Tag Archives: Community 2.0 Live

Community 2.0 Across the Web

While the C2.0 team rests up from another great conference, we did want to take some time today and search the web and look for any blog posts written by attendees or speakers. As more appear or if you’d like to forward any you find, we’ll be sure to share with everyone:

Live from Community 2.0: How to Be a Kick Ass Community Manager from The Engaged Consumer Blog

Tara Hunt’s “Whuffie Factor” Tidbits from Community 2.0 from the Citizen Marketer 2.1 Blog

Building the business case for online communities from the FreshNetworks Blog.

Track Presentation: Southwest Airlines – Nuts About Online Communications

Paula Berg, Manager of Emerging Media from Southwest Airlines presented the second afternoon of Community 2.0. She described the history and overall success Southwest has had in utilzing social media after their participation on the A&E reality show Airline, begining with launching their blog which has grown and expanded and become an award-winning source of information and behind-the-scenes look at Southwest from employees across the organization. Here’s a short clip from her presentation:

Track Presentation: Building Pageviews: Knowing What Works for Your Audience

Eby Ghafarian, an Independent Social Media Marketer, kicks off our afternoon tracks sessions focused on Community Culture & Strategy. He begins by discussing the necessary steps to begin building awareness:

  • Research: ask your audience (or potential audience)
  • Narrow your scope
  • Prepare to fail
  • Stimulate the conversation

In preparation to understanding a company’s community, he stresses that surveys aren’t necessarily the best option, instead utilize what’s available: forums, comments, and Twitter. It’s essential to establish trust and keep the conversation going, it only hurts the company if you participate in these online areas and once information is captured you then leave, this is a break in trust.

Then companies should focus on relevance, just because you can do something, doesn’t mean a company should. In turn, you should keep your community members’ investment in the community low and simple – don’t force them through long rigorous registration forms. In turn companies’ can take advantage of open platforms.

But the process is difficult, companies’ must be prepared to fail, because technologies and community strategies are constantly changing and new tools are launched regularly, can anyone truly say what will work for them unless they launch and let their community tell them what works and what doesn’t?

Therefore communities give companies an opportunity to engage their audience, they are their in the community for a reason either brand loyalty, contextual relevance, and great content. It’s important than for companies to have a hand’s on approach with the communities they launch. Which means that community managers shouldn’t be the only ones involved. It’s critical that everyone in the company take part and share especially around their expertise, it will help create the impression that the company is not simply monolithic, but made up of actual people prepared to share and interact with the audience.


Ways to Benefit from the Power of WE

Barry Libert, CEO of Mzinga, looks at the composition of our leadership across our companies and the failure of our leaders in grasping the value of their communities behind them and their organizations. This was a very free flowing presentation. I think the best way to capture it in all honestly, are some of the great tweets coming from attendees:

DawnL: I respect Barry Libert: “Mzinga has done a lot wrong and some right”. An exec who can see both and says it. #c20

templedf: @blibert: “Every business is nothing more than the sum total of their communities.” #C20

podolsky: listening to an awesome speech by ceo of mzinga at #c20

aaronstrout: RT @templedf: @blibert: It’s about relationships and communication. “It ain’t about selling shit.” #C20

mlees: Barry Libert, Mzinga, telling it like it is. AT&T, Chevrolet, others. Do you know what business you’re *really* in? (#C20)

templedf: So far, so good. @blibert makes the point that America’s leadership doesn’t get it because they’re dinosaurs. #C20