Tag Archives: c20 event

Social Network Ad Spending: Still a Small Picture

Yesterday I posted some data on demographics of an online ad clicker; I figured I would end the weekend by leaving some more interesting data recently taken by eMarketer here. According to eMarketer, social network ad spending, which is a little over $1.4 billion, still represents a small percentage of total online ad spending which is estimated to reach $24.9 billion in 2008.

What does this mean for companies thinking about investing in social network advertising? Now’s a great time to dive in and experiment with ads using social media. What’s important here is listening to feedback and fixing mistakes.

It will be interesting to see how social network ad spending will change over the next couple of years.

Demographics of an Online Ad Clicker

Earlier this morning, I came across this post from eMarketer that displays some data on Online Ad Clicker Demographics. What’s interesting here is that nearly two-thirds of all users who click on online ads are daily visitors of the website in which the ad appeared. Fifteen percent of people who clicked on ads were first-time visitors and only 6% went to the site sporadically.

It also comes as no surprise that users that are most likely to click on video ads are below the age of 25; whereas users aged 45-54 tend to click on text links more frequently than others. It will be interesting to see how social networks like Facebook and LinkedIn will cater to different internet users. Here’s the survey conducted by iPerceptions Inc. below.

Is Blogging Being Replaced by Facebook, Twitter, and Flickr?

I came across this post on Wired in which Paul Boutin mentions that people should pull the plug on their blogs if they already have one, and stop considering launching one altogether if you were previously thinking about it.

Part of his reasoning here is that it is almost impossible now to get noticed because of cut-rate journalists who are now drowning out the voices of the few authentic amateur wordsmiths. He believes that you are better off investing your time with other social media sites like Facebook, Twitter, and Flickr. The Technorati list of top 100 blogs includes some of the more professional blogs like the Huffington Post, TreeHugger, and others. Most of the personal blog sites have been shoved aside by these professional ones.

Audiences are slowly turning away from text-based sites and are instead turning to social media sites that incorporate pictures, audio, video clips, and other multimedia. It will be interesting to see how blogs will be affected over the next couple of years. Do you agree that blogs are going out of style and are being replaced by social multimedia sites?

Troubling Times Proves to be a Good Time for Blogging

According to this post on The Inquisitr, Six Apart CEO Chris Alden believes that the economic crisis might boost people to start blogging as they look for alternatives to work. The point seems logical since startup costs for blogging are lower and that most people will have excess time on their hands. Does this mean that businesses will also spend more time and energy reaching consumers on the blogosphere? I will leave you off with an interview with Wired in which Chris Alden used unemployment to support of his argument:

‘a bad economy will probably lead to an overall uptick in blogging, Alden says. ‘When you don’t know where else to invest,’ he explains, ‘you invest in yourself.’

Which is kind of a slick way of saying that when you get laid off or your company goes under, it’s a good time to build your personal brand by blogging. Or, for that matter, if you suddenly find yourself with a lot of time on your hands, you might blog to fill the empty spaces. ‘You look for a way to reassert control,’ Alden points out. ‘That’s a reason blogging surges in down times.’

Building Communities for Insight and Consumer Advocacy

One of our sister events Voice of the Customer has put together a free webinar which I thought I’d pass along on this blog. Aliza Freud, the Founder and CEO of SheSpeaks will be presenting Building Communities for Insight and Consumer Advocacy on Thursday, November 6, 2008 2:00 PM – 3:00 PM EST. Mention priority code G1M2039W1BL when you register. Here’s a brief recap of the webinar:

The SheSpeaks platform creates community and connects brands to our members to capture consumer insights, build word-of-mouth recommendations and brand advocates. SheSpeaks has developed an expertise in building community among women that inspires them to become brand ambassadors.

This presentation will describe the four components that are required to create a strong community and how each component functions in that process. We will provide examples of how brands have used these components to achieve success and how we integrate each component in our process at SheSpeaks.

What you will learn by attending:
- What is SheSpeaks and how does it work?
- Why should a brand build a community?
- What are the four components of creating a strong community?
- How can you build community for your brand?

As always, check back regularly as we will be posting community related webinars here. Register for this webinar here.


Social Media Eruption in Africa

Popular belief might stray us to believe that investing in social media in Africa is a complete waste, but this post on ReadWriteWeb shows us that this continent is undergoing a web revolution of gigantic proportions.

Even though the continent suffers from disproportionate amounts poverty, it is making huge strides in providing internet connectivity to its people, even in areas that don’t have electricity! Here’s a couple of example of social media projects that have succeeded in Africa.

This site can be defined as a social media aggregator and directory that is built especially for African citizens. Afrigator was created by Justin Hartman, Stii Pretorius, Mike Stopforth and Mark Forrester.

This social media tool allows its users to upload videos, podcasts, and pictures and share them on the web. Although usable by everyone, it is targeted to the niche local market of South Africa.

Ushahidi is a web application that maps reports of incidents of violence. This application was built after the aftermath of the Kenyan 2008 elections.

These are only a few examples of many social media applications that are benefiting from the growing tech-savvy population of Africa. Is it time for investors, entrepreneurs, and corporations to re-evaluate social media in this continent?

Social Networks: The New TV?

In this post on Social Times Robert O’Neil calls ‘social networks the new t.v.’ Robert bases this trend on a new agreement between Slide, Warner Brothers, News Corp, CPS, and Hulu that will allow Slide to distribute premium content over platforms.

Most social networks out there are opting for the partnership model; MySpace is a great example of this model. Slide has the most popular application on Facebook, but unfortunately for Facebook it doesn’t amount to much profit, only increased pageviews. Will Facebook as a platform try to gain more profit from popular applications in the future?

LinkedIn Will Launch Their Own Ad Network

According to comScore, LinkedIn has over 27 million registered users, most of these who are in the professional workspace and own smartphones/PDAs. Currently, LinkedIn already already sells ads against this professional audience right on its site that are targeted by industry, seniority, company size, gender, and other specifications. Freddie Laker discusses in this latest post on SocialMediaToday that LinkedIn will expand its reach to targeting partner sites.

Publishers will have to apply to become part of the LinkedIn ad network. Similar to Yahoo’s and Google’s ad-targeting network, when someone visits LinkedIn a cookie will be placed in their browser. When these users visit partner sites, they will be identified as LinkedIn members and they will be grouped into different categories. Users will also be able to opt-out of this network if they so choose.

Facebook has received a lot of heat in the past for releasing Facebook Beacon and similar ad networks. Will LinkedIn users be annoyed with the new ad network?

Making a Difference with SocialVibe

Mashable recently gave a great review of the online network SocialVibe which allows users to build sponsored widgets that give back to various charities. What’s great about this tool is that creating the widget is fairly simple, and SocialVibe does all the work in inserting your widget in existing profiles on Facebook and Myspace.

Since its launch six months ago, it has already generated over $120,000 for charities that they support. SocialVibe users don’t donate the money themselves or spam their friends, they just simply display the widget on the profile pages and click-throughs generate sponsored donations. Companies like Adobe, Apple, the NBA, and the UFC are among the sponsors involved.

Facebook’s New Facelift: Revolutionary or Revolting

As an open social networking community matures and ages, it will always come across certain updates and facelifts that not everyone will find appealing and useful. Facebook first experienced this when they launched Facebook Beacon, a tracking device that shared information about users’ shopping habits and other activities at other web sites. Now that Facebook has launched a new look for its community, what reactions will users have about this latest change? How will this affect Facebook apps created by vendors and companies trying to reach consumers?

These are several ideas that came to mind when reading this post on Wired. Mark Zuckerberg, CEO and founder of Facebook mentions:

“Any change can be a big deal to our users because this is how they connect with their family and friends. So when you move things around, it can be perceived as being not a positive thing even when it’s a positive change.”

The question is will this change positively affect users now that they have no option to turn back to the old Facebook template. There are several groups being formed already on Facebook to protest these changes. It will be interesting to see how advertisers and companies will adapt to these changes to reach consumers.