Tag Archives: Brian d’Alessandro

Facebook Breaks Bad Marketing Habits with Data

Photo by Matthew Wiebe

“A point of view can be a dangerous luxury when substituted for insight and understanding.” - Marshall McLuhan, Canadian professor of English and philosopher of communication

Data brings important insights and understanding to the equation of opinion vs. reality. However, the availability of data is coming into question as many social media platforms are private. 

In “Is the Era of Social Media Analytics Coming to an End?,” Kalev Leetaru states that “In a world where social media means private conversations among friends rather than announcements to the world, there isn’t much data for outside social data miners to analyze.”

Learn how Facebook is deploying its state of the art measurement systems as Brian d’Alessandro, Lead Research Scientist, Marketing Science, Facebook, presents “Breaking Bad Habits with Data’” at the Marketing Analytics & Data Science Conference(MADS) on June 8-10 in San Francisco, California.

Register today for MADS to learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.

Session descriptions are from the Marketing Analytics & Data Science Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com