Tag Archives: Cloud based computing and market research

This Week In Market Research: 11/2/15 – 11/6/15

This week Fast Company released a fascinating article that discusses how ‘the cloud hospital’ is using big data in order to tackle mysterious medical conditions. ‘You probably haven’t heard of a disease called arterial calcification due to deficiency of the CD73 enzyme, which causes painful calcium buildup in the joints and blood vessels. Discovered in 2011 through the Undiagnosed Disease Program (UDP) at the U.S. National Institutes of Health, only a handful of individuals are believed to suffer from the disease, which is also known as ACDC. For people with obscure conditions, sometimes called mystery diseases, UDP has been a last resort that combines weeklong medical examinations, genetic sequencing, and data analysis in an effort to finally find a diagnosis and treatment for patients who are at wit’s end.’ This federal program essentially links databases at six private institutions and allows ‘would-be patients’ to apply for admission online rather than shipping a paper record. ”This allows all of the sites to really work together to diagnose the patients,’ says Anastasia Wise, an epidemiologist and co-coordinator of the UDN.” According to the article, 100 people have applied to UDN online within its first month. I highly recommend reading this article to anyone interested in seeing just how big data can be utilized to diagnose mystery diseases.

According to an article on medgaget.com, the MarketResearchReport.biz recently announced a new addition of a research report. The report is titled ‘Global Food/Pharmaceutical Peony Industry 2015 Market Research Report’ and examines various types of Pharmaceutical in the global market. ‘The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Food/Pharmaceutical Peony market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.’ The article also states that this specific report focuses on major leading industry players by providing info such as company profiles, production, price, and cost. On top of this, the report includes the feasibility of new investment projects and research conclusions. You can download a sample of this report on Medgadget.com here

With a lot of chatter recently about the gender pay gap in the U.S., Fast Company wrote an interesting piece that details how much the actual gap is in each industry. Surprisingly, or perhaps not so surprisingly, there is no field in which women earn equal to or more than men. ‘A new study on the gender pay gap using salary data from more than 1.4 million full-time employees from PayScale, an online crowdsourced salary database, reveals that men aren’t just outearning women in male-dominated fields, they make more money in every industry. According to the PayScale data, ‘There is no industry where women earn equal to or more than men overall, even when controlling for all measured compensable factors.” With a whopping 9.4% gap, farming, fishing, and forestry leads the top of the list amongst other professions such as production, protective services, and computer and mathematics. The article also points out that higher education doesn’t necessarily alleviate the difference. PhD degrees appear to have the highest controlled pay gap with 5.15%. Definitely some interesting data that puts each industry into perspective. 

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com

A Glimpse into the Future of Market Research

What will the market research industry look like 5, 10 even 20 years from now? Wouldn’t you love to find out today, so you could start making the necessary preparations and changes to ensure your relevance and impact in the future?

Well now you can. Let The Market Research Event 2012 be your crystal ball into what’s next for the market research industry. At TMRE 2012, Keynote Bob Johansen will explore the external future forces that will re-shape market research and challenge you as leaders of market research.

Bob Johansen, Author

Bob Johansen, Future-Forecaster, Former President and Current Fellow, Institute for the Future, Author, Leaders Make the Future will present Leaders Make the Future (of Market Research and More). He is a ten-year forecaster who has outlived his forecasts more than three times over. In his presentation he will focus on the importance of digital natives (those 16 or less in 2012), as well as cloud-served supercomputing that will change the nature of in-person and online shopping – as well as market research. Words like “consumer” and “marketing” are likely to become obsolete in the future worlds where engagement will be key to market success.

In addition you will have access to an entire track dedicated to Strategy & Futuring, in order to “future proof” yourself and your organization.

  • ‘ Shattering the Proverbial Glass Ceiling: Tools & Techniques for Getting in the Game
  • - The Walt Disney Studios, Ticketmaster, Post Foods, Decipher, Inc.
  • ‘ Creating and Fostering Strategic Partnerships: Leading the Change from Functional Silo to Engaged Strategic Partnership – GE Healthcare Systems
  • ‘ The Changing Role of Marketing Research – What Served You in the Past is Unlikely to Help You Today & in the Future – Shire Pharmaceuticals
  • ‘ Taking Risk to Push a Company’s Strategic Thinking – Liberty Mutual Insurance
  • ‘ Giving the Gift of Insight to Your Company – Kraft Canada
  • ‘ Unlocking Critical Points of Difference to Stand Out in Cluttered Categories – Energizer Personal Care, The Pert Group
  • ‘ Playing Leapfrog with a Unicorn? Reinventing a Banking Brand after the Economic Storm – Citi

Download the brochure to see the full program.

Join us as we help transform insight partners into strategic consultative leaders. Register today and save 15% off the standard rate. Mention code TMRE12BLOG. If you have any questions about this year’s event, feel free to contact Jennifer Pereira.