Tag Archives: comscore

Join the Best in Media Research at The Media Insights & Engagement Conference Next Month

The Media Insights &
Engagement Conference
is Less than ONE Month Away…And you still haven’t
confirmed your attendance. There’s no need to worry quite yet, there’s still
time to register.
Act fast because
space is limited! Register here: http://bit.ly/1KbriIs
The Media Insights & Engagement Conference is the
must-attend event for research and insights professionals in the media
industry, in fact, Jess Aguirre, SVP Research & Media Planning, Crown Media
Family Networks has said it’s “one of the most efficient ways to keep on
top of (or even ahead of) the rapid and unprecedented changes in the media
environment.”
OVERCOME YOUR MEASUREMENT CHALLENGES with insights and best
practices from: NBCU, GroupM, ESPN, AMC Networks, Rentrak, TiVo, comScore and
Nielsen.

CREATE ENGAGEMENT STRATEGIES by gaining a better understanding of WHO your
audience really is, and WHAT they’re really looking for. Join Neil Howe and
Marilyn Stephens for a deep dive into what really separates Millennials and
Boomers, and how you can unleash the potential of today’s rising generation.

DECIPHER THE FUTURE and discuss today’s top trending industry shifts with
leaders from BBC Worldwide, Comcast, iHeartMedia, Google and Horizon Media.
Topics will include new distribution channels, measurement, big data, unique
partnerships, programmatic and more.

See who’s already
signed up to attend here: http://bit.ly/1KbriIs
Save $100 when you
use code MEDIA1BL to register: http://bit.ly/1KbriIs

We hope to see you in Fort Lauderdale!

Cheers,

The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16
Themarketresearcheventblog.iirusa.com

The State of the Television and Digital Industry

When did television and digital media buying become so complex and fragmented?

A distinguished panel of guests including Justin Fromm, Head of Ad Sales Research, Hulu, Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, EVP Media Research & Insight, Warner Bros, Tom Ziangas, SVP, Research, AMC Networks and Moderator Eric Solomon, SVP, Digital Audience Measurement, Nielsen helped decipher the future of television and digital media.

The panelists did a brief 2014 recap of the media industry.  Some key highlights included: purposeful viewing (watching only shows we like), rapid speed of change in programming and content, viewers shifting to Video on Demand (VOD), tremendous competition for eyeballs, cable networks taking share from major networks, and a major shift in viewing away from television viewing to video streaming.  The panelists unanimously agreed that the industry must continue to produce quality programming and content distributed on multiple platforms and the content must be readily available and easy to find.

What can we expect in 2015 in terms of audience viewership, quality content, programming and data measurement?  All of the panelists agreed that it’s time to recalibrate this over abundance of big data.  Measuring ad effectiveness across multiple platforms is challenging indeed.  The infrastructure is not currently available to effectively measure all the various devices that consumers use to view their favorite programs.  There is a tremendous need for aggregating data and viewership across multiple platforms.  The panelists agreed that there is an opportunity for Research Companies to develop “one important number” or algorithm that data scientists or media buyers could use to determine return-on-investment (ROI) or total audience reached. Perhaps Nielsen or ComScore will take up this challenge in the near future.

About the Author:  Kerry Inserra is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area. Zip2Media focuses on social media, SEO, SEM, traditional media, sports marketing and blogging.  Kerry has worked for CBS Radio/Television, ABC Radio/Television and Disney.  Follow her @kinserra or email her at Kerry@Zip2Media.com.

TMRE 2013 Video: 5 Shocking Trends That Will Change the Way You Do Business

Constant change at a rapidly accelerating pace is upon us. How you, as a research company or a client-sider, plan to allocate your time and money in order to keep up with the pace of change is becoming an increasingly tricky equation. Here are a few things you should note about the pace of change.

Wynne Tyree is the Founder and President of Smarty Pants and discusses her findings in this presentation available here (Run time: 00:36:16). The five trends she discusses in this encore session are:

1. Facebook is Dead – Young people are leaving Facebook for other apps such as Snapchat or Instagram. The reason for this being is the invasion of parents onto Facebook and as a result young teens are leaving for more private apps.

It is important to note that these millennials are not deactivating Facebook, they are just using it differently.


2. Zero TV Households – This doesn’t necessarily mean that a household doesn’t own a TV, it just means they do not pay for cable.

In fact, 75% of these households own TVs they just use other means to get TV such as Hulu or Netflix.

3. Bigger is Normal – This trend deals with the obesity problem in America and is a problem because becoming heavier is the new norm in America.

Almost 70% of adults are overweight or obese, and this is setting a bad example for our nations youth. Most of the top brands in the U.S. (28/50) are nutritionally weak and this is not helping the problems.

4. Dads Are Important – The number of stay at home dads has doubled in recent years. Dads have their own unique style of parenting and are available to be targeted.

Also, 50% of dads do grocery shopping for the family and this is another area to target dads.

5. What Does The Fox Say: This YouTube video is funny and random and that is the trend. The fact that there is no point and that anyone can create content is what makes this a trend.

This video and videos like it are open to interpretation and are connecting people because they are funny in a different way for every individual.

About the Author:
Ryan Polachi is a contributing writer concentrating his
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

A Look at The 1st 100 Days of the NEW ABC News App

ABC News celebrated the 1st 100 Days of the NEW ABC News App by sharing some of their highlights. “ABC News Digital has driven incredible growth across ABC News mobile and applications year over year. In October 2013, ABC News Digital launched the completely new ABC News Phone app for iPhoneand Android devices which greatly contributed to the steady rise in mobile traffic across applications. For example, in November 2013, year-over-year monthly mobile unique users increased by 165%, according to data provided by comScore. Additionally, total mobile video views were also up 87% year-over-year (Source: Adobe SiteCatalyst 2013)

Since their launch, they’ve been collecting some cool stats and facts from behind-the-scenes at ABC News. Download the NEW ABC News app for free today. Check out the original announcement the new app here.” via Visual.ly

Complimentary Webinar: Winning the Battle for Consumer Attention in a Fragmented Media World

In association with comScore, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Winning the Battle for Consumer Attention in a Fragmented Media World
Wednesday, June 22nd, 2011 11:00 – 12:00 PM EST

Featuring:
- Gian Fulgoni, Executive Chairman & Co-Founder, comScore
- Frank Findley, VP, Research & Development, comScore ARS

Reserve your Webinar seat now here.

Consumers’ media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers’ media consumption habits are changing across TV, Internet, Print and Mobile. They’ll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure – all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.

This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today’s multi-media measurement challenges.

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Black Friday E-Commerce Climbs 11%

The Wall Street Journal reports that the 2009 “Black Friday” e-commerce climbed 11%. According to the market-research firm, comScore, U.S. consumers have spent $10.57 billion online from the beginning of the month to Nov. 27, then $318 million on Thanksgiving and $595 million the following day. Pre-Thanksgiving e-commerce sales were up 3%, while Thanksgiving-day sales rose 10%.

Black Friday marked the second-highest day in terms of online spending this year, after Nov. 19, when consumers spent $641 million.

‘This is a very encouraging start,’ comScore’s chairman, Gian Fulgoni, said in a statement. He noted, however, that aggressive marketing may be responsible for some of the uptick and that the coming weeks would be ‘the real test’ for holiday-season e-commerce.

Black Friday E-Commerce Climbs 11%

People are Joining and Fleeing Facebook at the Same Time

We’ve all heard the astounding numbers from comScore of how Facebook attracted 87.7 million unique visitors in the US in July, but what is too often neglected is the small but noticeable size group of online users fleeing from Facebook. This post in the NY Times shows us a different side that we are not used to seeing from Facebook… the quitters.

Some of the reasons the post describes why people are leaving the famed social networking site is the fear of stalkers, how the site makes them “nosy”, how the scene has turned desperate, and how some believe that their privacy has been compromised. Even though Facebook seems to be on top of its game now, it can not forget about all the above mentioned points, unless it plans to become a ghost town in the near future.

Twitter around the world

Yesterday, we reported the surge in Twitter users due to Oprah’s recent show covering the social media tool. We’ve seen the popularity in the Untied States of Twitter, but how is it faring around the world? Thanks to a few fellow Twitterers, they pointed me in the direction of comScore’s February Twitter stats which also provided the number of Twitter users around the world. They chart is below. It was also intereting that the 18-24 year olds aren’t the core users of this applcation, but instead, it’s more likely that 45-54 year olds are more likely to be Tweeting.

Google Introduces New Service for Ad Buyers

The New York Times reported today that Google is introducing a new service called Ad Planner designed to help media buyers determine websites that their target audiences are interested in. This service will place Google in direct competition with Nielsen Online, and comScore. Google is touting that their main benefit to users will be that it is free. The screen shot for Ad Planner can be found below. Shockwaves have already hit the market space with comScore reporting a drop in their stock price of 22.5% from $21.45 to $6.24. Both Nielsen Online, and comScore in response to the new Google Tool have released statements defining why their companies are still viable. From Nielsen Online, Susan Hickey, head of marketing made this statement about Google Ad Planner, ‘We haven’t seen, in-depth, the tool, but the breadth and depth of our data, we feel that clients pay for that.’ Gian M. Fulgoni, chairman at comScore response was to say ‘If I were a competitor of Google, the last thing I would want to do is use their products.’
While Google has stated that the main difference between their service and competition, is that Ad Planner will be free, there is another competitor, Quantcast, who is questioning the validity of the findings of the aforementioned companies. This new start up, as announced in AdAge, stated that they will be offering a tracking tool that has people-based traffic counts, a cross between panel-based data, and cookie based measurements. Nielsen Online, and comScore currently use panel data, and Google has stated that their information will come from multiple data feeds and licensed information from sources including Nielsen Online.