Tag Archives: Community 2.0 Conference

Flashback Friday: Which department should own social media?

Social Media and Community 2.0 Strategies is taking place April 4-6, 2011, in Boston, Massachusetts. Fridays leading up to the event, we’ll be recapping one of the sessions from the 2010 Social Media & Community 2.0 Strategies Event. For more information on this year’s event, download the brochure.

A Look Back at SMC2010: Which department should own social media?

Many presentations from Monday’s primer discussed the involvement of various departments in the launch of online communities.

The speakers were community managers who had the benefit of working across departments while staying faithful to the communities they served. They limit marketing messages, engage the proper resources when necessary, set up guidelines and manage the health of the community.

Companies instinctively think that marketing and communications should own social media, largely because it is seen as another channel to convey the marketing message.

However, I heard today that many believe that companies should limit marketing involvement in social media in order to foster the relationship without appearing disingenuous.

If you don’t have the resources for a community manager who do you think is best suited to own and cultivate the user relationship?

Looking back at the past year, has your company reevaluated what department social media should be controlled by? Is social media a branch of marketing in your company currently?

4 Great Reasons Why Social Media & Community 2.0 Strategies Should Matter to You

Time is Running Out to Save on the 2011 Social Media & Community 2.0 Strategies Conference – Register by This Friday & Save $100 off the standard rate!

We thought that you may be interested in these 4 great reasons why our upcoming Social Media & Community 2.0 Conference should matter to you:

1. A new focus on the Evolution of Social Media.
Why this matters to you? Hear from industry leaders who have already had success with their social media strategies and gain the insights, strategies and experiences needed to make real business impact at your organization. Download the brochure for full details.

2. Concurrent Tracks tailored to your business objectives.
Why this matters to you? You get the flexibility to build your own agenda, focusing in the sessions that help you achieve your specific goals. Choose between concurrent tracks on Strategy, Operation and Results. View the agenda.

3. Over 60+ industry leading corporate practitioners sharing real stories and best practices.
Why this matters to you? Gain one-on-one insights from powerful leaders like AT&T Interactive, Best Buy, Dell, General Motors, MTV & Unilever on setting the setting the strategy, operationalizing it and measuring the results for your business. View the speaking roster.

4. We were here before social media was cool.
Why this matters to you? Our industry expertise dates back 4 years when we first launched our Social Media conference. We’ve grown and expanded over the past couple of years to meet your needs; by inviting the industry leading gurus sharing insights and results, and creating a program answering all of your social media needs.
Join us next month and find out what’s working, what’s not and where the future of social media is headed.

We hope to see you in Boston this April! If you have any questions about the agenda, feel free to contact me, Michelle LeBlanc, at MLeBlanc@iirusa.com.

Top Reasons Why Social Media & Community 2.0 Strategies is a Must-Attend

Social Media & Community 2.0 Strategies prides itself on sharing real world stories on establishing new practices for building relationships with markets in a social world. Cross-industry marketing, social media and community experts and gurus will be on-hand to share the strategies behind their success. From setting your social media strategy, to operationalizing it, to measuring the results, this event covers it all.

Today we’ve pulled together the Top Reasons Why Social Media & Community 2.0 Strategies is a Must-Attend:

  1. 1. It’s the first all client-side case study-based event focused on social media as a driver of business results. Hear from: AT&T Interactive, Best Buy, Dell, General Motors, Unilever and many more!
  2. 2. The program focuses on what really matters – the Strategy, Operation and Results of social media on your business.
  3. 3. All new keynote presentations by industry gurus, including Marc Gob??, Scott Stratten, Michael Tchong and James Fowler.
  4. 4. NEW for 2011′An All Day Primer on Social Gaming: Explore a new realm of social behavior and dig deeper into the virtual world of gaming.
  5. 5. Social Media 101 Primer’Refresh your social media skills and perfect your social engagement. Strengthen the social media strategy for your company.
  6. 6. Learn the strategies and catch the next wave of social media before your competition does ‘they’ve already signed up to attend, have you?

No matter what business you’re in, Social Media & Community 2.0 Strategies will share the tools, techniques and knowledge you need to use social media strategically to drive business results.

As a reader of the Social Media and Community 2.0 blog, you will save 15% off the standard price when you register and mention priority code SOCIAL11BLOG5. Join us this April and find out what’s working, what’s not and where the future of social media is headed.

Register today to secure your spot and save!

If you have any questions about the agenda, feel free to contact me, Michelle LeBlanc, at MLeBlanc@iirusa.com.

We hope to see you in Boston this April!
All the best,
The Social Media & Community 2.0 Team

The Social Media & Community 2.0 Event Page: http://bit.ly/hFYyMw

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