Tag Archives: cbs

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over where the industry has been, and where we’re going in 2015. The changes have been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The Interview and Veronica Mars have launched on-demand, rather than the traditional in-theater release. NBC is urging viewers to watch TV without a TV. How are we going to measure and engage with viewers in the continuously changing media landscape?

The Media Insights & Engagement Conferencecan help. And, I’m happy to be able to extend a special rate for you to join the industry in San Diego in just one month. Hundreds of media executives (with over 65% from the client-side) will be at The Media Insights & Engagement Conference to uncover what the future of media will look like – will you?

View the most up to date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom // CBS Corporation // Google // HBO Latin America // ABC Television // Turner Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google // Univision // Disney // NASCAR // Comcast Spotlight // Discovery Communications // Meredith Corp // Scripps Network. 

Click here to see the full list: http://bit.ly/1xUP08V
Submit Your Nomination for the REMI Award – Research Executive Media Industry Outstanding Contribution: We would like to acknowledge an individual whose outstanding contributions, innovations, or leadership has impacted the way research has shaped the media industry and entertainment landscape. The Award recipient will be announced on Thursday, February 5th at The Media Insights & Engagement Conference. 
Mention code MEDIA15BL and save $100 off the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The Media Insights & Engagement Conference 2015 for the experience of a lifetime.

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference



Adapt & Thrive in the New Age of Media with Insights from CBS, Clear Channel, Viacom, Yahoo! & more

If you really want to know what’s going on in media, without embellishment or hype, David Poltrack is the guy. At The 2014 Media Insights & Engagement Conference CBS’s Chief Research Officer broke down the current state of TV.

Poltrack reminded us that once upon a time TV programming was limited to only about half of the day, during a significant chunk of which a lot of people were at work with no desktop computers or devices. The rest was dead air. Programming is now available 24/7, anywhere. “Ten years ago, it was adapt to survive,” said Poltrack. “Now we’re in adapt-and-thrive mode.” Click here for a summary of David’s presentation.

Join us in February as we further explore the New Tipping Point of Entertainment Media. Jeffrey Cole, Center for the Future & Research Professor, USC Annenberg School for Communication will focus on television’s shift to digital, and how broadcast and cable will change as channels go over the top, content trumps everything and the consumer is in complete control. Download the brochure for details: http://bit.ly/1sKjZAI

The Media Insights & Engagement Conference doesn’t only cover television, we cover all the changes taking place within the industry overall. Featured sessions include: 

  • The New Age in Mobile Music Consumption – Radha Subramanyam, Executive Vice President, Sales and Marketing Research, Clear Channel Media + Entertainment
  • Bruce Friend, President, Global Media & Entertainment, Vision Critical
  • Viral Video Hits: The Why, The How & What Established Networks Can Do About It – Shari Cleary, VP Digital Research, Viacom, Kimberly Maxwell, Senior Director Strategic Insights Research, Viacom
  • Consumer Behavior & Consumption Across Media: The Digital State of Play – Tony Marlow, Head of Category Insights, Yahoo!
  • The New Habit of Always-On Shopping – Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • And much, much more!

Download the conference brochure for the full agenda and session descriptions: http://bit.ly/1sKjZAI
Join us in February as we embrace the new multi-platform media landscape. Register today using code MEDIA14BL for a $100 off discount. http://bit.ly/1sKjZAI


The Media Insights and Engagement Team


Aereo Loses… but Other Companies Look to Capture TV Money

The broadcasters argued that the remote streaming circumvented them and allowed users to steal their content. The case made it all the way to the Supreme Court and in the end Aereo lost the decision that was made just over a week ago.

David & Goliath: The rise of Simple TV

CEO Mark Ely is convincing his customers to join a similar start-up run called Simple.TV. Aereo and Simple.TV both revolve around the idea of sharing content without a traditional television subscription. These services are meant to cater to cord cutters who are cancelling subscriptions and switching to companies such as Hulu, Amazon, and Netflix. Simple.TV sells hardware that allows subscribers to watch TV shows on their personal devices such as tablets, smart phones, laptops, or even their own home TVs.

Television (Photo: Daniel Y. Go)

Over the past two years, the start-up Aereo has been fighting cable broadcasters over its function as a remote TV streaming company. Aereo allows users access to near-live stream television without paying for a cable bill of their own.

With Aereo, a user would pay about $10 for an antenna in a warehouse that would stream television. With Simple.TV subscribers pay just under $200 for an antenna and a box for a similar service. The problem for the cable companies is that Aereo was remote and Simple.TV is actually in a subscribers house and he or she is privately capturing signals.

The Battle Continues

In home cable subscriptions have declined 7% since 2013 while the number of households that use internet to stream TV has risen about 30% since 2013. Cable companies have created incentives for customers not to cancel, such as Comcast’s plan to offer cloud streaming and special packages for students.

Innovation Reigns Supreme

According to the chief executive of CBS, Leslie Moonves,  ‘We are not against people moving forward and offering our content online and all sorts of places, as long as it is appropriately licensed,’ he said. ‘Innovation is still alive and well and thriving.’

These smaller companies aim to earn a share of the broadcast $167 billion market. What will the future impact of such small companies have on the overall TV market? Will they eventually grab a larger market share? What will broadcasting companies compete in such a space? How will marketers and agencies measure and map out engagement for these fractured audiences?


Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

Live from #MediaInsight: Highlights from this morning’s Keynotes

David Poltrack, Chief Research Officer, CBS explains how new platforms and new metrics impact broadcast TV and advertising 

We are in the “transitional” season of TV: more has changed in the past 2 years than the past 20.  
Programming offered on traditional TV only reaches on 33% of the potential audience – embracing other platforms is key. 
75% of broadband only subscribers have never had cable – they are younger, better educated, but lower income.
It’s important to understand the disconnect between intent to view and actual viewership – while an average of 40% of people say that they are likely to tune into the programming tested at CBS’s research facility, Television City, actual tune-in is significantly lower.  But now, with so many new platforms, tune-in numbers are on the rise.  
During primetime, the number one source of viewing is not any of the major networks, but DVR playback.  
“From adapt and survive to adapt and thrive” – this is TV’s new reality.  
Audience segmentation has seen a major shift – it’s no longer about straight demographics but shared viewing habits.  
Hit programs become hit programs because everyone is watching them – it’s not owning a single demo, but appealing to everyone no matter how they consume their content.  
For advertisers, media analytics have become much more important.  To truly understand ROI, it’s necessary to look at the full picture and understand a show’s performance across all platforms.  
Every segment of TV viewers streams more than ever before, but the devices they use are different.  
The future of advertising is interactive – now, advertisers can shout out a message and consumers can do something with it via the second screen devices they are already using.  
Contagious: How to Make Products, Ideas and Behaviors Catch On
Jonah Berger, Professor of Marketing, THE WHARTON SCHOOL OF THE UNIVERSITY OF PENNSYLVANIA, Author, Contagious: Why Things Catch On

“Word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones’ – McKinsey Quarterly
Only 7% of word of mouth is online.  It’s not that online isn’t important, but that offline is as if not more important.
Six “stepps” to making something contagious: Social Currency, Triggered, Emotion, Public, Practical Value, Stories
Choices communicate information – if you see someone in a minivan, you automatically assume it’s a parent with kids who play soccer.  
McDonald’s McRib sandwich – maybe not the best sandwich, but a genius move by McDonald’s to limit availability and create demand.  
Finding the inner remarkability is key to driving word of mouth about a product.  See this example using a simple blender: http://www.youtube.com/watch?v=qg1ckCkm8YI
It’s important to be top of mind.  Take Cheerios vs. Disney World.  While Disney World may be great, you forget about it a week after you get home.  But you eat Cheerios every morning, 365 days a year, keeping a boring cereal top of mind.  
“Think of things in the environment that will remind people of you.”  Find the right triggers to keep yourself (or your product) top of mind.  
When we care, we share.  An emotional response is what gets us to spread the word.  
It’s not just about revealing the facts, but telling the story.  You may not care that Subway has 5 sandwiches with 5 grams of fat or less, but you care about Jared.  
Live, Public, Conversational: Recent Learning from Twitter Research

Jeffrey Graham, Global Ad Research Director, TWITTER

Money Question #1: Does Twitter detract from TV advertising due to second screen usage?  In measuring ad recall, Twitter found that using Twitter while watching TV increased recall significantly.  Not only this, but using Twitter also increased brand favorability and purchase intent among TV viewers.  
Money Question #2: How does Twitter truly impact TV ROI?  Twitter used three different methodologies with three different vendors to get at the answer.  In both the US and UK, Twitter found ROI increases from 8% to 51% when Twitter is being used concurrently with TV ads.
Money Question #3: How does Twitter impact TV program selection?  It was found that TV ads in highly social shows drive higher incremental sales than shows that drive less conversation on Twitter.    
Money Question #4: Are TV commercials with hashtags more likely to drive conversation?  Yes!  Advertisers who provided a hashtag drove 42% more conversation within a 3-minute window surrounding the airing of the ad.  Also, these conversations tended to be more relevant and positive than the conversation surrounding ads without hashtags.  


Ben Proctor is Insights Strategist at Miner & Co. Studio, a New York-based consultancy

Speaker Profile: Colleen Fahey Rush

With the The Market Research Event quickly approaching, we would like to introduce you another keynote speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Colleen Fahey Rush, the Executive Vice President or Research at MTV Networks. As the Executive VP of MTV Networks, Rush oversees research groups for the company by providing oversight, guidance and council. She finds insights dealing with many demographics including kids, teens, young adults, men, women, and boomer audiences. Her research focuses on engagement and understanding consumer behavior and performance across new and engaging platforms. Rush began at CBS, and followed by becoming the Director of Research at Telemundo. In 1996, she joined MTV, and before she was promoted to her current positin, she was the Senior Vice President of Research at VH1 and CMT.
Read a number of studies that have been contributed by Rush:The relationship between youth and digital technology
‘The Hills’ is Alive
Money Meets Mobility Portability’s Sweet Spot
MTV Gives Casual Games a Closer Look
Engagement On For Online Games: MTVN Study

We invite you to come see Colleen Fahey Rush at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Driving Change and Innovation at MTVN.. (Source: ARF Board)

Community 2.0 has a New Customer this Year

Much has been said in the media lately, about the impact that online communities are having in every part of our lives. Of late special emphasis has been placed on the political aspect with candidates having blogs, YouTube videos, and using other web 2.0 tools. In a latest update from the NY Times, Katie Couric announced that during the national political conventions, after her primetime broadcast has concluded, she will move to web casts. Is there any aspect of today that has not seen the impact of online social media?