Tag Archives: BuzzBack Market Research

A look back at TMRE 2009: Looking Under the Hood of Corporate Social Responsibility: A Nestle and BuzzBack Market Research Study

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.

Looking Under the Hood of Corporate Social Responsibility: A Nestle and BuzzBack Market Research Study
Speaker: Brendan Light, BuzzBack Market Research

Brendan states some research conducted in conjunction with Nestle that helps answer some of these ‘fuzzy’ questions.

‘ Does the effort resonate with consumers?
‘ Do we know how to communicate to consumers?
‘ Do consumers believe it?
‘ Which efforts work globally which works better locally?

The research was done across 3 markets: USA, UK, and Germany.
A big concern that came from the results is that more than 2/3 of people are disappointed with how companies are conducting business.

How should companies act in terms of CSR issues? It should be seen as voluntary for these companies, but just because it is voluntary now it doesn’t mean that in 20 years these CSR issues won’t be regulated in the future. The definition of CSR should not come from the marketers, but it should come from the consumers so it is important to have conversations with them.

Consumers in Germany view being a good employer as a big issue for CSR, whereas consumers in the USA think more externally and view broader issues as important CSR issues. BuzzBack used their patented eCollage system which allowed consumers and all respondents to pick images for analysis.

From the analysis, we learned that consumers are aware of CSR but their buying decision is not affected by CSR.

Brendan was able to share with us some insights from his presentation. Check out the clip below.

Updated:

For those of you not at TMRE 2009, you can view the recent archived webinar recently presented by Buzzback that looks at this presentation.

Webinar: New Research on the Changing Face of Beauty





New Research on the Changing Face of Beauty

Join us for a Free Web Seminar on Thursday, June 10th from 11:00 AM -12:00PM EDT

Reserve your Web Seminar seat now at:

https://www1.gotomeeting.com/register/260448192

Mention priority code MWS0029Blog

About the web seminar:

Personal care and appearance have become an obsession. Personal care product usage has increased in double digits in the past 5 years with consumers using more individual products on average every day.

In order to develop new products, companies need to identify unmet needs as well as emerging trends and attitudes. Furthermore, we need to better understand how consumers navigate through new categories.

This beauty and personal care development has created a need for new understanding. How has behavior changed? Do women feel differently about themselves?

In order to understand how the category has evolved, we need to be able to look back in time. In 2005, BuzzBack conducted a study among US women around personal appearance and their use of personal care products ‘ from cosmetics to body and face lotion. The study utilized eCollage, our award-winning online technique for revealing visual associations and underlying emotions/feelings.

In this new webinar, five years later, we will look at what’s changed ‘ as well as compare to new findings among women in the UK.

Attendees of this webinar will learn:

‘ How attitudes related to beauty and appearance have changed among females in the past 5 years and why

‘ How women use imagery to better express how they feel about their personal appearance on a typical day

‘ What remains the same — which consumer feelings are similar today compared to 5 years ago and why

‘ How the recession has impacted purchase behavior and why

In addition, you’ll learn how new research methodologies, especially hybrid qual-quant online techniques, have evolved. Traditional quantitative measures will be combined with future-facing qualitative collection methods and advanced qualitative analysis.

Featured Speaker:

Brendan Light, SVP, Research and Development, BuzzBack Market Research

Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack’s research offerings, he pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim Viewer technology, and leads a broad team of future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. He has over 10 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.

Complimentary Web Seminar: The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

Thursday, January 28
11:00AM – 12:00PM EST

Space is limited.

Reserve your Web Seminar seat now at:
Mention priority code: MWS0019BLOG

Join us for a free web seminar on new analytical techniques for qualitative research. This is NOT a technical presentation and is designed to show what is possible.

Can Advanced Statistical Techniques Be Applied to Qualitative Data?
‘ Are you familiar with factor analysis?
‘ How about color analysis of images?
‘ Have you ever applied quantitative analysis to qualitative or projective techniques?

Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometime fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometimes you get surprising results.

For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.

Through a case study approach, this webinar will highlight new ways you can analyze unstructured data ‘ even applying traditionally quantitative approaches. You’ll learn:
‘ What factor analysis is and how it’s traditionally used
‘ How factor analysis can be applied to qualitative findings
‘ Ways color analysis can be applied to online collaging

Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.
Featured Speaker:
Allan M. Due, Ph.D. VP, Research Analytics, BuzzBack Market Research

Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.

Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR’s events and services. You may opt out of subsequent communications if you prefer to no longer receive them.

Free Webinar – The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

Date: Thursday, January 28th
Time: 11:00am – 12:00pm EST
Register: https://www1.gotomeeting.com/register/965782985
Mention priority code MWS0019BLOG

Can Advanced Statistical Techniques Be Applied to Qualitative Data?

* Are you familiar with factor analysis?
* How about color analysis of images?
* Have you ever applied quantitative analysis to qualitative or projective techniques?

Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometimes fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometime you get surprising results.

For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.

Through a case study approach, this webinar will highlight new ways you can analyze unstructured data ‘ even applying traditionally quantitative approaches. You’ll learn:

* What factor analysis is and how it’s traditionally used
* How factor analysis can be applied to qualitative findings
* Ways color analysis can be applied to online collaging

Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.

Featured Speaker:
Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.

Reminder Free Web Seminar Next Wednesday: New Research Study: Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

Date/Time: Wed, Dec 9, 2009 11:00 AM – 12:00 PM EST
Register: https://www1.gotomeeting.com/register/781266785
Mention priority code MWS0020BLOGDo consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to national brands varies according to category and retailer.

When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus national consumer brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:
‘ What drives consumer purchases of private label brands and why
‘ Consumer perceptions and attitudes about private label compared to national brands
‘ Types of people who purchase private label compared to national brands

Featured Speaker
Brendan Light, SVP, Research and Development, BuzzBack Market Research

Free Web Seminar – New Research Study: Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

Date/Time: Wed, Dec 9, 2009 11:00 AM – 12:00 PM EST

Do consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to national brands varies according to category and retailer.

When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus national consumer brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:
‘ What drives consumer purchases of private label brands and why
‘ Consumer perceptions and attitudes about private label compared to national brands
‘ Types of people who purchase private label compared to national brands

Featured Speaker
Brendan Light, SVP, Research and Development, BuzzBack Market Research

Register: https://www1.gotomeeting.com/register/781266785
Mention priority code MWS0020BLOG

Updated: Symposia Session ‘ Looking Under the Hood of Corporate Social Responsibility: A Nestle and BuzzBack Market Research Study

Speaker: Brendan Light, BuzzBack Market Research

Brendan states some research conducted in conjunction with Nestle that helps answer some of these ‘fuzzy’ questions.

‘ Does the effort resonate with consumers?
‘ Do we know how to communicate to consumers?
‘ Do consumers believe it?
‘ Which efforts work globally which works better locally?

The research was done across 3 markets: USA, UK, and Germany.
A big concern that came from the results is that more than 2/3 of people are disappointed with how companies are conducting business.

How should companies act in terms of CSR issues? It should be seen as voluntary for these companies, but just because it is voluntary now it doesn’t mean that in 20 years these CSR issues won’t be regulated in the future. The definition of CSR should not come from the marketers, but it should come from the consumers so it is important to have conversations with them.

Consumers in Germany view being a good employer as a big issue for CSR, whereas consumers in the USA think more externally and view broader issues as important CSR issues. BuzzBack used their patented eCollage system which allowed consumers and all respondents to pick images for analysis.

From the analysis, we learned that consumers are aware of CSR but their buying decision is not affected by CSR.

Brendan was able to share with us some insights from his presentation. Check out the clip below.

Updated:

For those of you not at TMRE 2009, you can view the recent archived webinar recently presented by Buzzback that looks at this presentation.

Archived Web Seminar – Do Consumers Really Care About Corporate Social Responsibility? New BuzzBack Case Study with Nestl??

If you weren’t able to make it to yesterday’s live web seminar “Do Consumers Really Care About Corporate Social Responsibility? New BuzzBack Case Study with Nestl??” here’s your chance to view the archive. Martin Oxley, Managing Director at BuzzBack Europe and Jeremy Pace, Consumer Science Specialist at Nestl?? showcased new online research techniques that identified consumer driven issues and emotions of CSR.

Watch the hour-long archive. Enjoy!

Free Web Seminar: Do Consumers Really Care About Corporate Social Responsibility? New BuzzBack Case Study with Nestl??

Date/Time: Thu, Oct 15, 2009 11:00 AM – 12:00 PM EDT

Companies are investing in it, consumers demanding it, pundits applauding it ‘. but what does Corporate Social Responsibility (CSR) really mean ‘ to consumers as opposed to shareholders? Is it just a new buzzword? Does it encompass fair pay to women? Reducing the carbon footprint? Focus on local communities? Donating to charities? Do consumers really care or is it just hype?

With its client, Nestl??, BuzzBack will highlight original fieldwork conducted in the US, UK and Germany about CSR, showcasing new online research techniques that identify consumer driven issues and emotions of CSR.

Attendees of this webinar will discover:

‘ The importance of CSR to consumers
‘ New research techniques that showcase emotional aspects of CSR
‘ How one of today’s top global food companies is dealing with issues of CSR

Featured Speakers:
Jeremy Pace, Consumer Science Specialist, Nestl??
Martin Oxley, Managing Director BuzzBack Europe

Register below, mention priority code MWS0019BLOG
https://www1.gotomeeting.com/register/158230049