Tag Archives: dallas market research

Live from #TMRE13 Safely Connected…How AT&T Is Using Consumer Insights to Help Seniors Age in Place

I was excited to hear about some amazing new technology from AT&T that is currently in the early testing phases. Stefanie Elder delivered a presentation about How AT&T Is Using Consumer Insights to Help Seniors Age in Place
There are over 40 million seniors in the United States. Most of them face the reality of having to move into an assisted living facility at some point in time – only a few are able to stay in their homes with full time care. AT&T found that the vast majority of seniors would much rather stay in their own home yet lack the care or help they might need.
This is where AT&T is stepping in with Digital Life – a security and home automation system that includes video monitoring and sensors that will make it possible for seniors to safely stay put in their homes. Some of the most innovative features will utilize sensors – one of which will keep track of when the person gets out of bed and alerts someone (via mobile technology) if they don’t. Monitoring for the system will be available 24/7 via web or app access.
They are currently testing this technology, which is available to AT&T employees and their families. They are collecting feedback from seniors and their caregivers who are in many different situations – giving them a broad range of ideas and possibilities. With this new technology, the future is looking pretty bright!

Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Live from #TMRE13 Where Have All The Good Ideas Gone?

Steve Landis and Andy Smith spoke about opportunities to help grow your business in Where Have All The Good Ideas Gone?. In this rapidly changing world of consumers, there are more products and options available than ever before. So, how does a company make it in this cut-throat market?
Change your ways. The changing marketplace is forcing companies to change their way of measuring success. It’s not longer acceptable for survival to be the main goal. Your main focus MUST be growth – growth = success. 
Traditional measures don’t link to growth. Old ideas that may have worked before, are no longer relevant in this day and age. What makes a good idea? Those that will grow your business, not those that will just boost sales. Ones that may seem crazy at first, but will benefit your company in the long run. 


Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Live from #TMRE13 Keynote: The Pragmatic Brain

Stereotyping is a natural human tendency. Brands are stereotypes. When you think of Disney, what comes to mind? Nike? BMW?

Brand stereotypes create reality. For example, Coors – cold activated cans, Rocky Mountains in the background, frosted bottles. You’ve seen all the commercials. They create the idea in your mind that Coors’ beer is actually colder and more refreshing than other brands. They are tapping into your unconscious and making you believe it.

Stereotypes resist change, but CAN change. In research studies, most people won’t change their minds, even after contact itself. Those ideas are so deeply embedded in their minds, that actual proof which negates it, doesn’t affect them. However, a few of those who came in contact, actually did change. In order to change your brand’s stereotype, you must first make small, significant changes to tap into your consumer’s unconscious.
The interactions must feel cooperative. If consumers feel you have the same ideals/goals they do, you will see positive change. For example – Guiness. Not a beer you normally associate with sports. If you saw a commercial of a bunch of guys sitting around watching sports, eating chips and drinking Guiness, nobody would believe it. In this commercial, they associate themselves with loyalty, friendship and having the same values you do, which sets the context for their desired change.

You must drive change with the right type of contact – it must feel authentic. Stereotypes are part of who we are. Find out how people see themselves and how they see your brand. You will then be able to align the two and position your brand the way YOU want people to see it. 
Bottom line for market research professionals. Think of your brand as a stereotype and strive to understand the full stereotype. Then you will be able to affect change.

Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Live from #TMRE13 5 Game Changing Trends That Will Drive Growth Today & In the Future

My first session today was about the 5 Game Changing Trends That Will Drive Growth Today & In the Future by Charles Vila from Campbell Soup Company. He highlighted 5 consumer trends that we are already playing out globally and will continue to drive growth far into the future. Here they are:
My ROI
We are living in a fast paced, digital age where consumers are taking charge of their finances, their health, their time, and their happiness. Our return on investment is probably the #1 trend to take advantage of. We are always looking for the “best bang for our buck”. Not necessarily targeting the cheapest product, but for the most value for what we are willing to spend. And the value of service is making a comeback.
iHealth 3.0
People are finally beginning to take control of their health and change their habits. Roughly 50% of Americans are overweight, which is causing rises in insurance premiums and a need for healthier options. The realization now is that it’s much easier to prevent health problems, rather than fix them, but how?
Energy Management
We are constantly on the go – working, exercising, juggling different tasks, taking care of the kids. Everyone is exhausted, nobody gets enough sleep and energy has become the most valued commodity in consumers’ lives. There is more and more need for innovations to speed up processes and save time – to make people’s lives easier.

Desire To Feel Alive
There is a yearning inside all of us to rebound emotionally and physically from pressures and problems in our lives. We all need to find ways to release tension and have some fun during the day. The desire for new experiences, outlets for creativity and spontaneity are an ever-growing need.
Digital is Re-Setting Expectations
Humans naturally want to be part of a community, create deep relationships with people and find ways to express themselves. Enter Social Media – facilitating connections and socialization. MySpace is now a thing of the past, Facebook and Twitter have become the hot spots – what’s next?
There are plenty of opportunities for growth within these 5 categories. The question is, what will we do about it?

Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.