Tag Archives: Comedy Central

Turning Trials into Triumph in the New Media Landscape

Photo: Tony Grove Lake, United States, by Greg Rakozy

“Dwell on the beauty of life. Watch the stars, and see yourself running with them.” – Marcus Aurelius, Meditations

During Day 1 of the Media Insights & Engagement conference, Ryan Holiday, media strategist and author of The Obstacle is the Way and Growth Hacker Marketing, encouraged attendees to embrace Marcus Aurelius’ philosophy of Stoicism to turn adversity into an advantage. 

According to the Internet Encyclopedia of Philosophy, “the aim of Stoicism was not merely to gain a rational understanding of the world but to allow that rational understanding to inform the way in which one lived.” 

“In any and every situation – no matter how bad or seemingly undesirable it is – we have the opportunity to practice a virtue,” Ryan asserts. During his presentation, Ryan explained that many icons of history followed this philosophy – from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs – to turn obstacles into opportunities.

The three disciplines of this philosophy are:
- Perception: what we tell ourselves an obstacle means
- Action: seeing the obstacle as an opportunity, then taking advantage of that opportunity
- Will: what you bring to overcome the obstacle

Today, many of the conference presenters explained how they are applying this philosophy to navigate the new media landscape.

During his presentation, “Revolution or Reinvention? Some Straight Talking on TV’s Transformation,” David Boyle, BBC Worldwide, said “that things are changing, but it’s a slow revolution, not chaotic disruption.” He explained how it’s not a “doom and gloom” situation, but one from which we can learn to adapt to the new ways of learning about our customers.

This philosophy can also be seen In Chanon Cook and Kathleen McLean‘s presentation, “Keepin’ it Together: Maintaining the Connection between Content and Brand Today.” They explained how Comedy Central is overcoming the challenge of meeting customers on their own terms for viewing content, while successfully maintaining the critical connection between brand, content and viewer.

In “Measurement Science: Unlocking Data’s Potential,” Pat Pellegrini, Ph.D., Simmons Research, explored how Simmons is taking on the challenge of minimizing sample burden, maximizing passive data collection, and modeling and calibrating across data.

Stay turned for more conference updates and insights on ways to triumph in the new media landscape!


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

How Does Your Brand Show the Love?

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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO and Chairman, Starbucks

Brands are built on relationships with customers. To have “customers for life” you must win their hearts. In “How to Get Into the Hearts of Your Audience with the Emotional Branding Tactics Used by Apple, Nike & Coca-Cola” by Mary Stribley, she says that “by adding an emotional dimension to their brands, they’ve managed to cultivate loyal advocates and legions of lifelong paying customers.” 

To learn more about making meaningful connections with your customers, join Chanon Cook, SVP, Strategic Insights & Research, Comedy Central and Kathleen McLean, Sr. Manager, Strategic Insights & Research, Comedy Central, as they present “Keepin’ It Together: Maintaining the Connection between Content and Brand Today” on Feb. 1 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn the push and pull of meeting viewers on their terms with the need to maintain a connection between brand, content and viewer. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Multi-Cultural, Generational & Platform Insights from Comedy Central, US Census & More

From multi-cultural to multi-generational, we are competing
for the most diverse audience than ever before. As if that’s not challenging
enough, let’s not forget about connecting and engaging through multi-platform
channels.

It’s time to embrace a new paradigm at The
Media Insights & Engagement Conference
.

The Media Insights & Engagement
Conference 2016
February 1-3, 2016
The Ritz Carlton ‘ Fort Lauderdale Hotel
Fort Lauderdale, FL
Join your industry peers to explore the myths and realities
of who’s really out there, and prepare you for what’s coming next.
??        
New Age America: Marilyn Stephens, Data
Dissemination Specialist; Media Lead, US Census Bureau
A statistical snapshot of what really
separates Millennials and Boomers. Are millennials the NEW Boomers? If so, how
so? If no, why not? The question is always the same: “What does the data
say?” Get ready to explore what makes a Boomer and what makes a
Millennial.
??        
Keepin’ It Together:  Maintaining the
Connection between Content and Brand: Chanon Cook, SVP, Strategic Insights
& Research, Comedy Central
As viewers increasingly expect to watch
television content on their own terms (their own schedules, platforms and
devices), network brands are giving viewers access to their content across a
multitude of “channels”. View the brochure for full session details:
??        
Hispanics, Media & the Bottom Line: Adriana
Waterston, SVP, Insights and Strategy,
Horowitz Research
The Hispanic composition of the U.S.
population is 18% and growing. It’s no wonder businesses from all walks of
industry are looking to Hispanics as the key segment to reach in order to grow
their bottom line…Click here for more info on this interactive think tank
session. 
And that’s not all. Research and insights leaders from ABC,
Netflix, BBC Worldwide, iHeartMedia, Viacom, A+E Networks, NBCUniversal,
Comcast, ESPN, AMC Networks, Vevo and more unite to help you decipher the
future of media. Download the full
brochure: http://bit.ly/1OKiQ49

Use code MEDIA16BLI for $100 off the
current rate. Don’t be left behind, register today: http://bit.ly/1OKiQ49

We hope to see you in Fort Lauderdale!

Cheers,

The Media Insights & Engagement Conference 2016 Team
@_MediaFusion

#MediaInsights16

The Impact of TV Everywhere?

“It’s doing exactly what pay-TV providers have hoped it would do’ it’s cutting churn and leaving customers more satisfied with their overall service. Some 28% of pay-TV customers were more satisfied with their service (compared to 24% a year ago), and 33% said they were less likely to change providers, and improvement from 25%.

The real winner may be hybrid TV offerings. GfK said that among consumers who have a pay-TV service AND streaming services, 39% said they’re less likely to change providers and 35% are more satisfied with their pay-TV service.” Read about the the study, ‘How People Use Media: TV Everywhere/VOD,’ from GfK and the of the post here.

Live from #MediaInsight: Comedy Central: More than a TV Network

Angela Hamlin, VP Research, COMEDY CENTRAL

Stand-up comedy is a huge draw for the millennial audience.  Over 1.5 million people have downloaded the CC: Stand-Up app thus far, and stand up programming is extremely popular for the network.

Stand-up is frequently shared.  Fans want to experience stand-up with others even if they aren’t in the same place – sending links and watching content virtually “together” is something that millennials do often.  

Fan Fundamentals:

1. Relatable – stand-up speaks to and for millennials 

2. Topical – truth and knowledge equal power.  Comedy is a safe space for hot button issues like race and politics

3. Diversity – this goes far beyond race.  Gender, sexual orientation, and religion are all on the table.  By laughing at difference, millennials expose themselves to other points of view 

4. Courageous - edginess is an important characteristic.  In some situations, if comedy can offend, comedy can transcend.  Censorship is not cool – while millennials understand that there are some situations that require a dialed-down approach, in general 60% say that censorship takes away from the art of comedy

When asked if there is a line that shouldn’t be crossed, millennials are clear – pretty much everything is fair game, as long as it is delivered without hate

ABOUT THE AUTHOR

Ben Proctor is Insights Strategist at Miner & Co. Studio, a New York-based consultancy