Tag Archives: Business intelligence

This Week In Market Research: 6/1/15 – 6/5/5

Using Social Insights To Improve Customer Experience: The more you know your customer, the better you can serve them

How Big Data Drives Success at Rolls-Royce: Embracing big data to save lives

Making The Case For Social Commerce: Three key trends for social selling

Nielsen Doubles Down On Neuro: Taking brain tracking to TV

Forget Big Data: It already obsolete

Digital Marketing Integration: The impact of cross-channel and content

4 Social Media Scheduling Tips

Can’t Find A Parking Spot? There is a big data app that can help 

Biometrics: Using your fingerprint for an ATM will be mainstream by 2020

Want Digital Marketing To Work For You? Integrate Some Analog Thinking

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week In Market Research: 4/13/15 – 4/17/15

Everyone Understands Big Data… Or Not: Now there are more categories of data from people data to line of business data

The Future Of SEO and Marketing Through Television: Shifting from watching to streaming

Vendors Race To Provide Big Data Infrastructure: Data location is the determining factor of many big data analytics decisions

Did Video Kill Text Content Marketing? It’s not time to bury print yet

How Smart Apps Create Value From Big Data: Applying data science has potential to create substantial financial impact

Dirty Social Media Data: Misguiding brands tracking consumer behavior

20 Techniques for Designing Great User Experiences

The Future Of Customer Service Is Now: Expanding technology allows for enhanced personalized experiences

Business Intelligence vs. Competitive Intelligence: Utilizing both in order to improve your business

ROI Of Content Marketing: Measuring exposure and other tools to help you succeed

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

 

Tools & Techniques: Too Many or a Bigger Picture?

From checking e-mails, to ordering lunch, technology has fundamentally
changed how we go about our day.  Additionally, technology
has changed market research
.  Advancements are helping us become more
efficient and agile and has created brand new opportunities for obtaining valuable
business intelligence. 
Today, technology (particularly the automated kind) will
continue to supplement and in cases displace traditional tools and techniques,
but it will NOT render direct response techniques obsolete. 
At TMRE last year, Richard Owen of Crowd Lab, Ed Morofksi of
Vision Critical, Bob Lederer of RFL Communications, Sandeep Arora of
Datamatics, and Diane Chang of Intuit talked to us about why it’s important to
utilize the latest market
research technology
and tools.

The market research landscape is growing by the minute. There
are a lot of new tools around, but it’s not just about the technological
innovation ‘ it has to be about methodological innovation as well, according to
Owen. When it comes to mobile, if all we are going to do is put online research
on the phone, then we are really missing the opportunity that mobile provides
to immerse itself in peoples’ lives.
Hear what the experts
have to say in this exclusive video below:


Learn more about the new market research tools, technologies, and methodologies
this May at InsighTech in San Francisco. Visit our
website
to learn more.

This Week In Market Research: 12/8/14 – 12/12/14

Voice Polls Becomes An Effective Platform For Market Research: The app is creating a new market research tool

6 Predictions For The $125 Billion Big Data Analytics Market in 2015

Big Data Source Code: Getting Better All The Time

Save Your Data Science Innovation Until the Market Is Ready: Marketing can help pinpoint the best timing of release

4 Ways to Innovate Using Big Data and Analytics

Crowdsourced Intelligence Tools: A smart move for middle size business

Users hate your App’s Awful UX: Study reveals that if users don’t like your app then its probably more about the look and feel than its functionality

How Big Data Improves Sales Management and Predicts Performance: Going beyond key performance indicators

Is Business Intelligence Software Right For You? Why you should use it

Big Data Is Blurring Industry Lines At Companies Like Nike via Forbes

About the Author: Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week In Market Research: 11/10/14 – 11/14/14

Tracking Everything Everywhere: How The Internet of Things Is Changing The Logistic Industry

Business Intelligence Comes To Big Data: What used to bee seen as waste is changing

How Big Data Will Help Save Healthcare: Anticipating and treating illnesses with data

5 Tips to Make Your In-Store Mobile Marketing More Engagement

The 4 Cs Driving Mobile Sales: Meeting Customer Needs and Winning Customers

Customer Experience Design: Engaging consumers beyond just theater

Is Your Organization Traveling On The Right Customer Experience Path? 3 main paths to choose from

Top 5 Holiday Shopping Trend predictions

Study Highlights Consumer Behavior in Tablet Purchase Journey

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s Marc Dresner sat down with Beth Schneider, Director of Corporate Customer Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of behavioral data, what she calls the ‘what’ data. This kind of data brings up so many questions such as ‘who’? And ‘why’? ‘I think that market research can really step in and answer that,’ she explained. ‘Understanding why something is happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what Big Data is available at their company.  In the past, a researcher’s role has been designing a qualitative or quantitative study for clients. But today, the first thing researchers should ask themselves is: What is the right data to be able to answer that question? Additionally, Schneider said you should really understand how that data is useful. Then, figure out how to pull it in to answer the business question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of combining Big Data with market research. In fact, the company combined its analytics with its market researchers into a community of customer intelligence with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same time in the beginning, I think it works beautifully.’
Check out the full interview below:

)

This spring, The Future of Consumer Intelligence 2014 will explore the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution. This year represents the year of the multi-dimensional marketplace, and just as the market researcher’s role evolves, so does our third annual event. FOCI is a gathering of the “consumer culture” collective exploring common ground across roles and industries for translating behavioral information into business opportunity.  We hope to see you there!
Join us at FOCI 2014 in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.    

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Beth Schneider, Director of Corporate Customer
Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of
behavioral data, what she calls the ‘what’ data. This kind of data brings up so
many questions such as ‘who’? And ‘why’? ‘I think that market research can
really step in and answer that,’ she explained. ‘Understanding why something is
happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what
Big Data is available at their company.  In the past, a researcher’s role has been designing
a qualitative or quantitative study for clients. But today, the first thing
researchers should ask themselves is: What is the right data to be able to
answer that question? Additionally, Schneider said you should really understand
how that data is useful. Then, figure out how to pull it in to answer the business
question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of
combining Big Data with market research. In fact, the company combined its
analytics with its market researchers into a community of customer intelligence
with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same
time in the beginning, I think it works beautifully.’

Check out the full
interview below:

This spring, The Future
of Consumer Intelligence 2014 
will explore the emerging role of
decision science and the convergence of knowledge points – insights,
foresights, social science, marketing science and intelligence with technology
as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.    

10 Trends in Business Intelligence for 2014

Over at Tableau Software, they’ve taken stock of the top 10 Trends in Business Intelligence for 2014, here’s what they’ve shared:

  1. The end of data scientists.
  2. Cloud business intelligence goes mainstream.
  3. Big data finally goes to the sky.
  4. Agile business intelligence extends its lead.
  5. Predictive analytics, once the realm of advanced and specialized systems, will move into the mainstream.
  6. Embedded business intelligence begins to emerge in an attempt to put analytics in the path of everyday business activities.
  7. Storytelling becomes a priority.
  8. Mobile business intelligence becomes the primary experience for leading-edge organizations.
  9. Organizations begin to analyze social data in earnest.
  10. NoSQL is the new Hadoop.

Submission Deadline Extended: The Future of Consumer Intelligence Call for Presenters

The Institute for
International Research (IIR) is currently seeking presenters for:
The
Future of Consumer Intelligence

May 19-21, 2014 | Sheraton Universal | Universal City, CA
Due to the high volume of submissions, we suggest you
submit your proposal early and no later than Friday,
September 13th
to Romina Kunstadter,
Conference Producer at rkunstadter@iirusa.com or 646.895.7453.

Mission
A gathering of “consumer culture” collective exploring common ground
across roles and industries for translating behavioral information into
business opportunity. The convergence of technology, social science, and the
humanization of data.

The Audience

Vice Presidents, Directors and Managers in the fields of
Market Research, Consumer Insights, CRM, Innovation, Technology, Marketing,
Analytics, Business Intelligence, Competitive Intelligence, Social Media,
Mobile, Data Mining, Text Analytics, IT, Design & Engineering and
more.

2014 Keynotes

  • Jonah Berger, Author, Contagious Why Things Catch On
  • Ray Kurzweil, Author, Inventor, Futurist, Director of
    Engineering, Google
  • Jer Thorp, Co-Founder, ‘The Office for Creative Research,
    Former Data Artist in Residence at “The New York Times”
  • Simon Thompson, Business Marketing – Industry Solutions,
    ESRI

Speakers receive FREE admission to the conference as well as
any pre-conference activities, workshops or symposium, a $3,000+ value.
Content Areas Include But Aren’t Limited To:
  • The Future Researcher: What Are the Skills, Tools,
    Methodologies, Capabilities & Culture?
  • Future of the Consumer Insights Department: Becoming a
    better listener, crowdsourcing for insights, gamification – engaging your
    consumer, engaging your team to explore and collaborate
  • Turning Data into Meaningful Stories: Innovation,
    methodology and insights as far as storytelling and bringing the message back
    in a memorable and digestable way
  • Becoming Agile & Predictive in Real Time: Leveraging
    technology to make the consumer insights process more streamlined and shorten
    the overall timeline – I am interested in alternative approaches, I think
    consumer are ever evolving in how they like to be surveyed, a lot of people
    fall back on traditional methodologies, but is that always the best?

The Future Consumer: A 360 Degree View
  • The Future of How People Live: Public transit, city
    planners (future landscape), home environment, environmental factors and
    impact, healthcare, values, education, workspace, travel
  • The Future of How People Shop: Online & Off-Line: I
    have a great consumer facing seat but not enough time to think about how to
    engage with my retailers and I need help with that – what are they retailer
    trends and retailing trends
  • The Quantified Self: Wearable technology – customer
    experience is at the heart of all things – the right insight that you get
    will determine what you will be doing and the success
  • Digital Natives

The Convergence of Insights & Intelligence:
Consumer, Social & Cultural
  • Semiotics & Motivation Theory
  • Insights Deciphered through Digital: Big push around emotional
    marketing and I am wondering what comes after that – uncovering triggers and
    activating behind them – a lot would be research but more understanding how
    television and digital are taking insights and translating them
  • Converged Intelligence: When Insights & Intelligence
    Collaborate
  • Leveraging Social Media to Fill the Gaps: Social media
    insights and text analytics pros and cons – how do you create a social
    presence and excitement – social chatter for deeper insights

Big Data for Analytics: Connecting the Dots for a
Holistic View
  • Finding the Way in a Sea of Data: Data point tells you
    what not WHY – you can make inferences but it doesn’t tell you why – you can
    make leaps of faith – most data is about what happened focusing on the
    hindsight instead of understanding insight and foresight and how do we act
    upon it – awakening and invigorating consumer curiosity
  • Successful Data Integration: What big data encompasses
    when it comes to businesses – how do you implement this into your business -
    even if you figure out the direction you want to go in, implementation takes
    a long time as does building a strategy and finding out the technical
    requirements
  • Tools for Digital Marketing: Very interested in learning
    more because this is one of the new tools – The New Marketing – I think in a
    few years most of the people are going to use the Internet to do everything
  • Products that Emerge As a Result of Connecting the Big
    Data Dots
  • Analytics that Changes How Business was Done

Strategy & Action Planning: Data Driven Marketing
for Driving Consumer Strategy
  • Big Data Improving a Consumer’s Life. Insight into Big
    Data – not how can it benefit us but how it can benefit the consumer and the
    key is the quantified application – how your activity can be compared to
    other people
  • Privacy Please! Delivering solutions while protecting
    consumer privacy – knowing how to target your consumer without being
    intrusive
  • Data Forecasts Your Relationship with Competitors: How
    have you used big data to change how you have worked in comparison to your
    competitors?

  • We are also happy to consider topics not listed here that
    you feel would add value and be appropriate. 

Submission Guidelines
Please submit the following to Romina Kunstadter, Conference Producer at rkunstadter@iirusa.com no later than Friday, September 13, 2013. For proper consideration, please include the following information with your
proposal:

  • Proposed speaker name(s), job title(s), and company name(s)
  • Contact information including address, telephone and e-mail
  • Title and objective of presentation
  • Please indicate which topic you plan to address and please
    indicate what is NEW about the presentation
  • Summary of the talk
  • What the audience will gain from your presentation (please
    list 3-5 key “take-aways”)
  •  

If your submission is selected, portions of your bio and
summary will be used to promote your participation. In an effort to ensure the
utmost quality, all final presentations will be subject to review by our
content review board one month prior to the event.

Sponsorship & Exhibition Opportunities

If you are interested in sponsorship or exhibit opportunities please contact
Jon Saxe, Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Kacey Anderson, Marketing Manager at kanderson@iirusa.com

Due to the high volume of response, we are unable to respond to each
submission. All those selected to participate as speakers will be notified
shortly after the deadline.

Thank you for your interest in The Future of Consumer Intelligence. We look
forward to receiving your proposal!

Best,
The FOCI Team
@TMRE

Design Your Own Event Experience at TMRE 2013

Whether you are joining us for the first time or have been
with us for years, you can trust that TMRE will
deliver an entirely NEW and UNIQUE experience. TMRE is the industry’s most
trusted and supported event accelerating executive development through
practical visionary learning which future proofs the industry.

“Last year was my first ever TMRE conference and now it will always be a
staple in my professional development schedule. It’s the only place where
you can interact and borrow market research ideas with peers from so many
different industries.  Each session provides great takeaways that you can
leverage in your day-to-day as well as insightful keynote speakers that prompt
our community to think about the broader impact research has on the world. For
me, attending TMRE is my yearly reminder of why I love doing
research.”  

Kassandra M. Barnes, Research & Content Manager, CareerBuilder

Proven value is the TMRE difference:

  • NO recycled speakers
  • NO regurgitated content                                                  
  • NO secondhand conversations
  • NO repurposed ideas
  • NO commercials from the platform

All NEW for 2013
  • Interactive workshops focused on presentation skills,
    strategic thinking, storytelling, business improv and data visualization.
  • New symposia on Digital Insights & Cross Media
    Measurement, User Insights & Customer Experience, Youth & Millennials
    AND Competitive & Business Intelligence.
  • New tracks on Big Data & Predictive Analytics, Your New
    Hyrbid Skillset, Brand Engagement, Transformational Leadership, Predictive
    Insights & Futuring and Strategic Planning.

Back by POPULAR DEMAND
  • Quality sessions on the topics that matter to you most:
    Shopper Insights, Mobile & Social Insights, Disruptive Technologies &
    Breakthrough Methodologies.
  • Qualify for TMRE Ambassadors Status: Piloted in 2012 to rave
    reviews, the TMRE Ambassador Program recognizes and rewards our most loyal
    attendees and passionate brand advocates. The TMRE Ambassador program is open
    those who have been with The Market Research Event from the start and attend
    annually and whose attendance at the 2013 will be at least their 5th time
    attending, AND those who believe in the brand so strongly that they want to
    help us spread the word.  Find out how to qualify here: http://bit.ly/12SFumU

TMRE Flashback recapping some of our most favorite topics
and sessions.
TMRE
October 21-23,
2013
Nashville, TN
Mention code TMRE13LINK & Save 15% off the standard
rate.
Register today: http://bit.ly/12SFumU

Nothing new comes from repeat performances. When it matters most, choose TMRE.
Best,
The TMRE Team
@TMRE