Tag Archives: community 20 news

What is the “buzz” on Google’s Buzz? Anyone using it?

There is a lively discussion over Google’s Buzz in our Future Trends LinkedIn group. We’d love to have you join us as we discuss what Buzz means for social networking and community development for the future. Have you used it in conjunction with your other social networking services? What privacy concerns do you have?

Take a few moments and let us know what you think.

Join the discussion.

The Youth & Family Marketing Event Symposium Highlight: Technology and Social Media

Technology and Social Media Symposium: Kids and youths are early adopters of technology- how do you win them over early to keep them as life long consumers? Likewise, how are kids, youths and families using technology and social media today? Why do some technologies like the Wii and iPhone transcend life stages while others do not? On a marketing end, just because social media is free, does not mean you have to use it as a marketing tool. What are the best ways to incorporate social media and other technologies in your plan?

Join us to find out more at
The Youth & Family Marketing Event!

May 10-12, 2010
Hotel Sax

Register by FRIDAY, February 12 and SAVE $300!

Brochure Download
Register Today and SAVE!

Takeaways from event sessions:

* The opportunities available through the use of social media
* The risks inherent in using social media as a research platform
* Creating an overall strategy for your social media program
* Social Media Measurement
* Social Ecosystems That Ignite Audiences
* Using social media to reach mom


* How kids influence the purchase decision
* Making Meaning of immersion data
* Family 3.0: Rethinking the American Family
* Understand changes in family dynamics
* The role of technology in a kid’s life
* Tapping into the anthropological analysis


* Developing effective model to increase the active participation of your brand
* Mitigating risk in conversational marketing
* Mobile Marketing- Where Your Consumers Are
* Communicating new product offerings on a very limited budget
* Connecting your Brand with the Next Generation of Viewers
* Reaching today’s urban youth consumers

Save $500 on The 2010 Social Media & Community 2.0 Strategies

Your last chance to save $500 expires this Friday.
Register today for THE most Results-Driven social media conference of the year!

In the new business environment- where every initiative must have a measurable return- you need real-life case studies from corporate executives who’ve “cashed in on the conversations” happening every second about their brand, product and company. The 2010 Social Media & Community 2.0 Strategies program is designed to help leverage social media as a powerful driver of real business results:

Speakers from companies leading the social media revolution, including: Consumer Goods (P&G, The Coca-Cola Company, Mars Chocolate, Kodak, Lego), Retail (Best Buy, B&N, Sears), Online Services (eBay, LinkedIn, Yahoo), Travel (Intercontinental Hotels, Starwood Hotels), Electronic Goods (Microsoft, Turbotax, National Instruments) AND MORE! (view full list)

Big Picture Conversations: Forget one-sided lectures. You need two-way conversations. Featured conversationalists include Duncan Wardle, VP, Disney, Vida Killian, Communities and Conversations, Dell, and the author who started the social media ‘Grounsdwell’, Charlene Li.

Case studies tailored to your business objective: Only attend sessions that are right for YOU. Choose between concurrent tracks on: Market Research, Innovation, Marketing, Brand/Customer Management

Facilitated Networking Activities: Built-in time to connect with both speakers and other attendees- Another way to make the most of your experience and build authentic connections with your peer community.

Exceed your company’s social media ROI expectations. Join us this May in Boston.

Social Media & Community 2.0 Strategies Event
Brochure Download
Register Today and SAVE!

Social Media & Community 2.0 Speaker Profile: Greg Matthews, Director of Consumer Innovation, Humana

Greg Matthews
Director of Consumer Innovation

Greg Matthews is Director of Consumer Innovations at Humana. In this role, Greg is taking a broad view of consumer health to create new products, programs and services. During his tenure at Humana, he has had responsibility for start-up operations of joint venture companies like Green Ribbon Health and Sensei, and in Humana’s first European subsidiary in London. Additionally, Greg has conducted ethnographic research into business opportunities in developing markets, and has been a member of the Institute for the Future’s Health Horizons forum.

Prior to joining Humana, Greg spent his career in technology-oriented consulting firms. At Accenture, Greg worked in the Financial Services and Technology lines of business both in Chicago and in Frankfurt, Germany. Later, Greg was Vice President and Chief People Officer at Chicago-based Braun Consulting (now a division of Fair Isaac). Greg lives with his wife and two daughters in Louisville, Kentucky.

Join Greg as he presents, “Humana Innovation Center Leverages Social Networks to Help Quitters of the World Unite!” at 11:30am, Tuesday, May 4th at Social Media & Community 2.0 Strategies.
Social Media & Community 2.0 Strategies
May 3-5, 2010
Boston World Trade Center & Seaport Hotel
Registration: http://bit.ly/bTD2Xt

NYTimes: How to Market Your Business With Facebook

New York Times reporter Kermit Pattison writes today that small business owners may want to re-think their relationship with Facebook. As we’ve covered on this blog before, Facebook can be a powerful tool for small business owners. Utilizing the fan page and group functions, your product/service’s reach can extend far beyond your target market. Here’s what Pattison has to say, Businesses can easily create a Web presence with Facebook, even if they don’t have their own Web site (most companies still should maintain a Web site to reach people who don’t use Facebook or whose employers block access to the site). Businesses can claim a vanity address so that their Facebook address reflects the business name, like www.facebook.com/Starbucks. Facebook pages can link to the company’s Web site or direct sales to e-commerce sites like Ticketmaster or Amazon.

Read more of Pattison’s claims for Facebook and let us know your thoughts.

CIA to start spying on social media?

Don Reisinger of CNET.com reports Tuesday that the CIA may start spying on social media conversations. Reisinger writes, visible Technologies, a company that monitors online social activity and packages the findings for clients, has forged a “strategic partnership” with In-Q-Tel, the CIA’s not-for-profit investment arm, to give the organization insight into social media.

For more information about these companies and about their partnerships with the CIA, please visit Reisinger’s original article here.

Study Says Stay-at-Home Moms Dominate Social Media

The Denver Business Journal reports today that The Retail Advertising and Marketing Association study released Wednesday showed that more than 60 percent of stay-at-home moms are more likely to use Facebook, more than 42 percent are more likely to use MySpace and nearly 17 percent are more likely to use Twitter. That’s compared to average adults ‘ 50 percent of which use Facebook, 34 percent that use MySpace and 15 percent that use Twitter. The article says that, the findings show retailers what advertising and marketing opportunities can be found on the Internet and within social media sites.

We’ve seen the introduction of “Mommy Blogs” and frugal homemaking blogs, but do stay-at-home moms really dominate the social media sphere? We’d like to hear your thoughts.

Study: Stay-at-home moms dominate social media

How Charities Harness Social Media for a Social Impact

Jina Moore of The Christian Science Monitor writes that as the Internet comes of age, social media has changed the way nonprofits do business. They’ve advanced beyond getting the word out on Facebook and raising money with Twitter to find a unique overlap between the mission of nonprofits and the methods of new media.

For example, the best blend of Web 2.0 and social activism may come from innovators who set out to exploit the collaborative potential of media tools. It’s just that potential that Ory Okolloh wanted to tap last year, during the election crisis and communal violence in Kenya.
A Harvard University law graduate and a well-known Kenyan blogger, Ms. Okolloh asked readers to use her blog to report on the violence in real time, subverting a government ban on live reporting. ‘I got overwhelmed by the amount of information coming in,’ she remembers. So with the help of some tech-savvy readers who volunteered their time, she set up Ushahidi, an open-source mapping software.
Ushahidi changed the reporting on Kenyan violence. Ordinary Kenyans sent text messages about attacks, which were then mapped online. A Harvard study found that Ushahidi reported on a significant number of incidents the mainstream media missed. Okolloh and her team have been refining the code since then, and the tool has been adapted to crowd-source reports of violence in Congo, medical supply shortages in five East African countries, and election monitoring for national votes this year in Afghanistan and India.
For more examples of how charitable organizations are harnessing the power of social media, we encourage you to check out Moore’s original piece here.

How charities harness social media for a social impact
Networkers shift from sharing info to linking up to effect change.

Do We Need Bit.ly and Tr.im?

How integral are URL shortening sites? Do we really need them as we Tweet, Blog and IM with one another? Farhad Manjoo writes an interesting piece in Slate debating the usefulness of such services. With no real way to make money Bit.ly, the most popular, has raised $2M in venture capital, but how will it keep investors happy with revenue? One option is to charge for their analytics service, which is currently free and provides a simple break down of clicks to a particular link. The link shortening sites are very popular on Twitter, which counts the url address characters towards the 140 character limit. What if Twitter didn’t do this and we were able to provide longer links?

Short Shelf LifeDo we really need link-shortening services like Tr.im and Bit.ly?