Tag Archives: business

Insights Interview: Q&A with Diane Powell, Conagra Brands

We sat down with OmniShopper
speaker Diana Powell who is a Shopper Insights Manager at Conagra Brands, to
discuss how retail is being disrupted.
How has retail been
disrupted?
 
Powell: In the
food industry, traditional grocers are experiencing competition no longer just
from other grocers, but from emerging channels of meal sourcing such as
subscriptions, meal kits, offline and online wholesale/club stores, and
hundreds of new delivery models.  Traditional brick and mortar stores are
having to rethink how they do retail ‘ with more ready-to-go options and
elevating the shopping experience to draw shoppers in.
How has omnichannel
impacted retail positively?
 
Powell: We’ve
been keeping a close eye on ecommerce and how it impacts shopping for
food.  Shoppers view online shopping as complementary to their in-store
experience and most don’t foresee it replacing all in-store.  Shoppers who
are buying groceries in store AND online spend more overall than in-store only
shoppers.
How is this new era
of shopping everywhere impacting shopper insights? 
Powell: We must
be ahead of the digital transformation to keep up with where shoppers
are.  It’s not enough to just send the same old surveys to mobile phones,
but we must find new ways to use cutting age big data to understand online
behaviors that consumers don’t even know they are doing. Also, with the IoT,
behavior and trends change faster than ever, so we need to update research and
findings more frequently as to not lag in our reporting.
Additionally, in the food industry, we’ve also traditionally
spent our time researching women. However, with equal proportions of men
and women millennials doing the grocery shopping, we can’t have blinders to
both genders!
How are shoppers
shaping the future of retail?
Powell: In food
ecommerce, there is a clash between the shopper’s perspective of value and the
retailers when it comes to ecommerce.  Shoppers are used to shopping
online for other categories (electronics, clothing, housewares, cleaning
supplies, etc.) and when they shop online for these products, they are
expecting to get great deals.  They have cost comparison sites and aps at
their fingertips and are quick and savvy deal shoppers.  They apply this
same thinking to their online grocery shopping and expect to find good prices
and deals. 
However, food retailers think that because of the
convenience of online grocery shopping, shoppers should be paying a
premium.  They charge fees for pickup and delivery, charge higher prices
for the same products, don’t integrate as many couponing options, and some even
ask for a tip for the person delivering.  Shoppers are not willing to pay
such a premium (only about $5) and therefore I don’t think we’re seeing the
shift as quickly as it’s happened for other goods.  It will be fascinating
to see how sites like Jet.com and amazon, which are modeled to give shoppers
great prices, will force the traditional brick-and-mortar- e-tailers to step up
their price savings game.
Why is it important
to link digital and physical shopper marketing? 
Powell: Even when
shoppers are in a physical store, they are connected digitally.  Whether
they are using their devices for shopping related activities or not depends on
the minute! A buzz from their purse or pocket triggers a look, a distraction
from the shelf, but also an opportunity to influence.  Of course, we must
be mindful of respecting the shopper’s desires for how often/what we contact
them about ‘ making sure to give the appropriate value exchange customized to
that shopper.
Where do you see retail moving in the next 5 years?
 I’m excited to see a nice balance of the tangible and intangible.  I
think retail shopping will become more immersive, experiential, and
destination-based.  Offering the benefits that are near impossible to
recreate. Perhaps even more analog, more customized. People have a
desire to disconnect sometimes, and to return to the simple. Or on the contrary,
offering high tech in-person experiences that aren’t possible in your own home
is also going to happen.  I’m also excited to see the continuation of the
tech explosion ‘ with voice search leading the way for a lot of cool
innovation.  Deliveries will be faster, subscriptions will grow, and brand
loyalty may make a comeback when shoppers spend more time speaking to their
devices versus searching through.

Don’t miss Powell’s
session, ‘Knowledge
is Power, If You Can Find It!’
on June 20th at 3:40 PM in
Minneapolis, MN. Use code OMNI17BL for $100 off the current rate:
https://goo.gl/XY25DW

Malcolm Gladwell, Authenticity & The Trump Era

In our profession, those who can foretell market trends will
always embody a competitive edge.
In the last 15 years, we’ve built TMRE: The Market Research Event into the
Market Research & Insights industry’s number one opportunity to learn from
and network with the brightest, boldest thought leaders in our industry.
This October, we’re thrilled to present the most
well-curated TMRE ever – with tons of all-new, trend-worthy topics, speakers
and sessions that smash the mold!
Here’s what we’ll be
buzzing about at TMRE 2017:

??        
Superstar author Malcolm Gladwell reveals how
embracing technology has helped him forge new connections with his audience -
and what those lessons can teach our evolving industry.
??        
The new U.S. administration has created
unforeseen realities and risks for brands, with “authenticity”
emerging as a buzzword of the year. Peter Horst, former Chief Marketing
Officer, The Hershey Company. helps leaders navigate this changing environment
in Marketing in the Trump Age.
??        
Introducing the Breakthrough Technology Start-Up
Showcase, a chance to meet the biggest and most disruptive industry start-ups,
while networking with the leaders who’ll shape our industry for years to come.
??        
Brand-new for TMRE 2017, we’ve partnered with
Women in Research (WiRE) to present the Women in Research Awards, honoring
outstanding female industry leaders, movers and shakers. 
Request the TMRE 2017
Brochure:
https://goo.gl/HkCp3u

And that’s not all!
??        
All New! Future-proof yourself at TMRE 2017′s
Industry Specific Days
??        
All New! Discover what today’s C-Suite really
wants to hear at the Chief Marketing Officer Forum
??        
1,100+ international executives & thought
leaders
??        
150+ speakers & 120+ content-driven
sessions!
??        
65% client-side attendance!
TMRE is the premier event for Market Research and Consumer
Insights thought leaders – an unparalleled opportunity to jump-start your
career, build an all-star network and invigorate your brand.
Use exclusive blog
discount code TMRE17BL for $100 off the current rate: 

Cheers,
The TMRE Team
@TMRE

#TMREvent 

Insights Interview: James Petretti, SVP, Research & Analytics, Sony Pictures TV

In our recent insights interview, we sat down with James Petretti,
Senior Vice President, U.S. Research and Analytics to discuss how to reach the new
age media consumer.
Here’s what Petretti had to say:
What is the state of
the media research industry in 2017?
Petretti: Media Research is more complicated than ever
before ‘ more platforms, more channels, more kinds of content and more measures
than ever before ‘ the different types of data sets, and sheer amount of it
that  we are required to work with today means we need to bring in new
skill sets and core competencies ‘ so it’s a constant learning process on top
of trying to stay on top of an ever-increasing amount of information’ it’s exhilarating
and exhausting at the same time.
What have been the
biggest changes in the industry since you started your career?
Petretti: We’ve
moved from an analog to digital world ‘ that’s changed everything.
Have the influx of
social media and mobile made your job easier or harder?
Petretti: Both ‘
there’s more data to have to consider ‘ but it’s often a rich data set that
allows us to have immediate feedback
How has the media
consumer changed in the past few years?
Petretti: The
Consumer is King today’ they’re in control
How can media
companies do a better job reaching the new age consumer?
Petretti: We need
to make sure we respect the consumer today ‘ when Media was a one to many
medium, media companies were driving the relationship ‘ but that’s changed and
we must respond in kind ‘ we can’t just look at consumers as ‘audience targets’
‘ we must understand them as individuals and consider how we can help satisfy
their needs and expectations.
What is the biggest
challenge in the media industry today?
Petretti: The
Business Model has not yet evolved to meet today’s realities ‘ the ad supported
television model is based on a captive audience trapped in linear time ‘ but
today viewers are liberated with extraordinary options that empower individual
control and increasingly asynchronous viewing.
Where do you see
media research moving in 5 years?

Petretti: Analytics,
Data Science and Data Visualization continue to become increasingly important
disciplines for media researchers ‘ we need to incorporate core competencies
from each to meet the demands of the new media world today and beyond.

Marketers and the Future of DMP Insights

By: Hannah Chapple
Advertisers, agencies, and publishers are swimming in data.
They have so many data points, from a variety of sources, that they are simply
overwhelmed by it all. Website (cookie data), social data, CRM data, you name
it, and they’ve likely got it. Sorting all of this data from various (often
siloed) sources, in a timely and efficient manner is a near impossible human
task.
We all know that the role of a marketer is to reach the
right consumer, at the right time, with the right message. But to do this
effectively, marketers are challenged with interpreting their mass amounts
of data and uncovering actionable insight, at speed and scale.
Interpreting mass
amounts of data is no easy feat.
As the demand for digital marketing and
programmatic/real-time ad buying rises, marketers face more pressure than ever
to target audiences faster, and with laser-precise, data-driven insights. We
know that consumers will only respond to the messages that speak to their
interests, passions, wants, and needs. And in the world of real-time bidding,
technologies only have milliseconds to get that messaging right. And guess
what? These messages cannot be crafted with broad categorization methods like
demographics alone. Demographics as a stand alone are limiting and tell you
nothing about what an individual is interested in, passionate about, or value.
To fill this gap, we have seen marketers seek more and more
data resources. That’s why we see marketers not only trying to make sense of
their first-party data but also second party data (from partners) and purchased
third-party data. Can you understand why marketers are swimming in data? It’s
a vicious cycle. So again, we arrive at our original problem: how can
marketers turn mass amounts of data into actionable insight, at speed and scale?
Are DMP’s the magic
solution in the advertising ecosystem?
To better target potential consumers, many advertisers rely
on Data Management Platforms (DMP’s) to collect their mass amounts of disparate
audience data (including the first, second, and third-party data we spoke
about) and interpret it. In short, DMP’s are cloud-based warehouses used to
generate an audience segment(s) based on patterns and trends set within defined
parameters. The goal, of course, is to deliver high-quality, accurate audience
segments to marketers, and all other players in the advertising ecosystem, like
DSP’s. When placed into action, these audience segments (generated by the DMP)
should result in smarter optimized ads, efficient media spend, and less ad
waste. But is this actually the case?
Marketers are sitting on a wealth of data, with a goldmine
of potential insights to derive from that data. That’s why more and more
companies are investing in DMP’s for their business and are hiring
highly-qualified, expensive professionals to manage them. However, while DMP’s
are used to extract insights, there is still a lot of wasted potential in these
tools.
Here’s a quick DMP lesson: DMP’s operate on a ‘hypothesis’
basis. DMP users must set conditions or a query to break down the data sources
and form a specific audience segment they want. For a DMP to work properly
(with speed and accuracy) and know what data to segment or pair, a DMP user
must understand many factors including media, marketing, analytics and of
course data. The DMP will then do its best to match data and form an actionable
audience segment for the marketer to leverage.
For example, a marketer could leverage behavioural cookie
data to build an audience of males in Nova Scotia, over 30 who browsed a car
website on their mobile device. This audience can then be used for ad-buying,
media placement, etc. 
But marketers don’t
know, what they don’t know.
But what does this marketer really know about this audience?
What are their interests and passions, outside of cars, and how can they be
determined? This is why, despite the integration of DMP’s, marketers still
aren’t getting it right. While automated, there is still a human error in how
DMP’s select which data to process and interpret.
Don’t get me wrong; there is incredible value in DMP’s but
there is also an incredible opportunity present. Ultimately, the goal of
leveraging a DMP is to provide a personalized consumer experience by relating
to their interests and behaviours. But marketers are only grasping at the data
that they are currently able to understand. Like I said, DMP’s operate on a
hypothesis basis, contingent on the user’s understanding of the data.
We, as marketers, haven’t even scraped the surface of what
is possible with DMP data. Marketers need a solution that looks beyond
predetermined hypothesis and attributes. Instead, we need a solution that
interprets unsupervised data and can discover the hidden relations and insights
within audiences that marketers don’t yet know.
How do you foresee 2017 shaping up? How will DMP’s evolve?
Share what you think down below: [Read
more on the Affinio blog]

About the Author: Hannah
Chapple is the Marketing & Content Coordinator at Affinio, the marketing
intelligence platform. Hannah holds a Bachelor of Business Administration with
a major in Marketing from the F.C. Manning School of Business at Acadia
University. 

Our New Year’s Resolution: Focusing on Your Future

We want you to continue to be successful in 2017. In order
to do that, when it comes to business, you need to think about the future
beyond next year.  
We know you are under pressure from your managers to stay
ahead of the curve and always be thinking of the future in your industries. So,
that’s why it’s more important than ever to attend live conferences and events
to hear what the future holds directly from industry leaders.
Here are the events that
will keep you thinking ahead in 2017:

??        
The Media Insights & Engagement Conference
January 31 – February 2, 2017
The Ritz-Carlton, Fort Lauderdale, FL
Use code MEDIA17BL for an additional $100
off
Learn more and buy tickets: http://bit.ly/2gJ4vx4
??        
Marketing Analytics & Data Science
April 3 ‘ 5, 2017
JW Marriott San Francisco Union Square, San
Francisco, CA
Use code MADS17BL for an additional $100
off
Learn more and buy tickets: http://bit.ly/2gJdpKS
??        
FUSE Miami
April 4-6, 2017
Nobu Hotel ‘ Eden Roc, Miami, FL
Use code FUSE17BL for an additional $100
off
Learn more and buy tickets: http://bit.ly/2h5377e
??        
FEI: Front End of Innovation
May 8-11, 2017
Seaport World Trade Center Boston, MA
Use code FEI17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gFQZbV
??        
OmniShopper
June 20-22, 2017
Hyatt, Minneapolis, MN
Use code SHOPPER17BL for an additional $100
off
Learn more and buy tickets: http://bit.ly/2gybsk2
??        
TMRE: The Market Research Event
October 23-25, 2017
Rosen Shingle Creek, Orlando, FL
Use code TMRE17BL for an additional $100
off
Learn more and buy tickets: http://bit.ly/2gVLDO9
??        
TMRE Digital
With TMRE Digital you can access 27
Sessions from the World’s Leading Insights Event TMRE from the comfort of your own
home or office.
Learn more and download: http://bit.ly/2fRBgt7
Don’t get stuck in the past. Look forward to the future!  
We hope to see you at our 2017 events!
Cheers,

The Knect365 Team

Alligators in the Board Room

By: Christina Luppi, Manager, Sentient
Decision Science



This post was originally published on the Sentient Decision Science Blog.
‘Command the Board Room’ is the theme at TMRE 2016. A lofty
goal, perhaps. But maybe not so lofty if you’re equipped with the right
insights.
Soon
Yu
, TMRE 2016′s chairperson, immediately endeared himself to the audience
by dubbing himself the ‘biggest failure’ in the ballroom. He cited multiple
tanked businesses, several career restarts, and a credit score of 300
to support the claim. Why so eager to have his failures be known? To help
people better understand how they can succeed.
‘Insights teams need to play a critical role in the board
room,’ Yu stressed. When decision makers want to know why big
ideas fail, they find the answer is often human.
Even when the desirability is validated, when the
concepts are good and the budgets are excellent, ideas can
bomb because of people.
People run into walls of fear when approached with a
new idea, said Yu. Next, they run into walls of apathy because so
many things are competing for their interest. Lastly, they run into walls of
disbelief and are desperate for proof.
‘Ideas don’t sell themselves,’ Yu explained. ‘You can’t just
have the right content. It requires us becoming champions in the board room.
Those walls are human dynamics and exist even with the right content.’
The walls Yu mentioned aren’t about what is right and wrong,
they’re emotional barriers all marketers have to deal with at some
point. Insights help us break through.
TMRE keynote speaker Zoe Chance left
corporate marketing to get her PhD because she wanted to study the complexities
of decision making. Really, frustration in the field made her determined
to help people make research-based decisions that make sense, rather than see
them go with their gut.
What she found is that marketers actually need to suck
it up and learn to work better with the board members who make gut
decisions’that’s just who we are as a species. Humans are ruled by
‘alligator psychology,’ she noted.
Something we know as System
1 thinking
.
‘I refer to [System 1 and System 2] as the
‘alligator brain’ and the ‘court,” Chance explained. ‘System 1 is unconscious,
fast’ an automatic decision maker. We only imagine the court is making more
decisions than it is.’
Rather than trying to force feed data down the throats
of people who won’t swallow, Chance suggested researchers better understand
the emotional motivations of our System 1 brains
.
She outlined five key forces of influence:
??        
Labeling: Giving a name to behavior you want to
encourage or discourage.
??        
Ease: Ease of use is a more powerful
motivator than even pleasure. This is a principle practiced to perfection by
companies like Amazon and Uber.
??        
Attention: Moments of truth, open loops,
and the Zeigarnik effect.
??        
Scarcity: Operates through loss aversion.
??        
‘Hot potato’: When faced with resistance,
instead of pushing, hand back a problem to solve.
Notice the acronym? ‘If you’re going to walk an alligator,
it helps to have a LEASH,’ Chance said with a smile.
Of course, alligators can be lazy. They sometimes need
persuading to bite.
Stephen
Dubner
, best-selling author of Freakonomics and SuperFreakonomics talked
about the power of incentives in marketing.
‘Never underestimate the power of free. It doesn’t matter
how much of something somebody’s got, how much they’re worth; the alligator
part of our brain’ will just zap at it.’
To illustrate, Dubner told a story of how the world-renowned
Cedars-Sinai Hospital in Los Angeles dealt with a particular problem, a big
problem. Doctors were not washing their hands.
Yes, really.
The issue wasn’t a matter of education’doctors know the
science and danger of bacteria’it was a matter of communication. How do
you tell medical professionals they must do something they already know they
must do?
The hospital tried incentivizing a hand washing program with
Starbucks gift cards. And the wealthy MDs snapped them up as though they
couldn’t afford their own coffee.
‘They turned a life and death problem into a game they
wanted to play,’ said Dubner. But the card didn’t raise the overall rate of hand washing.
‘Data can get you at the ‘what’ pretty easily, and the
‘what’ didn’t work. The ‘why’ is complicated.’
Why gets into psychology, sometimes even into
religion. It also delves into the subconscious. What doctors would admit
they don’t wash their hands in a hospital?
‘Self-reported data is close to worthless,’ said
Dubner. ‘This is why we need to know not what people are telling you they
will do; we need to get data about what they actually will do.’
Eventually, the board at Cedars-Sinai created graphic
images of the bacteria found on their own hands and placed the image
on every computer screen saver at Cedars-Sinai. By showing doctors the
danger and triggering an emotional response, the research team got the
hand-washing rate up to 100-percent almost overnight.
‘If that’s the way the human brain works, let’s find a way
to take advantage of that and exploit it for some good,’ Dubner concluded.

In that light, understanding alligator brain actually
sounds pretty rational.

It’s Happening! Data is Exploding! How Are You Leveraging It?

By: Praveen
Srikantaiah, Blueocean Market Intelligence Sr. Market Research Manager
In 2016, there will be 5.5 million new things connected to
each other. By 2020, there will be 20.8 billion connected things, says Gartner.
There is a sudden increase in the amount of data being
generated everyday by people, machines, and things. All of this data, when
collected, stored and analyzed can reveal valuable insights for companies. For
example, a Boeing 737′s engine generates 10 terabytes of information during a
30-minute flight.[1]
Presently, this vast amount of information goes unattended. What if companies
could harness this information in real-time? Imagine the kind of insights they
would have access to. It could help the ground control center take corrective
actions in time, saving both lives and assets worth millions.
In a smart home, devices are connected to each other and can
communicate. This generates a lot of data that should be managed well for the entire
system to function effectively. This same data can also be used by retailers to
provide services like groceries, refills, and so on to create a seamless flow
of information between systems and security. In farming, John Deere is using internet
of things (IoT) installed in farm machineries to provide farmers with
information related to crops and best practices in farming.[2] In short, they
are now also selling data besides tractors. According to a report by McKinsey,
the IoT business will deliver $6.2 trillion of revenue by 2025.[3]
The challenge lies in harnessing ‘ storing, managing,
analyzing, and synthesizing ‘ this enormous amount of unstructured data that
will only grow every day. According to an IDC report, by 2019, service
providers will have to increase datacenter capacities by 750 percent, thanks to
IoT.[4]
Do organizations have the bandwidth to handle unstructured data at that scale?
What about storage? How do we manage the unstructured data that is coming in at
such a huge volume, speed, and variety? Can an organization’s current analytics
engine process this quantum of information? These are the questions every
organization looking to leverage the power of IoT should think about now.
To understand customers better and gain a competitive
advantage, it is important for companies to take charge of their data.  The major challenges that companies primarily face
are structured around data storage, management and analytics.

Data Storage ‘ SaaS or On-Premise?
A tough question that many face is where to store their
data.  Is it at the company’s data
centers on premise, or on the cloud or a mix of both?  Unfortunately, there is no one answer to that
question.  The answer depends on the company
business model, goals around harnessing data for decision-making and industry
regulation.

For example, for companies in the healthcare industry, regulation and
compliance it may be an issue, but for others in transportation, accessing data
real-time and taking action will be crucial.
Regardless of the choice companies make, they must focus on
some core areas of concern such as scalability, security, auditability and
access of data. 
Data Management ‘ Data as a Service?
When ‘data management’ comes to mind, people often think
about ‘database management.’ ‘Database management’ deals with managing the data
that gets stored in an organization’s systems. 
‘Data management’ on the other hand, deals with provisioning data to
internal parties such as stakeholders and decision makers. 

It is very important for companies to think of ‘data management’ through the
lens of the end data ‘consumer.’ 
Sorting, arranging and categorizing data, and making it consumable to
users is an important step that organizations often overlook.  If there is a lot of data that is not
organized in a specific pattern, sequence or a recognizable format, it is as
good as useless.  In fact, one can argue
that it is a drain on the budget and a waste of money to even collect that
data.
Companies must wisely choose who performs this function in
the organization and what tools and technologies are to be employed.  SaaS tools such as LiNK automate most ‘data management’ steps and
allows organizations to harness the power of an integrated view of multiple
data sets emanating from a variety of sources.
Data Analytics
Once data is stored, organized and made available comes the
last but very exciting step in the data lifecycle management. 
Historically, organizations have relied on one or two sources
of data as ‘sources of Truth.’  In
reality, organizations can benefit from having a 360 view
of their business by intelligently analyzing an ensemble of data from a variety
of sources.
Challenges around data analytics should not only focus on
the data sets or tools and techniques organizations should employ.  The future will be one where the analytics
departments will be forced to be agile and nimble in order to be more predictive,
and drive faster and better decision-making.
Blueocean Market
Intelligence is a global analytics and insights provider that helps
corporations realize a 360-degree view of their customers through data
integration and a multi-disciplinary approach that enables sound, data-driven
business decision. To learn more, visit www.blueoceanmi.com.

How Are You Treating Your Organizational Data?

By: Anil Damodaran, Blueocean
Market Intelligence Assistant Vice President

Data fragmentation has been a topic of conversation at
varying levels of intensity for many decades. However, the challenge has grown tremendously
due to an increase in the number of data sources and devices in use, at the
workplace and home. Today, data is generated and stored not only on office PCs
and laptops, but on mobile devices such as smartphones, tablets, online storage
devices, and more.
Most of this data is generated in bits and pieces during
various activities like exchange of emails, feedbacks, chats, IoT feed
captures, and pilot surveys. It lies around in devices or unused drives, and
often treated as office stationery, until one day someone suddenly realizes the
cost implications of this recklessness. According to research from Salesforce,
about 53 percent of organizational data is left unanalyzed that could otherwise
have signified an opportunity for decision makers.[1]
The problem, at a grass-roots level, is leaving data unattended with disparate
sources and not implementing proper data governance.
So what can we do?
Data fragmentation can be addressed if you start considering
data generated within your organization as a corporate asset. By doing so, it
will become more instinctive to institute practices and processes of measuring
data. Once you can measure their data, it becomes easier to tag the data based
on business relevance and quality attributes.
For example, in almost all companies large and small, it is
common to take stock of infrastructure ‘ tangible and intangible ‘ and tag
them, such as company IP, laptops, mouse, and so on to the employee using it.
Similarly, are you then tagging your data generated within your organization to
its source, purpose, time, format and so on? It has been found that only 13
percent organizations have properly integrated data and predictive insights
extensively into their entire business operations.[2]
Companies that drive their businesses using data-driven strategies are five
percent more productive and realize six percent higher profits.[3]
Here are some of the traits of an organization that treat
data as an asset vs. those that do not.[4]
Organization that treats data as an asset
Organization that does not treat data as an
asset
Is more innovative
Less
innovative and tends to become commoditized in the long run
Is more customer-centric
Pushes
products to customers, instead of
developing products based on customer needs
Harbors a culture of openness and collaboration
Politics
and hierarchy based system tend to keep
data in silos
Business
decisions are data-driven
Run on
personal experience and intuitions
Business
processes and performance are measured based on feedback and analytical
models
Practices age-old business processes; no system for
measuring business performance
Risk mitigation
is proactive
Risk
mitigation is reactive
What kind of an organization are you and what is your
biggest challenge with the evolution? Share with us your experience and views.
Blueocean Market Intelligence is
a global analytics and insights provider that helps corporations realize a
360-degree view of their customers through data integration and a
multi-disciplinary approach that enables sound, data-driven business decision.
To learn more, visit www.blueoceanmi.com.

Don’t miss KNect365′s Fall 2016 Event Lineup!

Can you feel it? Fall is in the air, and so is conference
season.
We’re excited to announce our fall 2016 event schedule of 10
Insights, Marketing and Innovation events produced for you to do your job
better.  
Our goal through these events is to inspire, inform, and
connect you with leaders from across industries to see, think, and act
different.
Check out the full
event lineup:

TMRE: The Market Research Event
Boca Raton, FL
October 17-20
Use code TMRE16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjGsUg
The Corporate Intrapreneur Summit
New York, NY
September 8-9
Use code INTRA16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bDaaBs
Foresight & Trends
Miami Beach, FL
September 27-29
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2brD48C
Future of Food Summit
Miami Beach, FL
September 27
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bSbIIn
FEI:Front End of Innovation Europe
Berlin, Germany
October 5-7
Use code FEIEU16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmcbAW
LEAN Startup in the Enterprise
Hoboken, NJ
October 24-25
Use code LEAN16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bQEqJH
Back End of Innovation
New Orleans, LA
November 15-17
Use code BEI16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjHn79
OmniShopper International
London, England
November 15-17
Use code OMNIINTL16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjI943
ProjectWorld & World Congress for Business Analysts
Orlando, FL
November 15-17
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bEmcid
FUSE London
London, England
November 30-December 2
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmdNuB
We hope you will join us at one of our events this fall!
Cheers,
The KNect365 Insights, Marketing and Innovation Team