Tag Archives: CNN

CNN & NBC News Share Where the 2016 Election Polls Went Wrong

Last week marked an important week in American history, the
inauguration of President Trump’ but our researcher minds can’t help but
wonder, what happened with the polling?
Media Insights & Engagement Conference brings CNN and NBC News to the
keynote stage to reveal Insights from the 2016 Presidential Election!

Join Robin Garfield, SVP, Research & Scheduling, CNN for
a comprehensive look at event participation, media consumption and public
opinion over the course of this unprecedented election cycle. From record
engagement in the presidential race to the dynamic environment heading into
election day, Robin will address what the data said and how these insights
compared to the outcome of the election.
John Lapinski focuses on how election polls and other
data-driven analyses did not fully predict the Trump phenomena. He’ll uncover
the lessons learned from the 2016 election, and how this will change how the
media analyzes and covers elections going forward.
Don’t miss your chance to truly understand the historical
outcome (at least to the mind of a researcher) of the 2016 election.
Read our recent blog
post on the 2016 Presidential Election: http://bit.ly/2jTI4Jp
Plus, hear from Facebook, NBC, HBO & Nielsen Social for
a panel discussion on How Consumers Engage with Programming Across Social
Platforms. See the full session description here: http://bit.ly/2iVS6dg
See who you’ll join at The Media Insights & Engagement
Conference: http://bit.ly/2j0JlyS
Use exclusive Blog
discount code MEDIA17BL for $100 off the current rate. Buy your tickets here: http://bit.ly/2j0JlyS
We hope to see you in Fort Lauderdale next week!
The Media Insights & Engagement Conference Team

Summary of The Media Insights & Engagement Conference Day 3

The final day of The Media Insights &Engagement Conference started off with co-chair Tom Ziangas giving us a recap of Day two.
Once again, we had a top-notched entertaining and informative keynote speaker, B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International, who discussed Turning Talent into New Rockstars. Bonin talked about the challenges of media and commerce in our ever changing world (radio to TV to digital to what’s next). His comical approach to our business covered topics like multi-tasking vs smoking pot, toothbrush usage, and the addiction of social media. He also gave us an understanding of Hackonomy – the concept of breaking things to create value.
Our featured session of the morning, Post-Disruption, The New, New Media Landscape, saw Jake Katz, VP of Audience Insights & Strategy at Revolt TV explain how brand positioning should take advantage of all of the cross-platform opportunities available. He focused on the cultural shift of audiences and consumers, as well as brand behavior, and how social media amplifies traditional media. Due to all our media options, Jason tells us that the medium influences how the message is received, so don’t be everywhere, be somewhere strategically.
The last day had three groups of strategy labs. The first breakout at 11 am consisted of:
??         Developing a Global Cross Channel Measurement Plan with Vivian Takach of Netflix
??         Gen Next: Is TV the Second Screen? with Mark Loughney of Turner, Sesame Workshop’s Diane Polvere, and was moderated by Robert Miner
??         The Democracy of Downloading: What Gamers Expect from Digital Distribution with Chris Rethore and Allison Taylor from MarketCast
The next lab sessions at 11:45 am were:
??         Viral Video Hits: The Why, How and What Established Networks Can Do About It
??         Decoding the Entertainment Landscape in Latin America
??         The New Habit of Always-On Shopping: What it Means for Marketing
Comedy Central’s Shari Cleary presented an entertaining (and R rated) session about viral videos on social media and how their growth is taking the world by storm. Content experiences resemble hanging out among friends for the viewers. Self-created content also creates a platform for those lacking presence in traditional media. Fans like these videos and find them fun and easy to use.  They also like the fact that they can form conversations around them.
The conference’s final lab sessions at 12:30 pm were:
??         The Future of Online Video Measurement
??         Understanding Kids and Media Behavior in a Multi-Screen World
??         Best Practices for TV Advertising in a 2-Screen Environment
Theresa Pepe from Viacom covered all of the areas about kids’ viewing and behaviors (that Nielsen is not measuring). Kids are using more social media and digital media like Facebook, Netflix, Instagram, Pintrest, Skype, Pandora, and a wide array of apps. We also learned about how moms are using smart and mobile devices. Top activities for moms include listening to music, communicating/sharing pictures, browsing the internet, and playing games. And kids continue to follow mom’s lead, but kids are more likely to view TV on mobile.
The conference concluded with the Case Study Awards. This year’s nominees were:
??         Digital Acculturation: Helping Brands Engage New Canadians presented by Olga Churkina-Voigt (Fresh Intelligence) and Sebastian Fernandez (Yahoo)
??         Not So Fast: The Benefits of Fast Forward Disabling with Duane Varan (MediaScience) and Julya Fridman (A&E)
??         Longitudinal Ethnography of Media Audiencesgiven by Richard Zackon (CRE) and David Tice (GfK)
After our co-chairs gave their closing remarks the MediaScience/A&E presentation was voted this year’s Case Study winner.
Overall, this was a great conference. The lab sessions were extremely helpful, as there were some very interesting studies and discussions about how we can better use data to monetize ROI. Yet, there is still a lot to learn in our ever-changing industry, especially among millennials, social media and cross-platform opportunities. Technology is constantly changing and we as researchers need to stay ahead of the curve to be successful in reaching our audience and consumers.
Our morning keynote speakers were all entertaining, engaging, and a great way to start off each day.  Dr. Jeffery Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and in their own humorous way had us laugh, as well as think, as they each shared great insights about media, brands and viewers.
Our co-chairs, Tom Ziangas and Jess Aguirre, along with our event producer Rachel McDonald put together a fantastic program, and I am looking forward to next year’s conference in Ft. Lauderdale.

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

Top Digital Impact Blog Posts of 2014

We’ve published a lot of interesting, innovative, and inspiring blog posts about digital impact and media insights this year, so we wanted to take a moment to look back on the most popular posts of 2014. Here are the topics our readers enjoyed the most this year:
GfK’s SVP of Media & Entertainment On How Viewing Devices and Services Impact Audience Measurement: We sat down with David Tice, senior vice president, Media and Entertainment at GfK Custom Research, to discuss how the explosion of devices and services for viewing is impacting audience measurement. According to Tice, the two screen environment has made it easier for people to see an advertisement on TV and then go onto their smartphone or tablet and visit the website if they are interested. And, this in turn, has been really helpful to advertisers. ‘People’s use of television, whether it’s younger or older folks, hasn’t changed a lot. What’s changing is the source of what they are watching,’ he said. ‘In the past it was your broadcast or cable networks, now people are using their TV sets to watch Netflix, Amazon or Hulu, because they want to use that bigger screen, that better quality sound than just watching it on a laptop or a tablet.’ To read the full post, click here.
TV is a Key Player in The Future of Media Planning: The Television has been homes for over 60 years and it’s still not time it out just yet. Thanks to the drastically changing ways we consume content these days, TV advertising is at a crossroads: advertisers are now planning integrated TV and online video advertising campaigns. Today, TV is one of the fastest-moving areas of advertising, with new campaigns aiming to capture the massive opportunity of linear TV, smart-TV, and online video viewers. Advertisers are looking for holistic campaigns that capitalize on the opportunities of engaging with consumers across multiple screens. To read the full post, click here.
10 Things You May Not Know about Binge Watching: Binge watching has become a new norm and the negative connotation of a “couch potato” is fading along with the term itself. The term came from Urban Dictionary and used to refer to watching a TV series on DVD in succession. Now the term has changed to include watching online on sites such as Netflix or Hulu for days on end. Earlier this year, Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us, “binge and TSV will continue having an impact on networks.  The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window.” To read the full post, click here.
World Cup With a World Problem: Illegal Streaming: The 2014 World Cup started in the middle of June and ended on July 13th. This was to be a memorable World Cup not only for the play on the pitch but for the illegal streaming as well. It is estimated that 500,000 people watched the Russia vs. Belgium game illegally. While this number was high, the more important games had even more viewers. Even though there were legal live streams viewers still watched illegally. According to a poll by The Washington Post, one in five watchers went on “some shady website.” To read the full post, click here.
Report: Mobile Technology is Transforming the Face of Creativity and Design: The New Creatives Report, a U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines, found that 77 percent of creatives believe change within the industry is happening rapidly, with two-thirds expecting their role will be significantly different within three years. Additionally, 87 percent of those who create mobile content believe doing so has had a positive impact on their work. ‘Creatives are going mobile, and this means a sea change for the creative process,’ said David Wadhwani, senior vice president and general manager, Digital Media Business Unit at Adobe. To read the full post, click here.
Technology is Changing How We Understand the World:  Magnus Lindkvist, Trendspotter & Futurologist, discussed how technology is not only changing how we do things, but also how we understand the world, business, and people as well as the emerging space of marketing science. According to Lindkvist, technology is changing how we do things and how we understand the world, business, and people. It visualizes the fringes of society in a new way. Before, the mainstream was dominant by its strength in numbers, but in the ‘thoughtsphere’, a Minnesota flute tribe or Namibian upstart company can have the same perceived presence as a king or queen. To read the full post, click here.
Best Use of Social Media for Television: The finalists for the 2014 Shorty Awards are in and here’s a look at the finalists in the Best Use of Social Media for Television. Candidates were chosen by examining the best TV Show Twitter accounts that share updates, behind the scenes videos, commentaries and even some insight to future episodes and connect and engage with their fans. We took a closer at the Finalists, how they use social media and their accomplishments. To read the full post, click here.
Social Television: How Social Media Changed The Way We Watch TV: Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed. Despite initial fears from some professionals in the TV industry who wondered if social media and the web would drastically reduce the amount of time people might spend in front of their television screens, the television industry has actually been able to effectively adapt to meet the needs of today’s social-savvy viewers. In fact, more Americans’and more of the world’are now turning to their TVs to watch shows and programs that offer unique, socially integrated viewing experiences. To read the full post, click here.
HBO Research Director Tackles Cross-Platform Media Consumption: Jason Platt Zolov’s daily grind as market research director at HBO would probably overwhelm anyone who isn’t comfortable making sense out of uncertainty. But that’s the nature of media research today: Platt Zolov manages to deliver reliable insights under challenging market conditions using less than perfect source materials. In a recent interview, Platt Zolov discussed some of the obstacles he faces and how he’s addressing them. ‘Multi-platform usage is really one of our biggest issues,’ Platt Zolov told us. To read the full post, click here.
DirecTV LatAm Audience Researcher Eyes Insights Partnerships: DirecTV Latin America Audience Research Director Luiz Duarte’credited with introducing set-top RPD as a syndicated product in 2010′is eyeballing insights partnerships with some big names. Duarte has made a name for himself as a savvy innovator in industry circles, notably by building commercially available ratings services at subscription viewing providers (ex. TiVo StopWatch). Now he’s looking to take the DTH digital giant’s data to the next level by collaborating with other sources, including less traditional media. ‘The Holy Grail of media data is the single-source panel,’ Duarte told us. To read the full post, click here.

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Corporate America and its Social Media Embrace

Ran across this interesting article written by David Sarno and Alana Semuels of the LATimes in which they cover corporate America’s surprising and rather clumsy embrace of social media. Using the CNN, Dominos and Amazon case as a studies, the article claims that, when the three major brands engaged with their Web-savvy fans and critics in separate incidents in recent weeks, their responses demonstrated how corporations are still learning how to control their messages — and reputations — in a fast-twitch online world. Take the time and read the article for yourself, do you agree with their assumptions of the relationship between social media and corporate America?

Corporate America’s messy embrace of new media comes with pain

Online Video Watching Habits

In a recent study by Neilson Online, discussed here at CNet, 4.1 million children ages 2 ‘ 11 watched videos on YouTube. The Disney Channel website came in second place, with 1.3 million viewers. The average child viewed 2 hours of videos from home.
Of the 75 million adults who streamed videos, they streamed 44 videos in the month of April, and spent an hour and forty minutes. Their favorite sites for videos were ESPN and CNN. Teens, 12-17, spent the most time online at an average of more than two hours. However, the study prevailed that YouTube is still dominantly the leader when watching streaming videos off the internet. Over 73 million people watched 4 billion videos. These numbers are more than all of the other competitors combined. I think the biggest impact of this survey is how many children are watching videos online. This could impact the television watching industry and change it as we know it. We’ve already seen the CW try to cope with the success of the television show Gossip Girl online, by pulling the options for free streaming video from their website. How will this study affect the future of television watching?