Tag Archives: Chief Creative Officer

Introducing The North American Consumer Insights Event

The team behind the World’s Best Insights Event – The Market
Research Event, and Shopper Insights in Action have done it again. Bringing the
caliber of actionable content, inspiration and peer-to-peer networking you have
come to expect to Canada.

The Canadian retail industry is in a constant state of change.  With new
entrants like Target Canada, rapid changes in technology and increasingly
discerning customers, you are being challenged to remain relevant.

Introducing The North American Consumer Insights Event, September 29-October 1,
2014 in Toronto.  A 3 day experience focused on the power of insights in
motivating smarter decision making.  In honor of its host country, the
2014 event will shine a particular lens on the local flavor of shopper insights
in Canada. Download the brochure for full details: http://bit.ly/1wm3Xz8

Keynotes include:


  • Falling in Love and Having a Relationship are Two Different
    Things, John Rocco, Director of Marketing, Brand & Category, Target Canada
  • How to Embed a Culture of Customer Experience in your
    Organization, Kelly Harper, Director Customer Experience Learning, BMO Institute for Learning
  • The Art of Engagement: The Importance of Connecting with
    Customers in a Multi-Channel World, James Ryan, VP, Living Merchandising Division, Canadian Tire
  • Walk Your Talk, (Authenticity is Key), riCardo Crespo, Chief Creative Officer, Th13teen
  • How Current Trends are Shaping The 10 Growth Areas of
    Tomorrow, Jared Weiner, Futurist and vice President, Weiner, Edrich Brown
  • Why Business is Personal: An Entrepreneur’s Journey to
    Creating Systematic Societal Change through Insights to Drive Innovation, Ken Sim, Co-Founder, Nurse Next Door
  • The Future of Big Data & Small Data,Tim Benner, Director, Consumer Insights & Analytics, Samsung
    Telecommunications America

And more!
Download the brochure
for the full agenda and session details: http://bit.ly/1wm3Xz8

Plus, as part of your conference registration, you’ll receive BONUS ACCESS
to FEI: Toronto,
brought to you by the producers of the World Leader in Advancing Innovation.

All the best,

The North American Consumer Insights Event Team

#NACI14

Live from #MediaInsight: WALK your TALK, (authenticity is key)

riCardo|crespo, Chief Creative Officer, TH13TEEN, kicked off the inaugural Media Insights & Engagement Conference with a discussion on Authenticity and how much it matters.

Distinguish the Thinsights from the Real Insights: Milk does the body good vs many people dont eat w/o washing it down with a glass of milk

The consumer has a finite attention that’s an insight you need to leverage. Exceptional brands show you, demonstrate, show you why they are exceptional – behave as a brand.

Your default is your DNA, it’s your culture, your influence, your instinct and it needs to flow throughout everything you do, your UI, your products, your campaigns.

Be frenetic, it’s okay, it’s progress. Understand that erraticness is differently, it’s all over the place. It also goes backwards and regresses. Be adaptable and resonate.

Operate with purpose, why are you doing what you do, why should people care, understand your audience.

Your purpose is a collective of your audience’s perceptions and expectations validated by the desired experience.

What’s is your promise as a brand, individual, corporation?

Branding = Promise
Marketing = Strategy (what you need to do)
Advertising = Execution

It’s a process but many times there is a focus on only one of these.

Consumers want:
Attract me
Engage me
Enable me

4 Stages of Interaction:
Observation
Perception
Consistency
Default [dna]

People are not going to remember the best experience they had with you, it’s human nature to remember the one bad one so be consistently good.

ABOUT THE AUTHOR

Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

The Future of Consumer Intelligence Full Program is Now Available

The explosion of big data and the integration of advanced analytics, “human” science and customer strategy are transforming our industry before our eyes. These changes bring new opportunities for us to gather richer, more impactful insights.

Are you harnessing this power to make the best decisions and more accurate predictions about the future?

The Future of Consumer Intelligence is addressing the industry evolution with ideas from sought after gurus like Nate Silver, World Renowned Statistician & Founder, FiveThirtyEight.com, Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company and Alex Hunter, Former Head, Virgin Online.

They’ll share insights into prediction science, cultural tracking, loyalty and much more. Download the brochure.

Topic areas include:

Analytics – “From Data to Knowledge”: uncover connections & expose hidden patterns to predict future behaviors using technology
Insights – “From Consumers to People”: deeply understand customers and how they live

Relational Database Strategy – “From Insight to Action”: engage, build and deepen customer relationships for profitable outcomes

Plus hear from:

Rick Smolan, Creator, Human Face of Big Data
‘ Andrew Zolli, Executive Director and Chief Creative Officer, PopTech, Author, Resilience
‘ Henry Mason, Global Head of Research, Managing Partner, TrendWatching.com

The Future of Consumer Intelligence Full Program is Now Available

The explosion of big data and the integration of advanced analytics, “human” science and customer strategy are transforming our industry before our eyes. These changes bring new opportunities for us to gather richer, more impactful insights.


Are you harnessing this power to make the best decisions and more accurate predictions about the future?

The Future of Consumer Intelligence is addressing the industry evolution with ideas from sought after gurus like Nate Silver, World Renowned Statistician & Founder, FiveThirtyEight.com, Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company and Alex Hunter, Former Head, Virgin Online.

They’ll share insights into prediction science, cultural tracking, loyalty and much more. Download the brochure.

Topic areas include:

Analytics – “From Data to Knowledge”: uncover connections & expose hidden patterns to predict future behaviors using technology
Insights – “From Consumers to People”: deeply understand customers and how they live

Relational Database Strategy – “From Insight to Action”: engage, build and deepen customer relationships for profitable outcomes

Plus hear from:

Rick Smolan, Creator, Human Face of Big Data
‘ Andrew Zolli, Executive Director and Chief Creative Officer, PopTech, Author, Resilience
‘ Henry Mason, Global Head of Research, Managing Partner, TrendWatching.com

‘ And more, download the conference brochure for full program details

Together, let’s embrace new opportunities and new ways of thinking about our industry. Here’s to a great year.

Register by Friday, January 18th to lock in the year’s lowest rates to attend. Save $700 off the standard & onsite rates!


Registration Information:

Mention your Blog VIP code: FOCI13BLOG to save 15% off the standard and onsite rate.

www.FutureofConsumerIntel.com
Email: register@iirusa.com
Phone: 888.670.8200