Tag Archives: C20

Twitter’s Top Trending Topics of 2009

PCWorld.com just released their top trending topics of 2009. As we look through the list — any surprises? What other topics should have been included? We’d like to hear your thoughts.

There are plenty of lists on the PCWorld website, click here.

News Events

1. #iranelection
2. Swine Flu
3. Gaza
4. Iran
5. Tehran
6. #swineflu
7. AIG
8. #uksnow
9. Earth Hour
10. #inaug09

Technology became a disruptive force in Iran this summer when protests broke out over the results of that country’s presidential elections. Tech tools like twitter, cell phones, digital cameras, Flickr, YouTube and Facebook were all employed to get the word out and raise global awareness about the controversy. Since the protests, the actual impact of Twitter and other technologies on the protests have been called into question, but there’s no doubt Iran was a hot topic online this year.
Technology

Google Wave was the hottest technology topic on Twitter for 2009. Google’s collaborative work platform grabbed a large amount of interest when it was first announced, but since then enthusiasm for Wave has diminished. Apple and Microsoft got their fair share of tweets after launching the Snow Leopard and Windows 7 operating systems. And Palm’s Pre was the only smartphone to make any of Twitter’s top ten lists for 2009.

1. Google Wave
2. Snow Leopard
3. Tweetdeck
4. Windows 7
5. CES
6. Palm Pre
7. Google Latitude
8. #E3
9. #amazonfail
10. Macworld

Facebook puts fizz in Coke

Have you become a Facebook Fan of Coca-Cola? If not, you’re missing out on one of the largest groups in Facebook, only a few members behind President Obama. Interestingly enough, Coke’s rise to Facebook Fan stardom didn’t come from the Marketing Execs at Coke–but from page Dusty Sorg, a Los Angeles-based actor, who maintains it with his friend Michael Jedrzejewski, a writer. According to the FT.com, What spurred the enormous growth remains something of a mystery. There were already more than 200 Coke-related fan pages on Facebook. Michael Donnelly, Coca-Cola‘s group director of worldwide interactive marketing, who had been monitoring the page since October, believes it may have been as simple as a good visual cue. ‘They chose a great image,’ he says. ‘It was a high-resolution picture of a can of cold Coke, and it was just perfect.’

Read the full article on FT.com here.

For teens, a friend online is usually a friend offline, too

According to an article in today’s USAToday, teens real life (or RL friends) are often their friends online and vice versa. This research squashes the idea that teens are, as a whole, actively seeking new friends online and that they may be succeptable to predators. This reasearch was found in a 2008 study by the University of California researchers asked 251 teens about their face-to-face friends and those they communicate with via social networking and instant messaging. For more information, please visit the original article here.

Gaining Readership by Joining Niche Social Networking Sites

I came across this post on ProBlogger that highlights a few simple ways to increase your blog circulation and readership by joining niche social networks. Here’s a summary of the recommendations posted on the blog.

  1. Interact with members of community sites for about 10-15 minutes a day, people will stumble upon and discover your blog.
  2. Share your knowledge with smaller more niche social networks and you can be considered a guru quickly.
  3. Make sure to fill out your profile in the social networks, and include your blog links there! You will be surprised by steady traffic it can bring to your blog site.
  4. Join social news voting sites and forums like Digg and Redditt, research shows that for these sites conversion from visitor to subscriber is high.

These are just a few recommendations to helping improve your blog’s readership. What are some other tips that can help boost traffic?

Are you taking advantage of the iTunes Apps Store?

I recently found a post by Ben Lorica which looked into the best selling apps at the iTunes store. According to his post, the top sellers are apps dealing with sports, education and entertainment. Read his analysis.

After having a chance to browse the iTunes Apps store, I found a few companies who have already started to use it to their advantage. Slate has a Poll Tracker ’08. ESPN has a few apps as well. What could something like this do for your company? Have you seen a great example of companies taking advantage of the iTunes Apps Store?

Social Media Reviews is the 2nd biggest Influence on Purchase Decisions

Matt Rhodes recently posted on socialmediatoday that for American adults, online reviews are only second to word of mouth in terms of influencing purchase decisions. The report was published by Rubicon Consulting, and it also goes into detail about how a consumer-to-consumer message is much stronger than a brand-to-consumer message.

That means that consumers are turning to blogs, social communities, peer reviews, forums, and other forms of social media to help them make an informed decision before they go out and spend money on a product or service. Some of the areas in which the web has a greater influence on purchase decisions is consumer electronics. Companies like BestBuy and Circuit City have incorporated customer reviews next to each product in order to aid potential customers in making the right decision.

Is your business using social media to help your customers make a more informed decision?

Social Network Ad Spending: Still a Small Picture

Yesterday I posted some data on demographics of an online ad clicker; I figured I would end the weekend by leaving some more interesting data recently taken by eMarketer here. According to eMarketer, social network ad spending, which is a little over $1.4 billion, still represents a small percentage of total online ad spending which is estimated to reach $24.9 billion in 2008.

What does this mean for companies thinking about investing in social network advertising? Now’s a great time to dive in and experiment with ads using social media. What’s important here is listening to feedback and fixing mistakes.

It will be interesting to see how social network ad spending will change over the next couple of years.

Demographics of an Online Ad Clicker

Earlier this morning, I came across this post from eMarketer that displays some data on Online Ad Clicker Demographics. What’s interesting here is that nearly two-thirds of all users who click on online ads are daily visitors of the website in which the ad appeared. Fifteen percent of people who clicked on ads were first-time visitors and only 6% went to the site sporadically.

It also comes as no surprise that users that are most likely to click on video ads are below the age of 25; whereas users aged 45-54 tend to click on text links more frequently than others. It will be interesting to see how social networks like Facebook and LinkedIn will cater to different internet users. Here’s the survey conducted by iPerceptions Inc. below.

Is Blogging Being Replaced by Facebook, Twitter, and Flickr?

I came across this post on Wired in which Paul Boutin mentions that people should pull the plug on their blogs if they already have one, and stop considering launching one altogether if you were previously thinking about it.

Part of his reasoning here is that it is almost impossible now to get noticed because of cut-rate journalists who are now drowning out the voices of the few authentic amateur wordsmiths. He believes that you are better off investing your time with other social media sites like Facebook, Twitter, and Flickr. The Technorati list of top 100 blogs includes some of the more professional blogs like the Huffington Post, TreeHugger, and others. Most of the personal blog sites have been shoved aside by these professional ones.

Audiences are slowly turning away from text-based sites and are instead turning to social media sites that incorporate pictures, audio, video clips, and other multimedia. It will be interesting to see how blogs will be affected over the next couple of years. Do you agree that blogs are going out of style and are being replaced by social multimedia sites?

Troubling Times Proves to be a Good Time for Blogging

According to this post on The Inquisitr, Six Apart CEO Chris Alden believes that the economic crisis might boost people to start blogging as they look for alternatives to work. The point seems logical since startup costs for blogging are lower and that most people will have excess time on their hands. Does this mean that businesses will also spend more time and energy reaching consumers on the blogosphere? I will leave you off with an interview with Wired in which Chris Alden used unemployment to support of his argument:

‘a bad economy will probably lead to an overall uptick in blogging, Alden says. ‘When you don’t know where else to invest,’ he explains, ‘you invest in yourself.’

Which is kind of a slick way of saying that when you get laid off or your company goes under, it’s a good time to build your personal brand by blogging. Or, for that matter, if you suddenly find yourself with a lot of time on your hands, you might blog to fill the empty spaces. ‘You look for a way to reassert control,’ Alden points out. ‘That’s a reason blogging surges in down times.’