Tag Archives: cluster segementation

Cluster analysis for segmentation

Segmentation is key to successful marketing. Mineful looks at the importance of segmentation, and how it should put you in touch with your customers. After dividing up segments, each ones should be: measurable, relevant, accessible, distinguishable and feasible. When using cluster analysis is used, some of the parameters include:

  • Behavioral parameters
  • Attitudinal parameters
  • Psychographic variables
  • Demographic data

Read the full article here.