Tag Archives: consumer centric innovation

Spearheading Innovation – How to Generate Consumer-Centric New Products Webinar

60-80% of all newly introduced products are no longer on the shelves about one year later – causing an tremendous value destruction for companies, trade, and shareholders.

This Webinar will introduce you to the logic of a simple model, called ‘The Spearhead’ ‘ a systematic process how to transform consumer insights into consumer-centric product concepts that actually sell in the marketplace. Following this logic has proven to produce successful product concepts, thus reducing the percentage of in-market failures.

The producers of the Shopper Insight in Action Conference invite you to join Prof. Dr. Hans-Willi Schroiff to learn:
- How to build a ‘Consumer Learning Plan’
- How to distill relevant ‘Anchor Themes’ from the sea of knowledge
- How to transform an anchor theme into a set of creative new product concepts
- How to select and improve a winning concept
- How to test product concepts

 Register here: https://cc.readytalk.com/r/q5h2vt9bgja4&eom
 Mention Priority code: M2615w1blog

Date: Thu, Feb 13, 2014
Time: 10:00 AM EST
Duration: 1 hour
Host(s): Shopper Insights in Action

Presenter Information

Prof. Dr. Hans-Willi Schroiff joined the RWTH School of Business and Economics as a faculty member and Honorary Professor in 2002, where since then he teaches BA/ MBA courses all year round. Besides that, he is a frequently invited lecturer/ speaker at top business schools in Europe and in the US (e.g. Tuck School of Business, Harvard Business School, London Business School, European School of Management and Technology – Berlin, INSEAD Fontainebleau etc.).

He is the author of numerous publications and a keynote speaker at business conferences in Europe and in the US. From 1999-2008 he served as an Executive Council member of the Marketing Science Instititute (MSI) in Boston. Prof. Schroiff is on the Advisory Board/ Board of Directors of several international market research companies, such as Dialego and YouGov Germany. In the beginning of 2013 he became a co-founder and managing partner of MindChainge, an international consulting firm focusing on consumer-centric innovation.

Why market researchers need to attend Measure UP 2010

For more than a decade, marketing mix modeling has been at the core of the marketing measurement process. However, new business issues and renewed attention on ROI, demands innovation in the world of analytics.

At the Measure UP Marketing Conference, March 10-12, 2010 in Chicago, senior marketing and market research executives will share their new models and assessment tools to ensure the most effective and efficient marketing mix. Below are some examples of sessions that are geared towards market research:

Empowering Sustainable Innovation: Ideas for Creating a Data-Driven Organization
Avinash Kaushik, Analytics Evangelist, GOOGLE, & Author, Web Analytics: An Hour a Day & Web Analytics 2.0 – How to create a data-driven organization through a mix of cultural approaches, destruction of some currently workshoped holy cows, tools, skills and mindsets.

Creating an Algorithm for Marketing Optimization
Scott Deaver, Executive Vice President, Strategy, AVIS BUDGET GROUP
- How marketing effectiveness has evolved and where he sees the greatest opportunity today from marketers to build a more sophisticated optimization system.

Modern Day Mix Modeling: Balancing Prior Information & Judgment with Statistics
Lisa Wellington, Marketing Sciences, THE COCA-COLA COMPANY
- How to employ Bayesian modeling to enable the integration of prior knowledge with sound statistics in order to product robust, comprehensive models.
Marketing Pricing and Spending Decisions Across Multiple Brands

Greg Michaels, Director, Analytics, Kraft International, KRAFT FOODS
- How optimization and risk analysis methods are applied to a representative portfolio of brands to make practical marketing decisions
Actionable Value-Based Customer Segmentation for Maximum ROI
Shannon A. Balliet, Analytics Consultant & Recent Director of Database Marketing & Customer Integration, CARNIVAL CRUISE LINES
- Actionable elements of a value-based segmentation strategy that will enable marketing organizations to realize measurable results, achieve strong ROI and fuel overall profitability.

Driving Improvements in Customer Value by the Fusion of Behavioral Data and Attitudinal Insight
Gary Class, Senior Vice President, WELLS FARGO
- How to integrate behavioral models with attitudinal data and how to leverage customer
insight to identify opportunities for improvement in service quality and breadth.

And that’s just a sample of the insightful presentations Measure UP has to offer you. Join us and hear senior level marketing and market research executives reveal how they are successfully linking marketing to financial value creation. Through real stories and case studies, you peers will share the latest, most practical techniques and innovative advancements in modeling, metrics and measurement.

Download the brochure to see the full program.

Speaker Profile: Heather Kluter

With the The Market Research Event quickly approaching, we would like to introduce you another speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. Today, we would like to introduce you to Heather Kluter, who works with customer insights and futuring at Hyundai Motor Company.

Kluter’s team at Hyundai Motor Company leads them into new realms of innovation that focuses on their consumers when developing their products. They follow a ‘Touch the Market’ consumer centric process that looks at product development throughout the world, not just in research and development. One of the greatest examples of this is the development of the 2007 Sante Fe which you can read about here at PDMA Visions.
We invite you to come see Heather Kluter at The Market Research Event as she presents her speech on Thursday, October 16th, Learning to See and Finding Our Voice: Creating a Customer-Centric Product Development Process.