Tag Archives: category

OmniShopper 2016 Brochure Now Available

The OmniShopper 2016 Full Agenda is Now Available
With the constant threat of new, innovative categories and
retail formats emerging as fierce competitors in an already cluttered
omnichannel world, established brands and retailers are forced to take more
risk in their approach to developing insight and activation strategies that
define the future of commerce.

The 2016 agenda is designed to elevate total store shopability – be that
on-line, in-store or in-home – in order to stay relevant in today’s tech and
shopper driven retail landscape.

the 2016 agenda: http://bit.ly/1QgkLzb
Check out these NEW experiences at OmniShopper 2016:
Meet Daniel Kahneman, Nobel Prize Winning
Psychologist and Best-Selling Author, Thinking, Fast and Slow.
Personalized Input From Legends and Leaders
Digital Chart Challenge
Retailer and Manufacturer Exchange
Immersive Learning Experiences: Pre-conference
workshop, storytelling workshop, offsite field trips.
Join us to collaborate with key shopper stakeholders and
take home new insights and activation strategies to champion the next best
practices at your organization.
Use code OMNI16BL
for $100 off the current rate. Get tickets now: http://bit.ly/1QgkLzb

Hope to see you in Chicago this summer!

All the best,

The OmniShopper Team

Answering the Call of the Omnichannel Shopper through a Dynamic Category Strategy

This afternoon at OmniShopper International 205 in Paris,
France, Duncan Tyrrell, Category Strategy Controller at Warburtons Limited
talked to us about reaching omnichannel shoppers through a dynamic category strategy.
We are in a time of transitional change in grocery. This
could be an inflection point for the industry, according to Tyrell.
There has been a shift of control from the retailers into
the hands of the shoppers. The source of omnichannel shopping comes from three
places: societal change, technology revolution, and new business models. The way
the societal change is manifesting itself is the way of the main shop is changing
and diminishing in size.  ‘Little and
often is becoming the norm,’ said Tyrrell.
In the next 5 years, super stores will become less popular
and the growth will be in convenience stores and online. For example, large stores
like Tesco are buying a successful smaller store called Giraffe in the UK.
Warburtons translated the omni shopper change into action in
order to adapt to that market. The company learned to understand their
omnichannel environment to unlock category growth by implementing the following
Provide a language for internal alignment
New Opportunities for thought leadership
A common purpose for retailers and suppliers
Now, Warburtons retailers in the UK are looking for a path
to growth because they need new and disruptive business models in the market.
Tyrrell said, ‘We will look back on this time and realize it
was around this time that things really began to change.’

About the Author:
Amanda Ciccatelli is a Social Media Strategist at IIR USA where she manages social marketing
strategy and content marketing across the business. She a background in digital
and print journalism, covering a variety of topics in business strategy, life
sciences, innovation, law, marketing, and technology. Amanda is the Editor at
Large for several of IIR’s blogs including Next Big Design,  Front End of Innovation and The Market Research Blogs.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.