Tag Archives: business model for social networks

Create Infinity: First Look

As a social media professional, we wanted to give you a first look at our new online community — Create Infinity. Join other futurists, trend hunters, free thinkers and idea generators explore all things possible and transition the believers of ‘Infinity’. Where the intersection of personal and professional issues come together ‘ spanning disciplines, generations, industries and mindsets ‘ first in a virtual sense ‘ later in a physical one.

Will the community ask for an innovative look at the future of marketing or will the community seek a community based entirely around the future of social media?

As we continue our growth, we’ll keep you updated!

We’d love to have you join us! Create Infinity

Using Facebook to Screen Candidates? The Info You Get May be Illegal

Many managers are using Facebook and other social media outlets to understand more about a particular person’s candidacy for a position at their company. Much has been written to warn potential candidates of what information they provide on social networks, i.e, excessive drinking or being pictured in less-than-professional situations. But because of the tight restrictions of what can be asked of a job candidate (marital status, religion and age), managers who find out this information on social networks may prove to be inadvertently illegal. What if, for example, the interviewer uses the knowledge they garnered from a candidates Facebook to make a determination of an individual’s candidacy based on their marital status, religion or age?

Whereas Facebook may allow managers to protect themselves from hiring undesirable candidates, is it really the best tool to use from a legal perspective?

Social media brings new corporate rules

Why Social Networks Are Good for the Kids

Sarah Lacy of TechCrunch.com, contends that social networks are good for kids. Her theory that sites like Facebook and Twitter are more about extending your real identity and relationships online and that’s what makes them so addictive: The little endorphin rushes from reconnecting with an old friend, the ability to passively stay in touch with people you care about but don’t have the time to call everyday. It seems Ms.Lacy looks to social networks as extensions of ‘real life’ personalities–but then again, what is real life? As far as her theory on social networks being okay for kids–its a new way to grow up, and for many parents, teachers and professionals, that can be difficult to accept. We’d like to hear your thoughts.

Who Owns What?

Check out this very interesting post over at Britopian about the ownership of social media. The poster doesn’t spend much time actually thinking about who owns the social media aspect of companies’but they do delve into the ‘why and how’ aspect of ownership.

”is it marketing, PR or the business units who are out there building community? I really don’t know and I really don’t care. Implementing social media within in an organization requires a paradigm shift. It requires employees at all levels ‘ starting at the very top ‘ to change their thinking and embrace online relationships; as well as the conversations that blossom. It requires those who touch social media to communicate and share what they are doing internally.’

Who owns the social media aspect of your organization?

Feel Free to Comment

How many of you regularly comment on news sites? From The New York Times to your local news, what do you comment on and why? We’re interested in finding out how popular these outlets are for our readers and your thoughts on the future of this practice. Feel free to comment here or on one of our groups. Don’t forget to join our LinkedIn and Facebook Groups!

YouTube India

YouTube now has a localized version for India, as mentioned here in SocialMediaToday. The addresses for the site are youtube.in, or youtube.co.in. Partners for the launch include: Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group. Steve Chen, CTO, and co-founder of YouTube had this to say:
‘We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment. For a culture that is steeped both in video and in storytelling, and where everyone has a voice ‘ YouTube India will not only offer Indian users more relevant content but also provide a platform to share India’s unique and diverse culture and lifestyle with the largest online video community in the world.’

Business Models for Social Networking Sites

As blogged about in this post, Hitwise, stated in June that ‘MySpace and Facebook comprised almost 90% of the US visits to social networks’. This led the author to make the interesting point maybe this is the case not only because social networks are relatively new, but maybe because this genre of sites are still learning how to generate revenue. As the author states, ‘I blame it on not thinking of a better way to monetize social networks in general.’ He goes on to mention that in his opinion LinkedIn is on the right path, especially since their average user age is 40, and they have a higher purchasing power. Since the age is younger for both MySpace and Facebook, and people are still unsure how to leverage them from a marketing standpoint, the author argues that ‘we’re stuck with the traffic=advertising=revenue business model’

What are your thoughts on this? What do you think is the next step in the evolution of the business model for social networking sites?