Tag Archives: Culture and market research

What to look for in international market research

Cindy King recently look at a few of the things to look for when conducting your market research with hopes to expand into an international market. The market research is key to the planning phase, and your success in the foreign state afterwords will be a direct reflection of it.

A few things to know when going into a market to research are:
-What you hope to accomplish
-Cultural differences between the origin country and foreign country
-How the foreign market will use the product

Read the full article here. What are other things a company should look for when doing market research when hoping to enter a foreign market?