I came across this post from Chris Brogan’s blog in which he compares social media to a recent football game he was watching. What he was trying to get across in the post is that just like how football games can not be won solely by the quarterback or head coach, people will have trouble convincing companies to adopt social media if the industry is filled with solo players. To make things work in social media, every part of an internal + external team should be assigned a task. Instead, companies are assigning all these tasks simply to one person in the company, and this does nothing to help communication within these channels. There needs to be a more integrated approach. Do you agree with Chris?
The main theme of Robert Scoble’s recent post on the Scobleizer seems to limit the amount of people who you follow on Twitter. Robert gave a great example of how Chris Brogan follows over 90,000 people on twitter, but there is no possible way that he is able to see all of those tweets. Even Robert (who only follows 1,900 people) has a hard time seeing half of all of his tweets through tweetdeck and other twitter applications.
Robert takes a different approach to following people on twitter, he focuses on following only a certain amount of people intimately. Among those people followed are obviously family but then early adopters, influencers, and thought leaders. Everyone though has a different mindset in terms of twitter followers. What’s your approach to following people on twitter?
He begins by looking at the Obama presidential campaign and the realization they came to that gave them an advantage was the determination that the public is no longer anchored to their land line phones. The difficulty is finding people, they’ve become ‘nomadic’ and finding where they are connected is critical not only in terms of politics put for corporations as well.
Now the public is increasingly disconnected from traditional technology and communication channels, they deal with less and less time to review each communication; time has become a scarce commodity, so the need to engage in appropriate communication through the mechanisms the public prefers and will use is essential.
The changes that corporations are facing means it’s necessary for them to move outside of the silos of traditional thinking and focus on ‘rogue’ thinking, in order to embrace the disruptive and the chaos that will help a company survive in this current economic crisis.
Companies need to create bridges, rather than creating communities and dialogues as islands, encapsulated within their brand hierarchy and expectations, and instead focus on true engagement with the public.
As this occurs then the focus cannot be on the tools/technologies, instead its about empowering the people where, how and when they want, rather than simply implementing new tools to the community…build the tools around the people and their desire to have real relationships.
Of course, while many companies are increasingly interested in creating communities, its important to focus on actual goals that are continuously reviewed and analyzed to meet the changing needs of the community.
Too often, companies are quick to stifle the natural creativity and enthusiasm that erupts naturally around their brands and IP. Rather than focusing on sending the cease and desist, companies should empower their customers to take these ideas further than where the company could take them.
If you missed the conversation, here are some tweets during Chris’ presentation:
- LeeAase#c20 @ChrisBrogan says most of the cost of social media/community is sweat equity. It is the law of the farm, you reap what you sow.
- LeeAase@ChrisBrogan #c20 Not everything “scales” – some things reproduce
- cbensenfollow @ChrisBrogan live from Community 2.0 #c20
- LeeAase#c20 @chrisbrogan says PR is dead. “For Immediate Release” means “For Immediate Deletion.” We don’t have time to read full emails anymore
- LeeAase@chrisbrogan says the 24-hour response time for PR is dead. At most you have a few hours.
- LeeAase#c20 Listen and acknowledge. “Listening is the new black.” – @chrisbrogan3 minutes ago from TweetDeck
- LeeAase#c20 Give your ideas handles, says @chrisbrogan. If you’re going to put video on your site, give people tools to share.
Chris Brogan, Co-Founder, PodCamp, President, New Marketing Labs
Kelly Ripley Feller, Community Strategist, Intel
This unique ‘un’-session was a candid conversation with Chris and Kelly and attendees while taking questions live over Twitter. This clip highlights some of the great questions and discussion that occured.
With the Community 2.0 event coming up in May, we’re going to introduce you to another keynote speakers for this year’s event. Community 2.0 is May 11-13 in San Fransisco, California at The Palace Hotel. Today, we’re featuring keynote speaker Chris Brogan, the co-founder of PodCamp and President of New Marketing Labs.
Chris Brogan has been working in the world of web 2.0 for more than 10 years. He’s worked with social media using both web and mobile. Find Chris thought the web with these profiles:
Join us in San Fransisco on Wednesday, May13th for Chris Brogan’s keynote speech, Bringing Our Own Dial Tone.
Don’t forget, if you’re in the New York City area, we’re kicking off Community 2.0 festivities early with a networking event April 16. Click here for more information and to RSVP.
Chris Brogan recently wrote a post the continuing conversations of the online world. He first noticed it by chatting with someone else a conference, and discovering that there was the actual conference itself and then the conversation that took place online using Twitter. He’s also started using BrightKite again, which is a twitter-like application, but geographical location is one of the main focuses.
At the end of the post, Brogan had a list of way to create and continue the conversation online. Here are just a few:
- When you’re somewhere new, snap photos and post them to Flickr.
- Take photos of people at events and post the good ones. Add their names and companies to them.
- When you post photos in Flickr, when you can, add contextual information about where.
- Write reviews for places and services in Yelp.
- Add hash tags to specific presentations if you think Twitter will enhance it.
- Provide information about places. I tweet traffic jams.