Tag Archives: community 20 conference

Facebook Ad Sales to Hit $1.2 Billion This Year


Adage.com reports that Facebook will soon it $1.2 billion dollars in ad sales. A new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn’t include Facebook’s so-called virtual currency trade, which would nonetheless account for a fraction of the company’s overall business. Edmund Lee writes, even though many in the industry bandy about “social” as a wide-ranging category, Facebook is the only significant player in the space, and its clear supremacy has triggered more speculation over a potential IPO, once thought to be a possibility in 2010.

Any surprises here? Let us know!

Social Media & Community 2.0 2010 Wrap-Up

Thank you to all who joined us and all who followed our coverage during this year’s event. We surpassed our already high expectations for this year with the amazing keynotes, speakers, sponsors and attendees. We hope that you found our coverage useful as we work to continuously bring you information to spur conversation and discussion with your peers.

To continue the discussions well into 2010, we encourage everyone to join the Social Media and Community 2.0 Strategies LinkedIn Group. Join other brand community advocates, community pros and social media professionals in this exclusive group. For those of you already in the group, let’s start discussing many of the topics featured at the conference and consider new ones as we enter this new decade.

Our ongoing coverage of industry news and professional posts from across the social media spectrum doesn’t end with the conference. Keep up with the latest news by subscribing to daily updates right here on our blog.

If you are interested in being a guest blogger for Community 2.0 please contact Melissa Sundaram at msundaram@iirusa.com. We’d love to have your input!

Social Media & Community 2.0 Strategies Highlight: Michael Donnelly, Coca-Cola


Michael Donnelly, Group Director,
Worldwide Interactive Marketing,
THE COCA-COLA COMPANY
Follow Michael: @michaeldonnelly

As Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, Michael is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst Coca-Cola’s marketers throughout the world. Working in the interactive marketing arena since 1998, Michael recently focused on creating effective programs in Social Media Mkt, Consumer Generated Media, Virtual Worlds and on expanding the company effective use of Search Engine Marketing. Programs under Michael’s supervision have recently won ‘Best in Show’ at OMMA, Silver and Bronze awards at MIXX, a Creative Media Award from Media Magazine, 2 achievement awards from the Society for New Communications Research and an Emmy nomination for “Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices’.

Michael was with Johnson & Johnson for 9 years prior to joining The Coca-Cola Company. There, as part of their Global Marketing Group, he led their Interactive Marketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences. Before J&J, he spent five years each with Beiersdorf Inc. and SmithKline Beecham in consumer product sales management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others. Michael received his BA from The College of New Jersey and my MBA in the Management of Technology from New Jersey Institute of Technology.

Michael’s biography courtesy of iMedia Connection.

Join Michael and a great line-up of others (download the brochure for details) at “How Can I Find the Sweet Spot where Traditional Media Meets Social Media? A Panel Conversation with Media Directors taking Traditional Media Social” on Wednesday, April 5 at The Social Media & Community 2.0 Conference in Boston. For more event details, please visit the website.

Google adds social media activity to search results

Utalkmarketing.com reports today that Google has launched Social Search facility that enables users to discover publicly available web content from their social circle online.

Currently still in its experimental stage, when using Social Search users will sometimes see a special set of “Results from people in your social circle” towards the bottom of the results page.

These social results include relevant websites, blogs, status updates, and other publicly-available content from users’ online friends and contacts.

As a social networking user, will this help you find relevant content online? Or, are you able to find said content easily on Facebook, Twitter and YouTube?

Google adds social media activity to search results

Good Riddance to Twitter Spammers, Impersonators, and Serial Abusers!

Jennifer Van Grove from Mashable recently posted a great article on a list of 10 people that we will no longer see on Twitter anymore. This comes after Twitter recently announced changes to its terms of service, in an effort to crackdown on bad behavior on the site. Here’s a list of the 10 people we will no longer see, as detailed by Jennifer on Mashable.

1. The Impersonator
2. The Bot
3. The Naked Chick
4. The Serial Abuser
5. The Squatter
6. The Slimy Salesman
7. The Hashtag Spammer
8. The Plagiarizer
9. The Uber Oversharer or Bully
10. The Faker

Which are you most excited about never seeing again?

How Charities Harness Social Media for a Social Impact

Jina Moore of The Christian Science Monitor writes that as the Internet comes of age, social media has changed the way nonprofits do business. They’ve advanced beyond getting the word out on Facebook and raising money with Twitter to find a unique overlap between the mission of nonprofits and the methods of new media.

For example, the best blend of Web 2.0 and social activism may come from innovators who set out to exploit the collaborative potential of media tools. It’s just that potential that Ory Okolloh wanted to tap last year, during the election crisis and communal violence in Kenya.
A Harvard University law graduate and a well-known Kenyan blogger, Ms. Okolloh asked readers to use her blog to report on the violence in real time, subverting a government ban on live reporting. ‘I got overwhelmed by the amount of information coming in,’ she remembers. So with the help of some tech-savvy readers who volunteered their time, she set up Ushahidi, an open-source mapping software.
Ushahidi changed the reporting on Kenyan violence. Ordinary Kenyans sent text messages about attacks, which were then mapped online. A Harvard study found that Ushahidi reported on a significant number of incidents the mainstream media missed. Okolloh and her team have been refining the code since then, and the tool has been adapted to crowd-source reports of violence in Congo, medical supply shortages in five East African countries, and election monitoring for national votes this year in Afghanistan and India.
For more examples of how charitable organizations are harnessing the power of social media, we encourage you to check out Moore’s original piece here.

How charities harness social media for a social impact
Networkers shift from sharing info to linking up to effect change.