Tag Archives: CareerBuilder

Mastering the Digital & Social Marketplace

To call this an event is an understatement. The annual The Total Customer Experience Leaders 2014 is a meeting of the minds for those folks dedicated to advancing business relevancy through customer strategy. This salon style event facilitates the exchange of higher level dialogues and access to the greatest strategists of our time. It’s where provocation is grounded in actionability and presented through articulate facilitation. The 2014 event has a specialized focus on today’s digital & social marketplace. 
April 9-11, 2014
Trump International Beach Resort
Miami, Florida
Our distinguished speakers include:

How Current Trends are Shaping the 10 Growth Areas of Tomorrow
KEYNOTE: Jared Weiner, Futurist and Vice President, Weiner, Edrich, Brown
Several emerging consumer trends for 2014… and beyond…are revolutionizing the future of customer engagement. This session will focus on how major technological, social and economic trends are shaping the 10 growth areas of the emerging Metaspace Economy. Together, we will take a quick journey into the short – and long-term future to uncover the growth opportunities of tomorrow for businesses. Jared brings his experience as a futurist working with some of the world’s largest companies to the table and observes how the economy is evolving to put more of a premium on customer experience than ever before.

Move Brands Faster and Longer in the Social Media Era
Nestor Portillo, Director, Social Communities and Customer Experience, Microsoft

With new social media networks/platforms emerging almost every day, how can brands timely and efficiently engage customers while delivering a cohesive experience that drives customer loyalty? This presentation shares Microsoft’s strategy of serving +22 million customers per month through different social platforms (Blog, Forums, Wiki, Social) in 13 languages, and why customer experience is the key to making the content viral and engaging. What’s the trade-off between the social platform used, the level of trust and the cost when delivering a customer experience through your website and social channels? Customer experience involves customer service and support, how both can co-exists in today’s organizational model and how companies need to get prepared for the new wave?

Thriving in a Digital Commerce World
KEYNOTE: Jay Topper, CIO & CTO, VITACOST.COM

To succeed as a dotcom retailer, it isn’t enough to sell cheap and deliver on time. The entire end-to-end digital eco-system must constantly transform: From marketing, through the web experience, into fulfillment and post-sale services-consumer expectations are on the rise-and must be met in order to create the loyalty necessary to thrive.

How does technology both serve and lead transformation within marketing, merchandising and operations?
How have expectations in internet retail increased and what’s around the corner?
How does post-sale innovation contribute to life-time value-cracking the code of loyalty isn’t easy when your competitor is a click away
Mastering the Mindset of the Millennial Candidate
Kassandra Barnes, Research & Content Manager, CareerBuilder

The millennial generation is the first to grow up in a digital world. That’s why this new generation of candidates, who navigate the increasingly complex and fragmented digital environment with ease, is a challenge for many organizations. We’ll examine insights gleaned from years of studying candidate behavior online and discuss how organizations can use this new media environment to their advantage and personalize their experience with this ever-changing talent pool.

….and, many more industry leaders!

Download the brochure for the full agenda: http://bit.ly/1a4Ivai
Mention code TCEL14LI & Save 15% off the standard rate. Register today: http://bit.ly/1a4Ivai
The take away? A viable actionable plan to securing your company’s future success. Join other leaders charged with creating a sound strategic customer plan in Miami this April.
Cheers,
The TCEL Team
@TotalCustomer

Mastering the Digital & Social Marketplace

To call this an event is an understatement. The annual The Total Customer Experience Leaders 2014 is a meeting of the minds for those folks dedicated to advancing business relevancy through customer strategy. This salon style event facilitates the exchange of higher level dialogues and access to the greatest strategists of our time. It’s where provocation is grounded in actionability and presented through articulate facilitation. The 2014 event has a specialized focus on today’s digital & social marketplace. 
April 9-11, 2014
Trump International Beach Resort
Miami, Florida

Our distinguished speakers include:

How Current Trends are Shaping the 10 Growth Areas of Tomorrow
KEYNOTE: Jared Weiner, Futurist and Vice President, Weiner, Edrich, Brown 
Several emerging consumer trends for 2014… and beyond…are revolutionizing the future of customer engagement. This session will focus on how major technological, social and economic trends are shaping the 10 growth areas of the emerging Metaspace Economy. Together, we will take a quick journey into the short – and long-term future to uncover the growth opportunities of tomorrow for businesses. Jared brings his experience as a futurist working with some of the world’s largest companies to the table and observes how the economy is evolving to put more of a premium on customer experience than ever before.

Move Brands Faster and Longer in the Social Media Era
Nestor Portillo, Director, Social Communities and Customer Experience, Microsoft 

With new social media networks/platforms emerging almost every day, how can brands timely and efficiently engage customers while delivering a cohesive experience that drives customer loyalty? This presentation shares Microsoft’s strategy of serving +22 million customers per month through different social platforms (Blog, Forums, Wiki, Social) in 13 languages, and why customer experience is the key to making the content viral and engaging. What’s the trade-off between the social platform used, the level of trust and the cost when delivering a customer experience through your website and social channels? Customer experience involves customer service and support, how both can co-exists in today’s organizational model and how companies need to get prepared for the new wave?

Thriving in a Digital Commerce World

KEYNOTE: Jay Topper, CIO & CTO, VITACOST.COM
To succeed as a dotcom retailer, it isn’t enough to sell cheap and deliver on time. The entire end-to-end digital eco-system must constantly transform: From marketing, through the web experience, into fulfillment and post-sale services-consumer expectations are on the rise-and must be met in order to create the loyalty necessary to thrive.
How does technology both serve and lead transformation within marketing, merchandising and operations?
How have expectations in internet retail increased and what’s around the corner?
How does post-sale innovation contribute to life-time value-cracking the code of loyalty isn’t easy when your competitor is a click away
Mastering the Mindset of the Millennial Candidate
Kassandra Barnes, Research & Content Manager, CareerBuilder 
The millennial generation is the first to grow up in a digital world. That’s why this new generation of candidates, who navigate the increasingly complex and fragmented digital environment with ease, is a challenge for many organizations. We’ll examine insights gleaned from years of studying candidate behavior online and discuss how organizations can use this new media environment to their advantage and personalize their experience with this ever-changing talent pool.

….and, many more industry leaders!

Download the brochure for the full agenda: http://bit.ly/1iPF4El
Mention code TCEL14LI & Save 15% off the standard rate. Register today: http://bit.ly/1iPF4El
The take away? A viable actionable plan to securing your company’s future success. Join other leaders charged with creating a sound strategic customer plan in Miami this April.
Cheers,
The TCEL Team
@TotalCustomer

Live from #TMRE13: How CareerBuilder Builds Research Advocates Internally

Kassandra Barnes, Research and Content Manager at CareerBuilder began her presentation giving us her definition of “viral” — “the art of making something popular and shareable with minimum effort (or at least making something look like it’s minimum effort).”
Her “viral” goal was to create an internal buzz for research at CareerBuilder.  As a single researcher in a sales organization, it was not the easiest thing to do.  Because, she said, “In a sales organization, the typical research timeline doesn’t fly!  You have to be extremely agile!”
She gave us 6 steps to create internal advocates in an organization which needed extremely quick information:
1.  Do research “they” care about  -  Create the purpose before the research:  What’s the headline, So What?, Who Cares?
2.  Build a Braintrust (from cross-functional departments’including sales!)  This creates a group of brand ambassadors before the research even starts!
3.  Create Content – Using “The Four A’s” (Audience, Assets, Assess, Advertise)  
4.  Be Your Best Salesperson
5.  Train People on Research
6.  Build Partnerships

April Bell is Principal and Founder of April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.  

TMRE: The Proof is in the Pudding

We’ve been telling you from the start, TMRE 2013 is the year NOT to miss. From the
180+ rarely seen speakers, 130+ content driven sessions, 100+ cutting edge exhibitors
to the 1200+ attendees,  60% of which are client side, TMRE truly is more
than just an event, it’s a game changer.

But don’t take our word for it, it’s important to hear feedback check out what
your peers have to say about their experience at TMRE as well as why they are
excited for this year’s upcoming experience:

“I’ve attended this conference (TMRE) many times, last
year I tried a different conference and didn’t learn nearly as much – so I’m
excited to be going back! Looking forward to learning all that’s new in the
Market Research world!” – Sheila Dreyer Van Buskirk, Market Research
and Competitive Intelligence Manager, GE Capital Retail Finance
‘TMRE is a staple conference/experience for our organization
in knowledge sharing, networking, and innovation techniques, as well as sharing
our own techniques, knowledge, and findings to the research community. TMRE is
a huge asset to the Artist Analysis & Research Department at Universal
Music Group.”- Alisa Olander, Artist Analysis & Research, Universal
Music Group
‘I found The 2012 Market Research Event to be one of the
most academically and technically stimulating conferences I’ve been to in quite
some time.  Of particular interest was the “Storytelling” track
as we have built our internal Insights Team around this premise.  The
successful research professional of today must elevate their skill sets well
beyond the traditional qualitative and quantitative analytics to include
refined leadership skills, data visualization, and compelling storytelling. 
Looking forward to TMRE 2013!”- Katie Ozdemir, Director, Consumer
Insights, Universal Orlando Resort
‘Last year was my first ever TMRE conference and now it will
always be a staple in my professional development schedule.  It’s the only
place where you can interact and borrow market research ideas with peers from
so many different industries.  Each session provides great takeaways that
you can leverage in your day-to-day as well as insightful keynote speakers that
prompt our community to think about the broader impact research has on the
world.  For me, attending TMRE is my yearly reminder of why I love doing
research.” - Kassandra M. Barnes, Research & Content Manager,
CareerBuilder
‘I’ve attended three TMRE events and will continue to attend
because of the high quality presentations and networking opportunities. 
There’s no better way to interact with market research professionals to learn
about new techniques and approaches. I look forward to the next TMRE so that I
can catch up with friends I’ve made at previous conferences, as well as make
new connections.” – Todd Blickenstaff, Lexus Product Planning
This year we couple best in class business cases with
professional development sessions focusing on building skills like data
visualization, story-telling and strategic thinking and transforming
researchers into game changers. Download the brochure and see for yourself: http://bit.ly/14CW6wL
Want to become a TMRE Ambassador?
If you’re a loyal TMRE attendee and singing
TMRE’s praises, we want to recognize and reward you, support your efforts and
make your mission little easier and a lot more fun. By empowering our
ambassadors with tools to spread the word about TMRE, you’ll be able to offer
exclusive discounts to your contacts and rack up VIP experiences and other
perks for yourself. TMRE ambassadors are an eclectic mix of past attendees,
former speakers and long standing sponsors ‘ all those that know, trust and
love the brand. To learn more, contact please contact Ali Saland at asaland@iirusa.com
Make the choice the industry
TRUSTS every year. Register today: http://bit.ly/14CW6wL
TMRE
October 21-23,
2013
Nashville, TN
Mention code TMRE13LINK & Save 15% off the standard
rate. Register today: http://bit.ly/14CW6wL
Best,
The TMRE Team
@TMRE