Tag Archives: Chadwick Martin Bailey

Customer Experience Experts Podcast: Jeff McKenna of Chadwick Martin Bailey

In anticipation of our 2013 event, I recently spoke to Jeff McKenna of Chadwick Martin Bailey about his involvement and experience with the Total Customer Experience Leaders Summit.

We discussed the what Jeff is looking forward to in the program, what case studies he will present and what is key to building a successful customer experience program.

Jeff McKenna of Chadwick Martin Bailey by IIRUSA

Join Jeff as he presents our Idea Gathering sessions at the 2013 Total Customer Experience Leaders Summit. As a reader of this blog, we’d like to offer you a 15% discount off the standard registration rates, use code TCEL13BLOG.

Visit our website to download the 2013 brochure, learn more about the event, or register.

How to Explore the New Normal for Researchers: Last Chance to Save $600

The market research industry is going through a major revolution; it’s not the same as it was 10 years ago, 5 years ago or even just last year.

Big data, social media analytics, prediction science and data visualization are quickly becoming the new normal for researchers.

How are you leveraging all of these new tools to establish a competitive advantage?

Be the first to learn about the emerging technologies and methodologies that are being used to collect, analyze and evaluate consumer and marketplace intelligence at The Future of Consumer Intelligence.

It’s your key to standing out among your competitors. See who’s already signed up to attend:

Affinnova, Inc. 
American Family Insurance
Arbitron Mobile
Bayer Healthcare
Blue State Digital
Bose Corporation
Boston Children’s Hospital
BP Products NA
CFMC Research Software
Chadwick Martin Bailey
Colgate Palmolive
California State University of San Marcos
Column Five Media
Consumer Intelligence
Cutting Edge Research
DHCU Community Credit Union
Eastern Bank
EMI Music and zeebox
FedEx Services
Fifth Quadrant Pty
Fifth Third Bancorp
Firemans Fund Insurance
Ford Motor Company
Forrester Research
General Motors
Gongos Research
Harrah’s Entertainment
Heineken USA
Intel Corporation
Irving Oil Corp
Johnson & Johnson
Kelley Blue Book
Kimpton Hotels & Restaurants
Maritz, Inc. 
Mars Chocolate Russia
Matthew Ferraro Music
Milwaukee Journal Sentinel
MSW Research
National Analysts Worldwide
Northwestern University
Phoenix Marketing Int’l
Post Foods
Premier Bankcard
Prime Therapeutics
Project Management 
Sachs Insights
Simon Analytics
SMART Technologies
Socratic Technologies
Starwood Hotels & 
Sterling Brands
The Clorox Company
The Coca-Cola Company
The Weather Channel
TiVo Research & Analytics
UCLA Medical School
Universal Music Group
Veterans United Home Loans
Virgin Online
Vision Critical 
Vivaldi Partners Group
Registration Information: 
Mention your Blog VIP code to save 15% off the standard rate:  FOCI13BLOG
Phone: 888.670.8200

The New Age of Television: People are Thinking Outside the (Cable) Box

This blog post is co-posted with the Voices of CMB Blog, written by Chadwick Martin Bailey.  They are sponsors of The Audience Measurement Event taking place March 21-23, 2012 in Chicago, IL.  As a reader of this blog, when you register to join us and mention code AM12BLOG to receive 15% off the standard rate!

** ** **
When we set out, in our latest CMB Consumer Pulse, to discover how consumers are navigating the unprecedented range of options for accessing TV and movies, we knew some of the things we’d find out’e.g. the number of people who have completely cut the cord is still small, Netflix streaming is very popular, and many people are watching on smartphones and tablets. However, some things surprised us:

Completely cutting the cord may be rare, but that’s not the only, or even the most important thing to worry about
People who have completely ‘cut the cord’ entirely are a very small group (3% of the study’s population). The more compelling finding is the number of people who may be ‘on deck” those who have tried Over-the-Top TV (OTT) and/or those who are considering reducing their pay TV service.

  • - More than half (54%) of respondents used the Internet to watch TV at least once. (tweet this)
  • - Nearly half (43%) of pay TV subscribers said that they were at least somewhat likely to cut back on premium services (like Pay-Per-View or premium channels) in the next year. (tweet this)

This suggests that a big chunk of consumers’ TV-watching dollars could shift, even if their pay TV cords remain intact. And, that awareness and perceived value of OTT have risen to a point where consumers of all kinds are investigating OTT as an option.

The biggest screen does NOT always win, and the definition of ‘watching TV’ is changing
Everyone knows that new devices are impacting consumer behavior. But our research suggests technology is driving fundamental changes in how people define the ‘TV watching experience.’ For example:

  • - Among people who watch TV on tablets, 58% say that they watch TV on their tablet when they’re at home. (tweet this)
  • - Nearly two-thirds (63%) of those people say they’ve used a tablet even when they could have watched the same show on their TV. (tweet this)

There’s no indication that people will stop using their televisions entirely. But this does suggest that mobile devices have a role in the TV experience that transcends their mobility; and there are more scenarios where people will choose something other than the biggest available screen.

Not all elements of the TV watching experience are created equal
In our survey, consumers completed an exercise that forced them to trade off different attributes of a TV service provider based on what was most important to them. Some of the findings were obvious (e.g. people want to pay less for their TV). But other priorities offered more of a surprise:

  • - Streaming Content beats Owning Content: Consumers prefer alternatives that rent/stream video over those where you download and own the content. (tweet this)
  • - More Content beats Newest Content: More consumers say having the largest catalog of content was more important than the fastest access to new content. (tweet this)

In short, technology and features matter but complexity is a barrier to switching over completely. Today, people who want an OTT solution have to manipulate a Rubik’s cube of devices, platforms/providers, and payment models. However, that will change as more streamlined solutions come online. In the future, the most successful offerings will be those that provide a simple solution that’s built around the things that matter most to consumers.

Check out this short video:

We surveyed nearly 1,500 consumers in the U.S. to get a pulse on their TV and video viewing habits and what it means for the future of OTT. Learn more, download our Consumer Pulse: The New Age of Television.

Posted by Jon Giegengack, Jon is a Director at CMB and leads research for digital entertainment companies in television, music, videogames, and social media. As a veteran cord cutter, he knows the good, the bad and the ugly of today’s TV options.

Sponsor Spotlight: Chadwick Martin Bailey

Today, we’ll continue looking at the companies who are participating in The Market Research Event. Today, we’re featuring Chadwick Martin Bailey.

Chadwick Martin Bailey provides custom marketing research that helps leading companies solve their most challenging business problems and attack their best opportunities. Specializing in segmentation, brand, sponsorship/event ROI, customer experience, product development, and employee research, we focus on identifying the specific actions our clients can take to get, keep, and grow customers.

Hear more from Chadwick Martin Bailey and other leaders in market research at The Market Research Event this October 18-21 in Las Vegas!

Targeting the affluent

The Market Research Industry Online recently stated that companies have come together in order to more accurately target the affluent. ChadwickMartinBailey has partnered with AgencySacks to provide information on how to target this specific audience. Together they will release four quarterly reports on the affluent customer segment.

AgencySacks Partner Andrew Sacks stated:
“We brought together a combination of researchers, practitioners, and thought leaders for the explicit purpose of making this a holistically-conceived business, much more than a traditional research product. The contributions and analyses of the group elevate the research to practical information that can and will affect a company’s bottom-line.”

Read more here.