Tag Archives: Competitive Intelligence

This Week in Market Research: 9/1/14 – 9/5/14

Knowing your audience is crucial to being successful, doing it wrong can be harmful.

What Actually is “Big Data” there are 12 definitions?!?

Would you sell your privacy for $100 a month? Luth Research is buying.

How to take advantage of the Web: 3 Ways to Conduct B2B Market Research Using Digital Marketing

An Infographic on Social listening

How Mobile Market Research Is Evolving via a Museum Experience Lens

Using competitive technology to enable monetization of intellectual property

Eliminating wasted ad money by using competitive intelligence 

Sellers ignoring buyers even though they have leveled the knowledge playing field.

Twitter opens its analytics to everyone, not just advertisers and verified accounts.

Dollar Shave Club, what is their marketing strategy since “that video?”

About the Author:

Ryan Polachi is a contributing writer
concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Submission Deadline Extended: The Future of Consumer Intelligence Call for Presenters

The Institute for
International Research (IIR) is currently seeking presenters for:
Future of Consumer Intelligence

May 19-21, 2014 | Sheraton Universal | Universal City, CA
Due to the high volume of submissions, we suggest you
submit your proposal early and no later than Friday,
September 13th
to Romina Kunstadter,
Conference Producer at rkunstadter@iirusa.com or 646.895.7453.

A gathering of “consumer culture” collective exploring common ground
across roles and industries for translating behavioral information into
business opportunity. The convergence of technology, social science, and the
humanization of data.

The Audience

Vice Presidents, Directors and Managers in the fields of
Market Research, Consumer Insights, CRM, Innovation, Technology, Marketing,
Analytics, Business Intelligence, Competitive Intelligence, Social Media,
Mobile, Data Mining, Text Analytics, IT, Design & Engineering and

2014 Keynotes

  • Jonah Berger, Author, Contagious Why Things Catch On
  • Ray Kurzweil, Author, Inventor, Futurist, Director of
    Engineering, Google
  • Jer Thorp, Co-Founder, ‘The Office for Creative Research,
    Former Data Artist in Residence at “The New York Times”
  • Simon Thompson, Business Marketing – Industry Solutions,

Speakers receive FREE admission to the conference as well as
any pre-conference activities, workshops or symposium, a $3,000+ value.
Content Areas Include But Aren’t Limited To:
  • The Future Researcher: What Are the Skills, Tools,
    Methodologies, Capabilities & Culture?
  • Future of the Consumer Insights Department: Becoming a
    better listener, crowdsourcing for insights, gamification – engaging your
    consumer, engaging your team to explore and collaborate
  • Turning Data into Meaningful Stories: Innovation,
    methodology and insights as far as storytelling and bringing the message back
    in a memorable and digestable way
  • Becoming Agile & Predictive in Real Time: Leveraging
    technology to make the consumer insights process more streamlined and shorten
    the overall timeline – I am interested in alternative approaches, I think
    consumer are ever evolving in how they like to be surveyed, a lot of people
    fall back on traditional methodologies, but is that always the best?

The Future Consumer: A 360 Degree View
  • The Future of How People Live: Public transit, city
    planners (future landscape), home environment, environmental factors and
    impact, healthcare, values, education, workspace, travel
  • The Future of How People Shop: Online & Off-Line: I
    have a great consumer facing seat but not enough time to think about how to
    engage with my retailers and I need help with that – what are they retailer
    trends and retailing trends
  • The Quantified Self: Wearable technology – customer
    experience is at the heart of all things – the right insight that you get
    will determine what you will be doing and the success
  • Digital Natives

The Convergence of Insights & Intelligence:
Consumer, Social & Cultural
  • Semiotics & Motivation Theory
  • Insights Deciphered through Digital: Big push around emotional
    marketing and I am wondering what comes after that – uncovering triggers and
    activating behind them – a lot would be research but more understanding how
    television and digital are taking insights and translating them
  • Converged Intelligence: When Insights & Intelligence
  • Leveraging Social Media to Fill the Gaps: Social media
    insights and text analytics pros and cons – how do you create a social
    presence and excitement – social chatter for deeper insights

Big Data for Analytics: Connecting the Dots for a
Holistic View
  • Finding the Way in a Sea of Data: Data point tells you
    what not WHY – you can make inferences but it doesn’t tell you why – you can
    make leaps of faith – most data is about what happened focusing on the
    hindsight instead of understanding insight and foresight and how do we act
    upon it – awakening and invigorating consumer curiosity
  • Successful Data Integration: What big data encompasses
    when it comes to businesses – how do you implement this into your business -
    even if you figure out the direction you want to go in, implementation takes
    a long time as does building a strategy and finding out the technical
  • Tools for Digital Marketing: Very interested in learning
    more because this is one of the new tools – The New Marketing – I think in a
    few years most of the people are going to use the Internet to do everything
  • Products that Emerge As a Result of Connecting the Big
    Data Dots
  • Analytics that Changes How Business was Done

Strategy & Action Planning: Data Driven Marketing
for Driving Consumer Strategy
  • Big Data Improving a Consumer’s Life. Insight into Big
    Data – not how can it benefit us but how it can benefit the consumer and the
    key is the quantified application – how your activity can be compared to
    other people
  • Privacy Please! Delivering solutions while protecting
    consumer privacy – knowing how to target your consumer without being
  • Data Forecasts Your Relationship with Competitors: How
    have you used big data to change how you have worked in comparison to your

  • We are also happy to consider topics not listed here that
    you feel would add value and be appropriate. 

Submission Guidelines
Please submit the following to Romina Kunstadter, Conference Producer at rkunstadter@iirusa.com no later than Friday, September 13, 2013. For proper consideration, please include the following information with your

  • Proposed speaker name(s), job title(s), and company name(s)
  • Contact information including address, telephone and e-mail
  • Title and objective of presentation
  • Please indicate which topic you plan to address and please
    indicate what is NEW about the presentation
  • Summary of the talk
  • What the audience will gain from your presentation (please
    list 3-5 key “take-aways”)

If your submission is selected, portions of your bio and
summary will be used to promote your participation. In an effort to ensure the
utmost quality, all final presentations will be subject to review by our
content review board one month prior to the event.

Sponsorship & Exhibition Opportunities

If you are interested in sponsorship or exhibit opportunities please contact
Jon Saxe, Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Kacey Anderson, Marketing Manager at kanderson@iirusa.com

Due to the high volume of response, we are unable to respond to each
submission. All those selected to participate as speakers will be notified
shortly after the deadline.

Thank you for your interest in The Future of Consumer Intelligence. We look
forward to receiving your proposal!

The FOCI Team