Tag Archives: Conferences

Insights, Marketing & Innovation 2016 Event Line-up

Designing Brands
with Purpose
April 4-6, 2016
Nobu Eden Roc, Miami, FL
The pressure to connect consumers and brands is more
meaningful than ever before. Those who can make the connection are thriving and
those who cannot are fading away. FUSE is the only event focused on design as a
strategic force in your quest to build brands and businesses that connect
beyond compare with consumers.
Use code FUSE16BL for $100 off the current rate.
Insight Immersion:
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
FEI: Front End of
Inspiration Needs
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D,
Innovation, and Product Development executives rely on to thwart the growing
threat of disruption by non-traditional competitors. Large organizations are
under fire to be more agile and opportunistic in their approach to innovation,
adaptation, and disruption. That’s why the 2016 curriculum is designed to help
systematically tackle the innovation process- from ideation through execution-
in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE
in Focus
Are You Ready for
the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you
with the new processes, procedures, frameworks and skillsets you need to remain
competitive and relevant. Rethink how your insights teams are structured, how
the back end and operations of research must evolve and harness game-changing
skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity
and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an
inaugural conference that demonstrates how to deploy marketing analytics and
data science to drive business forward. The conference offers a unique platform
for experts across industries to learn, collaborate and share best practices in
data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.
Insight Immersion:
The Internet of
June 15-16, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
Insight &
Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on
how to translate shopper insights into dramatic growth opportunities for your
business – anticipate and predict the future, generate fresh insights, create
seamless and connected brand experiences along the complex shopper journey and
increase basket growth at every opportunity – in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic
planning and insight that are charged with setting the vision for their
department and the overall business. FT explores macro trends that are/will
impact all industries and reveals how companies are converting these trends and
global shifts into something ACTIONABLE.
Marketing Research Event
Connecting You to the Best in Insights from Around the
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and
demonstrating the NEW business value of research is the holy grail. Level up
your skillset and ensure insights remain indispensable to your business.
Seismic shifts are banging at your door. Drive your future and shape the
industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.
We hope to see you at one of our conferences in 2016!

The IIR Insights, Marketing & Innovation Team

GfK’s Market Research Survey Reveals Industry Insights at TMRE 2015

In less than 2 weeks, market research leader GfK will be
revealing the results of its Future of Insights Survey at The Market Research Event (TMRE), November 2-4.
The survey reveals in depth insights into the state of the industry. Register
now to see the unveiling LIVE: http://bit.ly/1M51td4
Here are some
highlights that have come out of GfK’s Future of Insights Survey so far:
Is the market research industry revolutionizing
or just evolving?
It depends on where you sit!
Clients want to revolutionize the way that research is done, while
suppliers are looking to evolve.
Are clients and suppliers aligned on their top
goals for 2016?
When generating actionable insights, difficulty in being timely is a top impact
for clients, while adopting new, innovative methodologies is a leading impact
for suppliers.
Which is more important: innovation or speed?
Turns out research innovation is still
important, but not at the expense of speed! Suppliers are focused on new
methodologies to create insights, but are misaligned with clients on the
importance of delivering impactful insights quickly.
What is the market research industry craving?
The industry is craving leadership!
Clients feel a more imminent change in the
market research industry, while suppliers are pressured to keep pace with a
focus on new, innovative methodologies that can deliver impactful and timely
This is just a sample of the insights into the state of the
industry that GfK and IIR will be revealing at TMRE 2015 taking place November
2-4 in Orlando, Florida, as we release the results of Future of Insights
Survey. Follow #FOInsights on Twitter and Facebook for more survey results
at TMRE.
As a valued member of
our LinkedIn community, you get an exclusive $100 off the current rate when you
use code TMRE15LI. Register for TMRE 2015 now to see the unveiling LIVE: http://bit.ly/1M51td4
We hope to see you in Orlando!

The TMRE 2015 Team


Disruptive Innovation Winner Communispace

This blog is co-posted with Next Generation Market Research.

Diane Hessan of Communispace speaks to Tom H. C. Anderson about Next Gen Research, innovation and the recent sale to Omnicom

Tom: Your company recently received the agency side NGMR Disruptive Innovation Award at the TMRE. You’ve certainly played a big role in what I’ve been calling Next Gen Market Research. The term ‘MROC’ (Market Research Online Community) seems so commonplace now, but it certainly wasn’t even just a couple of years ago. How did this all happen?

Diane: It’s been a long journey! When we first started building insights communities in 2000, people just didn’t like the idea. People would say,

‘No one is on the internet, and so this isn’t representative of my market’
‘Who ARE these people and why would anyone give advice to a brand’?
‘Why would you engage in a conversation with someone over time when research principles say that you should only ask them once or they’ll be biased’?

What we knew was that the people with concerns were not our clients. Our clients were excited and happy, and that gave us tremendous inspiration to keep innovating. I think that communities became more mainstream as social media became credible, but I also think it was a physics issue: there are now a critical mass of companies that use communities to generate insights and they are getting great results. It’s just not that risky anymore! We have built and managed about 425 communities for some of the best brands in the world, and that means we have made more mistakes than you can imagine. Of course, about 1/3 of our clients have been working with us for more than 5 years, and we are ever grateful to them for working with us when it wasn’t ‘fashionable’.

Tom: Specifically, what are some examples of the types of insights that are easier to get out of insights communities than from other research?

Diane: Our clients will often challenge us to help them learn things about their consumers that they had never thought of before. With a community, you get true consumer immersion to understand their wants, dreams, frustrations, beliefs and more. On a daily basis! The result is that you become smarter, more innovative and more empathetic as an organization.

More specifically, communities are especially helpful in certain arenas. One is related to whenever you need to do a deep dive on consumers over time – to understand the ‘why’s’ behind your data. Because community members are building relationships with each other, they often share information that they just wouldn’t share in a less intimate environment. Other categories would include when you need to bring consumers to life, or when you need very fast reads on decisions, testing hypotheses, and so on. Of course, communities are really fantastic for that ‘fuzzy front end’ of innovation.

The real breakthrough with communities is about continuity. Instead of doing ad hoc projects with consumers which is often inefficient in these days of social media, the constant stream of insights can transform companies. You get a 360 degree view of community members in a way that is richer, more nuanced, more textured. It’s like ethnography on steroids.

Of course, despite my passion for communities, there are many things you wouldn’t use a community for, such as forecasting, sizing a market, brand equity studies, segmentation, or major decisions that really require substantial scientific validation.

Tom: Communispace was just sold to Omnicom, and this came as a surprise to many. Why did you decide to sell? Why Omnicom?

We didn’t sell to ‘exit’ the business. In fact, no one on our leadership team is leaving. We basically sold because our opportunities are all related to faster innovation and broader distribution. For example, it’s very difficult to become a truly global company on our own. Omnicom has 5000 clients in 100 countries, and thus, they can help us expand much faster. We are also excited that they are known for letting their companies remain independent. We think our culture is absolutely critical to how we deliver and we know that Omnicom isn’t interested in messing that up.

Diane: Seems like a good strategy. What have you learned from this process that you can share with other research firms who may be considering similar options?

Well, I’m a big culture person. So, I’d say that people spend a tremendous amount of time worrying about their purchase price and not enough time exploring whether they are selling to a partner that will create a great future with them – and whether that partnership will work culturally. When I see acquisitions fail, it’s usually about the soft stuff and not the deal structure.

For the rest of the article, visit the NGMR Blog here.

Don’t miss out on the conversation

Chris Brogan recently wrote a post the continuing conversations of the online world. He first noticed it by chatting with someone else a conference, and discovering that there was the actual conference itself and then the conversation that took place online using Twitter. He’s also started using BrightKite again, which is a twitter-like application, but geographical location is one of the main focuses.

At the end of the post, Brogan had a list of way to create and continue the conversation online. Here are just a few:

  • When you’re somewhere new, snap photos and post them to Flickr.
  • Take photos of people at events and post the good ones. Add their names and companies to them.
  • When you post photos in Flickr, when you can, add contextual information about where.
  • Write reviews for places and services in Yelp.
  • Add hash tags to specific presentations if you think Twitter will enhance it.
  • Provide information about places. I tweet traffic jams.