Tag Archives: Community 2.0 discount

Top Reasons Why Social Media & Community 2.0 Strategies is a Must-Attend

Social Media & Community 2.0 Strategies prides itself on sharing real world stories on establishing new practices for building relationships with markets in a social world. Cross-industry marketing, social media and community experts and gurus will be on-hand to share the strategies behind their success. From setting your social media strategy, to operationalizing it, to measuring the results, this event covers it all.

Today we’ve pulled together the Top Reasons Why Social Media & Community 2.0 Strategies is a Must-Attend:

  1. 1. It’s the first all client-side case study-based event focused on social media as a driver of business results. Hear from: AT&T Interactive, Best Buy, Dell, General Motors, Unilever and many more!
  2. 2. The program focuses on what really matters – the Strategy, Operation and Results of social media on your business.
  3. 3. All new keynote presentations by industry gurus, including Marc Gob??, Scott Stratten, Michael Tchong and James Fowler.
  4. 4. NEW for 2011′An All Day Primer on Social Gaming: Explore a new realm of social behavior and dig deeper into the virtual world of gaming.
  5. 5. Social Media 101 Primer’Refresh your social media skills and perfect your social engagement. Strengthen the social media strategy for your company.
  6. 6. Learn the strategies and catch the next wave of social media before your competition does ‘they’ve already signed up to attend, have you?

No matter what business you’re in, Social Media & Community 2.0 Strategies will share the tools, techniques and knowledge you need to use social media strategically to drive business results.

As a reader of the Social Media and Community 2.0 blog, you will save 15% off the standard price when you register and mention priority code SOCIAL11BLOG5. Join us this April and find out what’s working, what’s not and where the future of social media is headed.

Register today to secure your spot and save!

If you have any questions about the agenda, feel free to contact me, Michelle LeBlanc, at MLeBlanc@iirusa.com.

We hope to see you in Boston this April!
All the best,
The Social Media & Community 2.0 Team

The Social Media & Community 2.0 Event Page: http://bit.ly/hFYyMw

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Stories of Social Media marketing success from Kraft, Unilever, Ubercool and more

In today’s newly defined social economy, social media and community culture are fundamentally reinventing the ways in which we communicate and engage with our customers, and our markets. It’s impossible to ignore the growth of social media and communication through these channels is becoming the “new normal”.

Social Media & Community 2.0 Strategies prides itself on sharing real world stories on establishing new practices for building relationships with markets in a social world. Cross-industry marketing, social media and community experts and gurus will be on-hand to share the strategies behind their success.

View the speaker list.

Featured sessions include:

  • Creating an Integrated Marketing Campaign: Utilizing the Right Social Media Channels: Christine Cea, Director of Marketing Communications, Unilever
    Hear how Unilever integrates social media, traditional media efforts, as well as WOM marketing to create a strong promotional campaign. Learn what technologies they are using, why it’s working, and the role it plays in their brand strategy.

  • Optimizing Marketing Communication through Social Listening: Heddy Parker DeMaria, Director, Consumer Insights & Strategy, Kraft
    A case study on how a good integrated marketing communication program was made great through engaging Social Listening tools. The tools were able to “crack the code”, getting to much richer insight into specific consumer values, needs and behaviors.
  • KEYNOTE: Social Engagement Marketing: Michael Tchong, Founder, Ubercool, Author, Social Engagement Marketing
    Now that more than 60% of Americans have a social network profile, media and marketing are inundated by a wave of change. Follow along as Michael takes you on a roller-coaster ride through the social media landscape and reveals how this new dialog is uprooting society. This insightful tour covers such leading-edge topics as fan pages, buzz monitoring, social listening and intelligence, control panels, hash tags, link tracking, social APIs, location-based mobile apps and social currency.

Download the brochure for full conference details here.

Be a part of the evolution and register today! As a reader of the Social Media and Community 2.0 blog, you will save 15% off the standard price when you register here with mention priority code SOCIAL11BLOG4 when you register before Friday, February 25.

We hope to see you in Boston this April!

All the best,
The Social Media & Community 2.0 Team

The Speakers of Community 2.0: Beth Murphy

This week we’re speaking with Beth Murphy the Head of Marketing & Communications at Digg. Beth will be participating in the panel discussion ‘Don’t Just Survive, Thrive. Tips & Techniques for Sustaining Your Community’ on Tuesday, May 12.

Listen to the podcast here:
http://www.iirusa.com/upload/wysiwyg/New%20Media/C20_BethMurphy.mp3

And as a reader of the Community 2.0 blog, we’d like to invite you to join us at Community 2.0 from May 11-13, 2009, in San Francisco. We’re offering you an exclusive 25% discount when you register for the conference using the code XM2105Link. We hope to see you there!

Community 2.0:
http://www.link2community.com

Join us at Community 2.0:
https://www.iirusa.com/community/registration.xml?state=select_event