Tag Archives: complimentary webinar

Reminder: Live Webinar Today: How to Train (and Untrain) Your Brain for Innovation

Don’t forget to join The Market Research event and Ideas To Go for a complimentary webinar today at 11 AM EST!

How to Train (and Untrain) Your Brain for Innovation with Susan Robertson, Principal and VP Business Development, Ideas To Go

Wed, Jan 16, 2013, 11:00 AM EST

Register here: https://cc.readytalk.com/r/hdw8uibu3zo3
 

Please use priority code M2428W2BL when registering.

Most organizations constantly look for innovative thinking-and regularly
ask their employees to come up with new ideas. The problem is that they
haven’t always armed their people with tools or techniques to do that.
With over 30 years of experience in creativity and innovation, Ideas To
Go has uncovered and cultivated the secrets to thinking like an
innovator. Join us on January 16, 2013 to help dramatically increase
your ability to think more disruptively.

Participants will learn:

  • The most common idea-killing behavior, that we all use all the time, and probably aren’t aware of.
  • How to think about new ideas differently, in a way that nurtures rather than suffocates innovation.
  • 2 specific tools that are easy to learn and apply, but that dramatically increase our ability to create new ideas.

Participants will also receive a copy of the white paper ‘Finding the Hidden Innovators in Your Company’.

This webinar is presented by Ideas To Go http://www.ideastogo.com/

Best,
The Market Research Event Team

Complimentary Webinar: How to Train (and Untrain) Your Brain for Innovation

The Market Research Event is pleased to bring one of our 2012 event sponsors to our online ‘stage’ with this upcoming webinar:

How to Train (and Untrain) Your Brain for Innovation with Susan Robertson, Principal and VP Business Development, Ideas To Go

Wed, Jan 16, 2013, 11:00 AM EST

Register here: https://cc.readytalk.com/r/hdw8uibu3zo3
 

Please use priority code M2428W2BL when registering.

Most organizations constantly look for innovative thinking-and regularly ask their employees to come up with new ideas. The problem is that they haven’t always armed their people with tools or techniques to do that. With over 30 years of experience in creativity and innovation, Ideas To Go has uncovered and cultivated the secrets to thinking like an innovator. Join us on January 16, 2013 to help dramatically increase your ability to think more disruptively.

Participants will learn:

  • The most common idea-killing behavior, that we all use all the time, and probably aren’t aware of.
  • How to think about new ideas differently, in a way that nurtures rather than suffocates innovation.
  • 2 specific tools that are easy to learn and apply, but that dramatically increase our ability to create new ideas.

Participants will also receive a copy of the white paper ‘Finding the Hidden Innovators in Your Company’.

This webinar is presented by Ideas To Go http://www.ideastogo.com/

Best,
The Market Research Event Team

Next Week: Winning the Brand Share Battle – Complimentary Web Seminar

In association with TNS, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Winning the Brand Share Battle
Tuesday, December 18, 2012, 1:00 PM – 2:00 PM (ET)
Presenter:
‘ Kirsten Zapiec, Senior Vice President, TNS

Reserve your Webinar seat now at: https://cc.readytalk.com/r/3qpxf2cfysqj
Please mention priority code: MWJ0022BLOG

Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands – where the growth opportunities lie and when a brand is at risk.

To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.

Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities – and the best ways to deal with each of them.

Register Now: https://cc.readytalk.com/r/3qpxf2cfysqj
After registering you will receive a confirmation email containing information about joining the webinar.

This webinar is sponsored by: TNS

Reminder: Insights Webinar Today!

Erin Barber, Vice President, C+R Research recently wrote of The Market Research Event 2012:

“Not only did we hear about big data ‘ the hottest of ‘hot’ topics ‘ we also heard about mobile, eye tracking, neuroscience, visual storytelling, ‘infotainment,’ social media listening, online communities, Millennials, and much more.”

Now, IIR USA and The Market Research Event is pleased to bring C+R Research to our online “stage” as part of the on-going Insights Webinar Series, your resource for insights on the cutting edge.

Join us today, Wednesday, December 5, 2012 1:00 PM – 2:00 PM ET for “Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand,” Presented by Erin Barber, Vice President, C+R Research and Mary McIlrath, Ph.D., Senior Vice President, C+R Research

Register here. 

Nowadays, there’s a focus on the Millennial generation and understanding what makes them tick. However, we’ve uncovered what’s relevant and present across all generations, including Millennials. Hard economic times have shifted the way most consumers prioritize the pieces of their lives and the way they select brands to help them walk their chosen path. Balance is not a new concept but cultural changes have forced many to reconsider how they can achieve it. In this research, we delved into multi-generational consumers’ lives to get a holistic understanding of what they’re doing and how they feel about their lives on a daily basis. We uncovered what brands are currently helping them and what your brand could do to help consumers reach their goals.

Using a multi-pronged approach – in-depth online discussions, mobile and video ethnography, online chats, and online surveys – we captured the latest balancing act and what it means for your brand. In this webinar, learn how you can:

Help sustain your consumer’s household ecosystem
Keep your consumer’s eye on the big picture
Shift the focus to progress, not perfection
Win by understanding the new family team
Trade in the currency of time

Hope you can join the session and share your questions and thoughts during the Q & A period.

Best,
The TMRE Team

Connect with us:
Twitter: http://twitter.com/tmre
Facebook: https://www.facebook.com/marketresearchevent 

Michelle LeBlanc is a Social Media Strategist at IIR USA with a
specialization in marketing. She may be reached at mleblanc@iirusa.com

Best Practices in Mobile Research – Successes, Failures and Lessons Learned – Complimentary Web Seminar

In association with Confirmit, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Best Practices in Mobile Research – Successes, Failures and Lessons Learned

Thursday, October 4, 2012, 1:00PM – 2:00PM ET

Presenter: Sean Conry, Vice President of Mobile Solutions, Confirmit

Reserve your Webinar seat now at: https://cc.readytalk.com/r/llpgc7vbb1hj
Please mention your priority code: MWJ0025-BLOG

Webinar participants will gain a new appreciation for the mobile industry and its current and future role in fostering customer engagement. Global case studies will demonstrate the challenges and pitfalls of implementing a research methodology that relies on mobile solutions. More importantly, we will share the wonderfully deep insights and findings that can be delivered through a mobile implementation as part of your multi-channel strategy.

This webinar will share best practices, dispel myths and show how recently introduced features, such as GPS tracking, photo capture, video capture and playback, increase the depth of data in a meaningful and measurable way. We will help you identify the opportunities in mobile and overcome challenges in managing the mountains of unstructured data that you can now collect. Understand how insights captured via mobile will allow you to deliver even more value.

About Confirmit:
Confirmit offers the world’s most secure, reliable and scalable solution for Voice of the Customer, Employee Engagement and Market Research programs. Businesses that use Confirmit deliver stronger customer experiences and drive positive word of mouth. In the last 3 years, over 500 million surveys have been completed through Web, telephone, SMS, mobile and paper.

About IIR: The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Complimentary Webinar: Driving Best-In-Class Customer Experience: Beyond Social Media Listening

In association with EmPower Research, a Genpact company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar:

Driving Best-In-Class Customer Experience: Beyond Social Media Listening
Tuesday, August 7, 2012
12:00PM – 1:00PM ET

Presenter:

‘ Sangita Joshi, Managing Partner, EmPower Research, a Genpact company

Reserve your Webinar seat now at:
https://cc.readytalk.com/r/ivporydm5oxu
Please mention your priority code: MWY0001BL

Today the rise in customer participation in Social Media is pushing marketers and researchers to listen and learn from Social Media conversations. While numerous applications of Social Media research are taking shape, understanding customer experience through the new media is gaining tremendous mind-share.

Social Media provides an excellent platform to listen to customer concerns, criticisms, and feedback, and address issues through one-to-one engagement. Social Media listening helps brand managers and marketers in not only differentiating their service quality but also aligning them with customer expectations, thus, driving greater satisfaction and better experience. In this session, you learn how Social Media can provide holistic insights on the ‘voice of consumer’.

Participants will learn:
‘ Understanding and measuring customer experience through Social Media ‘ the possibilities today
‘ Beyond listening- Tracking voice of the consumer across the relationship cycle
‘ Social engagement- The path to improving Net Promoter Score/Customer Satisfaction Index

Sangita Joshi is the Co-founder and Managing Partner of EmPower Research – a Genpact company. She has over 20 years of experience in research of which the last eight years have been at the executive level. At EmPower, Sangita leads social media research and delivery to global clients, and closely works with the innovation team to continuously evolve solutions that aid decision-making in a dynamic business environment. She regularly writes for leading industry publications and speaks on topics related to social media-led insights.

About EmPower Research:
EmPower Research, a Genpact company (NYSE:G) provides integrated media and business research services. We help our clients understand stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the customer ecosystem, deriving real insights for active stakeholder engagement.
For more information, visit http://www.empowerresearch.com

About IIR:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Understanding How Key Customer Life Events Drive Brand Innovation – Complimentary Web Seminar

In association with Questback, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Understanding How Key Customer Life Events Drive Brand Innovation
Tuesday, June 19, 2012, 1:00PM – 2:00PM Eastern Time

Presenter: Jim Whaley of Questback

Reserve your Webinar seat now at: https://cc.readytalk.com/r/7ck8vvrz74p8
Please mention your priority code: MWJ0021-Blog

Consumers are faced with brand decisions everyday – from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose sight of. But today, brands must understand key milestones and triggers in a customer’s life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.

As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents “Understanding How Key Consumer Life Events Drive Brand Innovation.”

During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today: 

‘    Understanding key customer-event touchpoints;
‘    Aligning marketing communications and your agency partners with new media realities;
‘    Incorporating insights into business process; and
‘    How to best share information with key stakeholders in your organization for decision support.

Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he’ll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customers and their buying behaviors.

Title: Understanding How Key Customer Life Events Drive Brand Innovation
Speaker: Jim Whaley, Questback
Date: Tuesday, June 19, 2012
Time: 1:00 – 2:00 PM EDT

Register Now: https://cc.readytalk.com/r/7ar5uyjdr30s
After registering you will receive a confirmation email containing information about joining the web seminar.

Passport Please! Best Practices in Executing Online Research in Emerging Markets – Complimentary Webinar

In association with EMI, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Passport Please! Best Practices in Executing Online Research in Emerging Markets
Wednesday, March 7, 2012
1:00PM – 2:00PM Eastern Time

Presenters:
‘ Jason Scott, Senior Vice President, EMI Online Research Solutions

‘ Aaron Walton, Vice President, Client Services, EMI Online Research


Reserve your Webinar seat now at:
https://cc.readytalk.com/r/wnn77e60kmf4
Please mention priority code: MWJ0017-BLOG

With the US economy continuing to lag, many companies are banking on growth to come from emerging markets and other global hotspots and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different from our own.

This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey, and the Middle East. While most online research is doable, not all is done well. We take a market by market look at works well and not so well when attempting to execute online research in these ever more popular geographies.

You will walk away from this webinar with the following key learnings:
‘ Targeting Available
‘ Panelist Counts
‘ Cost Expectations
‘ Cultural Implications
‘ Best Practices

After registering you will receive a confirmation email containing information about joining the Webinar.

Sponsored by:
EMI

EMI is a solutions expert for online market research. In the world of online sample, we work without the bias of having our own panel, and rather aggregate a network of panels with our clients in mind. This bias and advocacy to our client’s needs rather than our own panel, ensure that clients get the best and correct sample for any particular study or target without competing interest.

Our clients mix from Top 50 market research firms, advertising groups, polling companies, and research branches of end clients. EMI delivers on commitments to its clients with an access and breadth of targeting that is unparallel in the industry.

How the Impending Facebook and Google Invasion Will Revolutionize MR

The Institute for International Research invites you to join us for a complimentary webinar, part of the 2012 Consumer Insights Webinar Series: Your resource for insights on the cutting edge.

Title: Objects in Mirror Are Closer Than They Appear
Speakers: Kevin Lonnie & Sean Holbert, KL Communications
Date: Wednesday, January 25, 2012
Time: 1:00 – 2:00 PM EDT

Presenters: ‘ Kevin Lonnie, CEO & Founder, KL Communications
‘ Sean Holbert, Executive VP, Client Relations,

Register here.

About the web seminar:
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.

Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.

Attendees will learn about:

‘ Social Media Listening: How to integrate conversations about your brand into your traditional MR to validate findings and generate new hypotheses.
‘ Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing fun environment as it will be to craft questions.
‘ CrowdSourcing of New Products/Services: Passionate customers don’t want to just sit on the sidelines, they want to participate in the creation process.
‘ Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can’t equal!
‘ MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
‘ Mobile: Finally, we can capture customers in the moment of their purchase decision.
‘ The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unlike anything we’ve seen before.

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. Sponsored by: KL Communications. Please mention your priority code: MWJ0015 ‘ LIDISC

Identifying & Acquiring 500,000 Customers on Facebook: Complimentary Webinar

Join us two weeks from today for a complimentary webinar, “How to Identify & Acquire 500,000 Customers on Facebook in 120 Days While Tracking and Maximizing Your ROI

This case study presentation will demonstrate a data-driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. We will discuss:
‘ Why most brands are failing on Facebook

‘ Using deep data profiling to reach and expand your customer base on Facebook

‘ Understanding Noise and Connectivity and how they affect your brand’s ability to communicate on Facebook

‘ Monitoring and Maximizing your brand’s ROI for your Facebook marketing campaigns

Register here:
https://cc.readytalk.com/r/hugsof8qx81n
Sponsored by: LoudDoor

Register with code MWJ009-BLOG

Plus, there is still time to join us for “Tips for Building a Branded Social Game” on Tue, Dec 6, 2011 at 1:00 PM EST.

Beyond the visible popularity of online social games such as Zynga’s FarmVille and Mafia Wars, social gaming while users are engaged with Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.

In Vitrue’s webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more all through the integration of your brand into a social game.

We’ll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We’ll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.

Register for this free session with priority code MWJ0012-BLOG here: https://cc.readytalk.com/r/i8ue1pd1jxz8