Tag Archives: Crown Media

The Media Insights & Engagement Conference 2015 Executive Summary is Here

This year, The Media Insights & Engagement Conference brought together leaders from the best of the media industry including: ESPN, NBCUniversal, Disney, ABC, Viacom, CBS, Scripps Networks, Turner Broadcasting, Revolt TV, Comcast, Netflix, AMC, Discovery Communications and more. They collectively explored the changing media experience to create better engagement strategies informed by actual viewing behaviors. This event proved to truly be the place to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships.
The feedback from this year’s event was overwhelmingly positive. Check out what people had to say about it:
‘An awesome conference that provides a once-a-year enclave for researchers looking to share ideas, keep current with trends and learn more than they expected.’ -Theresa Pepe, VP, Ad Sales Research, Nickelodeon Group, Viacom Media Networks
‘The Media Insights & Engagement Conference is one of the most efficient ways to keep on top of (or even ahead of) the rapid and unprecedented changes in the media environment.’ -Jess D. Aguirre, SVP Research & Media Planning, Crown Media Family Networks
‘The Media Insights & Engagement Conference has become the ‘must attend’ event to hear candid and uncensored insights from the top echelon of today’s TV research thought leaders.’ -Robert Miner, President, Miner & Co. Studio
‘The Media Insights & Engagement Conference hit the rare trifecta of an event, topical program agenda, insightful speakers and an engaged audience.’ -Tom Ziangas, SVP, Research & Insights, AMC Networks
From iconic speakers, to brilliant presentations, to collaborative workshops, and unforgettable experiences, download the executive summary of highlights and takeaways from The Media Insights & Engagement Conference 2015: http://bit.ly/1zsXXUg
Overall, this year’s conference was a success. Technology is constantly changing, and The Media Insights & Engagement Conference helped the attending researchers to stay ahead of the curve to be successful in reaching their audiences.
Jim Bono, VP Research, Crown Media Family Networks, wrote: 
‘Our morning keynote speakers were all entertaining, engaging, and a great way to start off each day. Dr. Jeffery Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and in their own humorous way had us laugh, as well as think, as they each shared great insights about media, brands and viewers. Our co-chairs, Tom Ziangas and Jess Aguirre, along with our event producer Rachel McDonald put together a fantastic program, and I am looking forward to next year’s conference in Fort Lauderdale.’
Download the executive summary here: http://bit.ly/1zsXXUg

For more on The Media Insights & Engagement Conference and the latest in media insights, visit our social media channels at any time on LinkedIn, Facebook, Twitter, YouTubeand Blog for more.

Summary of The Media Insights & Engagement Conference Day 3

The final day of The Media Insights &Engagement Conference started off with co-chair Tom Ziangas giving us a recap of Day two.
Once again, we had a top-notched entertaining and informative keynote speaker, B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International, who discussed Turning Talent into New Rockstars. Bonin talked about the challenges of media and commerce in our ever changing world (radio to TV to digital to what’s next). His comical approach to our business covered topics like multi-tasking vs smoking pot, toothbrush usage, and the addiction of social media. He also gave us an understanding of Hackonomy – the concept of breaking things to create value.
Our featured session of the morning, Post-Disruption, The New, New Media Landscape, saw Jake Katz, VP of Audience Insights & Strategy at Revolt TV explain how brand positioning should take advantage of all of the cross-platform opportunities available. He focused on the cultural shift of audiences and consumers, as well as brand behavior, and how social media amplifies traditional media. Due to all our media options, Jason tells us that the medium influences how the message is received, so don’t be everywhere, be somewhere strategically.
The last day had three groups of strategy labs. The first breakout at 11 am consisted of:
??         Developing a Global Cross Channel Measurement Plan with Vivian Takach of Netflix
??         Gen Next: Is TV the Second Screen? with Mark Loughney of Turner, Sesame Workshop’s Diane Polvere, and was moderated by Robert Miner
??         The Democracy of Downloading: What Gamers Expect from Digital Distribution with Chris Rethore and Allison Taylor from MarketCast
The next lab sessions at 11:45 am were:
??         Viral Video Hits: The Why, How and What Established Networks Can Do About It
??         Decoding the Entertainment Landscape in Latin America
??         The New Habit of Always-On Shopping: What it Means for Marketing
Comedy Central’s Shari Cleary presented an entertaining (and R rated) session about viral videos on social media and how their growth is taking the world by storm. Content experiences resemble hanging out among friends for the viewers. Self-created content also creates a platform for those lacking presence in traditional media. Fans like these videos and find them fun and easy to use.  They also like the fact that they can form conversations around them.
The conference’s final lab sessions at 12:30 pm were:
??         The Future of Online Video Measurement
??         Understanding Kids and Media Behavior in a Multi-Screen World
??         Best Practices for TV Advertising in a 2-Screen Environment
Theresa Pepe from Viacom covered all of the areas about kids’ viewing and behaviors (that Nielsen is not measuring). Kids are using more social media and digital media like Facebook, Netflix, Instagram, Pintrest, Skype, Pandora, and a wide array of apps. We also learned about how moms are using smart and mobile devices. Top activities for moms include listening to music, communicating/sharing pictures, browsing the internet, and playing games. And kids continue to follow mom’s lead, but kids are more likely to view TV on mobile.
The conference concluded with the Case Study Awards. This year’s nominees were:
??         Digital Acculturation: Helping Brands Engage New Canadians presented by Olga Churkina-Voigt (Fresh Intelligence) and Sebastian Fernandez (Yahoo)
??         Not So Fast: The Benefits of Fast Forward Disabling with Duane Varan (MediaScience) and Julya Fridman (A&E)
??         Longitudinal Ethnography of Media Audiencesgiven by Richard Zackon (CRE) and David Tice (GfK)
After our co-chairs gave their closing remarks the MediaScience/A&E presentation was voted this year’s Case Study winner.
Overall, this was a great conference. The lab sessions were extremely helpful, as there were some very interesting studies and discussions about how we can better use data to monetize ROI. Yet, there is still a lot to learn in our ever-changing industry, especially among millennials, social media and cross-platform opportunities. Technology is constantly changing and we as researchers need to stay ahead of the curve to be successful in reaching our audience and consumers.
Our morning keynote speakers were all entertaining, engaging, and a great way to start off each day.  Dr. Jeffery Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and in their own humorous way had us laugh, as well as think, as they each shared great insights about media, brands and viewers.
Our co-chairs, Tom Ziangas and Jess Aguirre, along with our event producer Rachel McDonald put together a fantastic program, and I am looking forward to next year’s conference in Ft. Lauderdale.

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

Summary of The Media Insights & Engagement Conference 2015 Day Two: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks
The afternoon portion of Day two at The Media Insights & Engagement Conference consisted once again of the Strategic Lab sessions.
At 2 pm, there were three choices:
??         Cross-Platform Insights & Monetization – Emotional Tonality and Ad Receptivity with Marcela Tabares (A&E) and Mike Bloxham (Magid)
??         Hyper-Viewing & Behavior Trends - Insights into the Effects of Internet Technology and Video Platform Proliferationwith Richard Zackon (CRE) and David Tice (GfK)
??         New Disruptions in Media – Understanding Sharknado 2: The Even More Social One with Ashlee Gouldstone (NBCU)
At 2:45 pm there were three more choices:
??         Real Cross Platform at Scale: Tune-in and Sales Impact
??         The New Living Room: What ESPN Learned from World Cup and College Football
??         The New Age in Mobile Music Consumption
Jonathan Steuer and Brian Katz of TiVo presented at the Real Cross Platform at Scale session. At this session we saw how it is possible to gain more in-depth understanding of consumers across devices. We also learned that TV and digital media work differently in their impact on tune-in and Sales, and heard about new tools that TiVo has to assist in the prediction of program success or failure, early in process.
After a short break, we were offered three more interesting sessions to choose from:
??         Surviving The Cross Platform Explosion: Lessons from the Walking Dead
??         Consumer Behavior and Consumption Across Media: The Digital State of Play
??         What to Worry About: The Most Important Trends in 2014
AMC’s Melanie Schneider and Jason Kramer of Vital Findings gave us a great look at cross platform data for Walking Dead – the cable show that Melanie kept reminding us that is “the #1 show on the planet” (even though I don’t watch it.) Key topics they discussed were quantifying relationships, market size, and the relative importance of social media. They touched on the fact that data tells us the “what”, but not the “why.” To put data into context, they compared Walking Dead to other shows like Mad Men and Son of Anarchy. They also compared viewing of current season of Walking Dead on AMC to previous seasons available on Netflix, as well as re-runs, DVR and VOD viewing.
The day concluded with IFC’s Daniel Marcu leading a fun and entertaining interactive session - Generation P (Power). A mixed panel of millennials and “experienced” researchers, consisting of Jim Bono (Crown Media), Theresa Pepe (Viacom), Courtney Thomasma (BBCA), James Fulton (IFC) and Carol Hinnant (Rentrk) shared views and engaged in an open discussion with the audience on what we know and what we think we know about the millennial generation.

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

Summary of The Media Insights & Engagement Conference 2015 Day One: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks
The afternoon portion of day one at The Media Insights & Engagement Conference consisted of the Strategic Lab sessions.
At 2 pm, there were three choices:
??         Multi-Platform Research & Measurement – Discovering White Space: How Oprah Winfrey Network Found Success on Saturday Nights
??         Data Fusion - The Power of Context
??         Digital Future – Smart Viewers with Smart TVs
I attended the Digital Future session.  Here, Beth Rockwood of Discovery gave us an in-depth look at Smart TV viewers and their viewing habits. Viewers treat their Smart TV as their “go-to” hub, where they can access not only their TV, but even more content. Viewers are returning to the living room as the central viewing place, and now can enjoy more options on their “big” screen. They prefer to view these options and/or use apps on the big screen as opposed to tablets. Plus they enjoy watching with others.
At 2:45 pm there were two choices:
??         Finding Funny: Our Journey to Uncover What’s Really Behind Female Humor
??         Videobiquity: Using Research to Tell the Story of Multi-Platform Behavior
At the Videobiquity: Using Research to Tell the Story of Multi-Platform Behavior session, Brian West and Lisa Heimann of ABC gave us some insights about linear, VOD, OTT and DVR viewing.  Viewers find VOD easy and convenient, and prefer VOD over pay-per-view and some even prefer VOD over DVR. We also saw an interesting look at PC viewing vs mobile/tablet viewing over the past several years.
After a short break, we were offered three more interesting sessions to choose from:
??         The Roadmap to Audience Passion
??         From Binge to Nibble – Consuming TV Today
??         A Question of Influence: What Makes Someone Watch a TV Show?
Gavin Bridge at Ipsos and Eric Sherman of Twitter gave us an understanding of Twitter’s role in TV behavior and what influences viewers to watch. Key findings included: Twitter users are more likely to watch live TV, as well as more TV; Twitter users like to consider themselves as those who know more about television; and two in five Twitter users watched a show because of communication on Twitter. Their study also showed Twitter users are more aware about TV programs than non-Twitter users.

The day concluded with our co-chairs, Tom Ziangas and Jess Aguirre facilitating an informal and up close and personal Master Class Workshop. In this session, also titled A Call to Action for Today’s Media Researchers: Boost Your Skill Building and Professional Development, Tom and Jess covered Skill Building topics, such as going from data dumps to storytelling and vendor negotiations, and Personal Development, including credibility as a researcher and learning from peers.

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

Summary of The Media Insights & Engagement Conference 2015 Day One

By: Jim Bono, Vice President, Research, Crown Media Family Networks 
Day one of The Media Insights & Engagement Conference started off with our co-chairs Jess Aguirre of Crown Media Family Networks and Tom Ziangas of AMC Networks discussing the day’s upcoming events.
I was totally blown away by our first Keynote speaker, Dr. Jeffery Cole, who addressed media entertainment at its “tipping point”…again. He noted that 12 years ago broadband changed everything not because of speed, but because of the direct connection to viewers. Dr. Cole also pointed out that Over The Top is our future. Young adults are not getting TV or cable TV as they move out of their parents’ homes and into their own residence, but not due to lack of interest. This generation’s interest in TV is greater than any prior generation.  But they continue to try to find newer/more affordable ways to view content. Dr. Cole went on to give great insights about theater vs TV, and cites the impacts that HBO, Netflix and Amazon Prime have had on the industry.
In my 20+ years in the cable industry, and considering all of the conferences I’ve been to, I found Dr. Cole to be one of the best keynote speakers I’ve ever seen.
Our first keynote panel was moderated by Marilyn Stephens of the U.S. Census Bureau. The panel included Michele Meyer from Univision and Julie Zwissler from MNet America, who discussed The Changing Face of America, as the ethnicity of the population continues to shift throughout the country. Marilyn gave a great presentation and in-depth look at the U.S. ethnic breakdown, while Michele and Julie offered additional information about the Hispanic and Asian cultures.
Next was our 2nd keynote speaker of the day, Nir Eyal, author of ‘Hooked: How to Build Habit-forming Products.’ Nir shared his thoughts about social media, brands, and how we create habits in associating and using these products.  His very humorous approach showed us an interesting view of behavior (ie: people who suffer from depression check email and Facebook more).
He also used the equation B = M+A+T (Behavior = Motivation + Ability + Triggers) to give examples of how we act and react.

Our first half of the day concluded with our keynote panel: The State of the Industry – Deciphering the Future. The panel was moderated by Eric Solomon of Nielsen and included Justin Fromm of Hulu, Howard Shimmel of Turner, Liz Huszarik of WB, and Tom Ziangas (filling in for the absent Dave Poltrack of CBS). Discussions revolved around big data, consumer behavior, and the ever-changing technology that our industry faces every day.  The panel pointed out that there are many obstacles that make our jobs as content providers and researchers even more challenging. They even brought up issues of trust, especially when dealing with our measurement partners (Nielsen, Rentrak, etc.)

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.