In a recent research report from Retail Customer Experience, they discovered that while service and cost are two of the biggest factors that contribute a consumer’s entrance into a store, the external appearance can be just as important to a consumer. In fact, of all the consumers surveyed, 96% believe that the appearance of the store is important or extremely important. Over half the consumers surveyed stated that they have avoided entering a store due to the fact that the appearance from the outside lacked cleanliness and organization.
Have you considered the outside appearance of your store to consumers? What other factors do believe contribute to consumers deciding to enter your store?