrational and a professor of behavioral economics at MIT. He’s also the director of the e-Rationality Group at the MIT Medial Lab. Ariely has a MA and PHD in cognitive psychology from the University of North Carolina at Chapel Hill. He has a PHD in business from Duke University. Dan has spent his career focusing on discovering and measuring how people make decisions, specifically irrationality, rationality decision-making, behavioral economics, and consumer welfare. He also maintains the website Predictably/Irrational. Check out his blog there. Listen to the podcast he recorded at the London School of Economics and Management called Behavioural Economics: Common Mistakes in Daily Decisions here. Read the transcript of the interview he did with ABC Radio National here. Listen to his interview on the Brad Books Show here. Read the article at CIO Magazine about CIOs and their rationality for making bad decisions. We invite you to come see Dan Ariely at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Hidden Forces that Shape our Decisions.