Charlie Gaffney’s article in CIO Today talks about the measures that companies must take to survive in this economic climate. One of the most cost-effective ways that companies can save money is to use email. He claims that email has now surpassed telephone service and its a valuable tool to reach the customer. What do you think? Should customer service be more, if not all email driven? We’d like to hear your thoughts.
At Marketing-Interactive.com, they recently wrote an extensive article on why market research needs to stay in a company’s budget, despite the hard economic times. It is crucial that marketers continue to know what is going on in the mind of their customer, especially in this economic down turn. The best way to do this is to continue doing market research. By seeing what customers see as “must haves” and “have nots,” motivations behind their actions can be judged, and help the company continue to meet the needs of the customer. Read more here.
Over at CustomerThink, they recently wrote a great post about what you should do in these tough economic times to retain your customers. As you’ll see budget cuts to the sources that bring in your customers – like marketing and advertising – it’s critical to keep the customers you currently have. Took keep them through these difficult times, you must keep your customer service quality high and give them no excuse to switch to a competitor.