Tag Archives: Customer Trends

Welcome to 2012: The Year (or Decade?) Of The Customer

I came across this discussion on Focus this morning and thought it would be the perfect way to start off 2012 here on the Customer’s 1st blog. 

As we saw throughout 2011, customers are increasingly empowered to share their experiences (be it via Twitter, Mobile Apps, or elsewhere online) leading to the need for a holistic digital customer experience strategy. As we conducted our TCEL podcast series this past summer, this need was repeatedly confirmed by our industry experts.

Going back to the original Focus discussion, the first poster posits “customers are finally feeling their own power. Bank of America and Netflix are two great examples of when customers said “No!”” And it’s certainly true that the digital world provides myriad opportunities to do so. This calls to mind my other main takeaway from our Storyteller Spotlight Series and all of our exploration in 2011: that the need to make a more personal, human connection with customers in this highly digitized world (perhaps by “walk[ing] a mile in your customer’s shoes.”) is more important that ever.

So, will 2012 be the year of the customer? Is this “The Decade of The Customer”? What do you think?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

NACCM 2009: I Want To Tweet You Up

Here’s another post from the Customers 1st blog which highlights a session called “I Want To Tweet You Up” from Michael Tchong at the NACCM Conference that just took place. Enjoy!

I Want To Tweet You Up: What Emerging Customer Trends Mean for Your Business
Michael Tchong, Trend Analyst & Founder, Ubercool

We should begin by discriminating trends from fads. Trends are consumer value changes. The best way to predict consumer behavior

Ubertrend ‘ major movement, pattern or wave, emerging in the consumer lifestyle

Digital lifestyle ‘ marriage between man and machine
The Compression ‘ the acceleration of life
Unwired ‘ The unhooked generation

Captin Sully’s situation reporting coverage was changed by Twitter. The first image was from Janis Krums from Sarasota, Florida from an iPhone. Comedians are the ones who best observe trends. The youths are on the front of this trend. The majority of Twitter users are abroad. Twendz lets you see Twitter trends as they are cascading down. Michael Tchong said Twitter will make or break swine flu.

Multitasking too much makes it harder for humans to remember things. The Wii now responds people to rehabilitate faster. Have you gone to ‘Wii’hab yet?

Tchong looks to microwaves for introducing Americans to instant gratification. Our state of mind has become a state of time. Culture has created a fast society, because we have a fear of being left behind.

Everyone is looking for innovation. In 1999, 95% of people stated that they wanted to be a leader. This is up from 37% in 1991.

We’re all facing the GPS Generation. We can get anywhere like a native, and leaving maps behind. Same can be said for speed dial and remembering phone numbers. Sit or Squat to find the restroom.

Time Compression. Food, photos, instant energy, etc. We are all trigger happy. Epic fail ‘ Frequently used term in the video game community that means you really messed up and/or something/someone is an utter failure. This is video game culture seeping into life.

Digital lifestyle: We’ve gotten an unknown president into office. Twilight and New Moon made a mom from Phoenix a multimillionaire.

Download free Uberternds map at ubercool.com.

NACCM 2009: I Want To Tweet You Up

I Want To Tweet You Up: What Emerging Customer Trends Mean for Your Business
Michael Tchong, Trend Analyst & Founder, Ubercool

We should begin by discriminating trends from fads. Trends are consumer value changes. The best way to predict consumer behavior

Ubertrend ‘ major movement, pattern or wave, emerging in the consumer lifestyle

Digital lifestyle ‘ marriage between man and machine
The Compression ‘ the acceleration of life
Unwired ‘ The unhooked generation

Captin Sully’s situation reporting coverage was changed by Twitter. The first image was from Janis Krums from Sarasota, Florida from an iPhone. Comedians are the ones who best observe trends. The youths are on the front of this trend. The majority of Twitter users are abroad. Twendz lets you see Twitter trends as they are cascading down. Michael Tchong said Twitter will make or break swine flu.

Multitasking too much makes it harder for humans to remember things. The Wii now responds people to rehabilitate faster. Have you gone to ‘Wii’hab yet?

Tchong looks to microwaves for introducing Americans to instant gratification. Our state of mind has become a state of time. Culture has created a fast society, because we have a fear of being left behind.

Everyone is looking for innovation. In 1999, 95% of people stated that they wanted to be a leader. This is up from 37% in 1991.

We’re all facing the GPS Generation. We can get anywhere like a native, and leaving maps behind. Same can be said for speed dial and remembering phone numbers. Sit or Squat to find the restroom.

Time Compression. Food, photos, instant energy, etc. We are all trigger happy. Epic fail ‘ Frequently used term in the video game community that means you really messed up and/or something/someone is an utter failure. This is video game culture seeping into life.

Digital lifestyle: We’ve gotten an unknown president into office. Twilight and New Moon made a mom from Phoenix a multimillionaire.

Download free Uberternds map at ubercool.com.

Customers 1st Speaker Profile: Michael Tchong, Ubercool

Michael Tchong will be presenting the keynote speech “I Want to Tweet You Up: What Emerging Customer Trends Mean for Your Business,” Wednesday, November 4 at the NACCM: Customers 1st conference in Phoenix, Arizona. Find out more about the conference here and download the conference brochure here.

Michael Tchong has spent more than 20 years living at the bleeding edge of consumer technology trends. His uncanny knack for being ahead of the curve has earned him a reputation as one of the savviest thinkers of the information age.

A serial entrepreneur, Michael developed a host of successful media and technology companies to help consumers and businesses harness the potential of new technologies. His successes include founding MacWEEK, Atelier Systems (personal communications), CyberAtlas (Internet market research), ICONOCAST (online marketing) and Ubercool, a media and entertainment company targeting trendwatchers and trendsetters.

Michael surfs the scene with relentless energy, translating trends to help businesses identify emerging opportunities. He maintains eight blogs, including China Trends and My Lappy, and is currently working on his sixth start-up, which will reinvent the marketing and media worlds. Michael’s a global citizen who sees the big picture from his perch in San Francisco’s Potrero Hill district.

A sought-after speaker, Michael has been quoted by, or appeared on, such leading media as Access Hollywood, BBC News, Bloomberg TV, Business Week, CNET, Fast Company, Fox News, UK’s Independent, PBS, The New York Times, Variety, USA Today, The Wall Street Journal and Wired.

Biography coutersey of iMedia Connection.

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